Guerilla Marketing Secret – Patience (and a Great Marketing Funnel!)
Paula Williams2018-09-05T07:42:39+00:00This is a guerilla marketing tactic that has an even better adaptation for aviation marketing! I don’t believe in love [...]
March 2011
Your Secret Weapon: Commitment to Your Marketing Plan
Paula Williams2018-09-05T07:42:39+00:00We've been discussing Jay Conrad Levinson's classic Guerrilla Marketing and breaking down Jay's Sixteen Monumental Secrets of Guerrilla Marketing. Secret [...]
Episode 6 – The Benefits of a System Automating Your Marketing
Paula Williams2018-09-05T07:42:39+00:00Topics we cover in this conversation: * Why a system is important, even (or especially) for small businesses who don’t have any money to waste. * How Henry Ford didn’t invent the automobile, but became successful by automating the process * How “slacking off” after the sale is why businesses (and marriages!) often fail * How most businesses become overwhelmed with the first three phases:
Episode 5 – New Ideas, Outrageous Marketing, and Improving the Industry – – An Interview with Chase Larabee
Paula Williams2021-05-30T07:30:02+00:00Chase Larabee is a 22-year-old entrepreneur that started AllFBO and is working on the premier of PilotAway. Chase comes from an Information Technology background and brings new ideas and ways of doing things to an industry that is supportive and friendly but not always the quickest to embrace novelty. Topics we cover in this conversation: * Many people don’t realize that their companies are listed on many social media sites whether they realize it or not. * Joint ventures as a fast and powerful way to jump start a new business idea. * How nontraditional advertising is sometimes the best way to get the most effective attention at the lowest cost. * Twitter as a powerful tool rather than a frivolous waste of time – it’s all about the purpose & planning.
Building Trust and Confidence – A Foundation of Aviation Marketing
Paula Williams2018-09-05T07:42:40+00:00We mentioned that we would be covering some of the principles of Jay Conrad Levinson's classic Guerilla Marketing as they relate to aviation.
The Sixteen Monumental Secrets of Guerilla Marketing
Paula Williams2018-09-05T07:42:40+00:00Jay Conrad Levinson's Guerilla Marketing is now in its fourth edition. It's one of my favorite marketing books because it [...]
Episode 4 – On Teaching, Passion, and Overcoming Your Fear – Interview with Susan C. Friedenberg
Paula Williams2018-09-05T07:42:40+00:00Scheduled to air on BlogTalkRadio on March 7, 2011. Episode 4 – On Teaching, Passion, and Overcoming Your Fear Susan [...]
Episode 3 – NBAA Serving Many Different “Customer” Types – An Interview with Jason Wolf
Paula Williams2018-09-05T07:42:40+00:00Episode 3 – NBAA, Serving Many “Customer” Types Jason Wolf, the director of Internet Communications for NBAA, has some different [...]
Being the Best in Your Business Isn’t Good Enough
Paula Williams2018-09-05T07:42:40+00:00Bob Bly is a famous advertising writer, the author of the Copywriter's Handbook, and a teacher of several of the [...]