November 2010

Every Employed Person Is a Salesperson (At Least Part-Time!)

2018-09-05T07:42:56+00:00

"Sales" is often thought of as a very specific business function and a very specific profession. Many businesspeople like to keep their distance from sales, since it is seen as somewhat unsavory. Whether we admit it or not, though, we're all in sales.

Every Employed Person Is a Salesperson (At Least Part-Time!)2018-09-05T07:42:56+00:00

A Lot to be Thankful For!

2018-09-05T07:42:56+00:00

It’s because of you and people like you that I get to make a living doing what I love – writing, marketing, and working with aviation people and projects.

A Lot to be Thankful For!2018-09-05T07:42:56+00:00

Ad Preflight Service

2018-09-05T07:42:57+00:00

You spend a lot of money every time you place an ad in a periodical, every time you mail a sales letter or direct mail piece, or even every time you launch an online campaign or online ad. Shouldn't you give it an independent preflight inspection?

Ad Preflight Service2018-09-05T07:42:57+00:00

Happy Veteran’s Day

2018-09-05T07:42:57+00:00

Thanks to those who have served or are serving our country, we are free to speak, write, blog and do business as we please. We we never forget it!

Happy Veteran’s Day2018-09-05T07:42:57+00:00

Aviation Marketing – Are You Giving Too Much Away?

2018-09-05T07:42:58+00:00

I talk with a lot of aviation consultants, tax, insurance, legal, operations and software folks. Since their expertise is what they "sell," they are concerned that writing articles, brochures, books or blogs would be "giving too much away." After all, if they answer people's questions, potential customers won't need them, right?

Aviation Marketing – Are You Giving Too Much Away?2018-09-05T07:42:58+00:00

Aviation Marketing and Business Development – What To Expect When Working with ABCI

2018-09-05T07:42:58+00:00

The first thing that you should know is that we are a full-service marketing firm, but we're intentionally very small. This ensures that we have absolute control over the quality of every project. Unfortunately, it also means that we have to be very selective about how we spend our time.

Aviation Marketing and Business Development – What To Expect When Working with ABCI2018-09-05T07:42:58+00:00
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