Autopilot versus CoPilot – The Human Factor
Paula Williams2018-09-05T07:42:12+00:00The autopilot is no substitute for human intelligence! There are many "labor saving" devices for pilots. We really [...]
January 2012
Nothing Happens Till Somebody Sells Something!
Paula Williams2018-09-05T07:42:13+00:00We’ve seen the necessity of good marketing and good salesmanship first hand in the last couple of years. [...]
Can you attract customers for aviation-related products on the web? Not without SEO!
Paula Williams2021-02-05T19:57:05+00:00Prospective clients often express a lot of frustration. "We have a beautiful web site. We spent a lot of money [...]
How to Fail in Marketing
Paula Williams2021-02-05T19:57:00+00:00Somebody needs to tell him that this just isn't going to work. I was shredding old papers from [...]
Does Your Marketing Have a Multiple Personality Disorder?
Paula Williams2020-05-12T05:45:18+00:00Janus is the Roman god of choices, doorways, beginnings, and endings. And it's a good way of illustrating the [...]
Sales Presentations – The Live Coaching Session
Paula Williams2021-02-05T19:56:55+00:00We had our first live coaching session today, and in spite of a thousand things that could have gone wrong, [...]
Marketing Emergencies – Ever had a site hacked?
Paula Williams2018-09-05T07:42:14+00:00If you've ever had a look at your website and seen a "cute" (or not so cute) message that you didn't put there, you understand the sinking feeling of having your carefully crafted marketing image suddenly turned into something that you don't want anybody to see.
In most businesses, sadly, sales is an act, not a process.
Paula Williams2021-02-05T19:56:51+00:00In most businesses, sadly, sales is an act, not a process. -Dan Kennedy In aviation in particular, we've found that companies fail in sales for one of two reasons They consider sales as an afterthought, thinking that the "product will sell itself," or They consider each sale as an improvisational act, impulsively cold-calling leads, offering ad-hoc discounts, or otherwise "trying things" in an attempt to make a sale.
My New Year’s Resolution – To Avoid New Year’s Resolutions!
Paula Williams2020-05-12T05:45:16+00:00New Year's Resolutions are popular, but also popularly discarded before January is over. It's usually not for lack of willpower - it's because there are a number of problems with them -