July 2011

Responses to our Aviation Marketing Survey So Far

2021-01-07T21:08:55+00:00

We launched a survey to find out what Aviation Professionals think of our Master Class topics for 2012, we have gotten some great responses so far - I thought I'd share what we've received to date on one of the questions: (wiseacres included!)

Responses to our Aviation Marketing Survey So Far2021-01-07T21:08:55+00:00

“Just Do It” – How to Create a Great Theme Line- Upcoming Podcast with Jim Gorman

2018-09-05T07:42:24+00:00

We write great content for aviation companies, but the elusive and mythical tagline is something we could all use help with. We have the illusion that the great ones just drop out of the sky onto the business owner or marketing director's head, fully formed and perfect. Lightening strikes, thunder rolls, angels sing and we have no doubt that it's "the one." The reality is not always so dramatic and clear.

“Just Do It” – How to Create a Great Theme Line- Upcoming Podcast with Jim Gorman2018-09-05T07:42:24+00:00

How to Attract a More Affluent Clientele

2021-05-30T07:29:48+00:00

In the course of market research, many of our clients find that they need to attract more affluent clients. This is often a great strategy, for the obvious reason that higher-end clients have more money to spend, but also because they are often people with business experience so they're easier to work with. They often have more influence in their communities, so if they like what you do, they're more likely to make referrals.

How to Attract a More Affluent Clientele2021-05-30T07:29:48+00:00
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