Most companies, under most circumstances, don't have the need or the resources for that kind of massive media blitz. While it was successful for the circumstances we were in, most companies don't have those kinds of deadlines (or those kinds of budgets!)
Listen here - Podcast Episode 12 - Marketing Starts When the Plane Hits the Ramp Or see us on BlogTalkRadio [...]
Feel Awkward asking for Referrals?
I had to share this great comment from LinkedIn. :-) | Interested in the Marketing Master Class? We [...]
Why is great aviation content important for successful marketing? "People just don't seem to be responding. We have Facebook, we [...]
Being an expert in a small niche, breaking the link between cost and quality, and pushing decisions down to the operational level, may originate in the engineering field, but they apply equally well in advertising and marketing.
Unless you're selling snow-cones at the park on a hot day, few people will buy your product or service the first time they meet you. Sales cycles have gotten longer in recent years- especially in business to business sales, and especially in aviation, people research every purchase much more carefully. They do their homework before spending money. If you're a great company with a great product or service, this is actually good news for you in the long-term, because people are taking the time to make good decisions.
If you need professional education credits (called PDUs by the Project Management Institute an CEUs by many other professions) consider our Marketing Master Class. The Master Class is convenient because you don't have to travel and show up in a classroom, but it IS serious education.
"We bought an expensive contact management system a couple of years ago, but nobody really knows how to use it. [...]
Collaboration doesn't come naturally to many business owners. Often what made business owners successful is the fact that they put in the extra work that nobody else would do. They risk their own money, time, effort and emotional energy. They drive themselves harder than everyone else. They depend on no one but themselves, and sometimes see themselves as "lone ranger" figures that are keeping the cash flowing in and the bill collectors at bay.
