March 2012

Lessons Learned from Patty Wagstaff – When Procedures Fail

2018-09-05T07:42:02+00:00

Every time we do that, we end up regretting it, going back for a landing, and starting again. Good procedures are there for a reason - they're developed over time by developing a set of best practices. They're a kind of shorthand that help us avoid mistakes and rework.

Lessons Learned from Patty Wagstaff – When Procedures Fail2018-09-05T07:42:02+00:00

Three Steps to Trade Show Success

2018-09-05T07:42:02+00:00

We took a few minutes at the Cygnus Aviation Expo to create a quick four and a half minute video with pointers on how to make your next trade show successful.

Three Steps to Trade Show Success2018-09-05T07:42:02+00:00

“Not My Job” – The Natural Antagonism between Marketing and Technology

2021-02-05T19:57:27+00:00

Good design is more than just visuals. Design includes information design - putting some thought into how a customer first encounters your company and what information is delivered in what order and what format. It also includes sales choreography - the steps you take to move a client from first contact to transaction. And of course it includes the technology design of your website.

“Not My Job” – The Natural Antagonism between Marketing and Technology2021-02-05T19:57:27+00:00

The Almost Creepy Power of Data Analysis

2018-09-05T07:42:03+00:00

In Forbes magazine on February 17, you may have read about how Target determined that a girl was pregnant and sent coupons to her home, surprising her family. While some find the story creepy, and others alarming, the larger question for people involved in sales and marketing is this: What are you going to do about it?

The Almost Creepy Power of Data Analysis2018-09-05T07:42:03+00:00
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