I've had several versions of this same conversation with people when they ask about marketing. "The problem is that when business is good, I have no need for marketing. When business is bad, I have no money for marketing!" "You know what I'm going to say, right?" "Probably that if I was more consistent with marketing I wouldn't have this roller coaster going on with my business."
There are many good packages on the market, the important thing is that you use one of them. Today we’ll be talking about a few of the features you’ll want to use most . . .
Whenever we do a set of recommendations or a deeper consultation on a campaign with a client, sometimes the answer has to be this: "We need to go back to the drawing board. This product or offer just isn't good enough to succeed."
“The career path for aviation students has changed,” indicated Deidra Toye, the Admissions Director at Aerostar. “Aspiring airline captains used to work for years as flight instructors or charter services to build up time. Airlines worldwide are looking for qualified pilots with type ratings. With this new approach, you might as well get paid while you build time in type.”
There is a always a temptation to focus on the product and its features, rather than the customer and the benefits that are most meaningful to them.
Brad answers these and other questions for us: The economy has been really terrible lately; but you’ve had an excellent year so far. Why is that? How have the demographics of airplane buyers changed in the last few years, and what has DJI done to adapt to that? A really large number of people who have purchased from you in the past purchase from you more than once. How do you keep those relationships going?
Labor Day was initially intended to celebrate the contribution of working people, not necessarily business owners. The media sometimes makes it look as though business owners are all sitting on a beach somewhere with a cold drink with a little umbrella in it, bought with the proceeds of sweat from the brows of working people on their payrolls. But I would argue that things have changed - if that was ever a case.