Aviation Marketing

product packaging - flight school

Product Packaging – Presenting Your Product to a New Customer

Whether you sell service packages, charter flights, insurance, software, or books; the way you package and deliver your product is important for several reasons: You want your customer to feel...

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Four Things to Consider when Choosing a Marketing Company

If you're in the aviation industry, there are many factors to consider when you're choosing a marketing company to help you sell more products or services.

Aviation Marketing Master Class - Free Storage Binder

If You Do What You’ve Always Done, You’ll Get What You’ve Always Got!

I’m sure you’ve heard this old saying before, but you’d be amazed how many people in the aviation industry stick with the same old tactics - Magazine ads that generate...

Is marketing an operating expense or a capital investment?

Is Marketing a Capital Investment or an Operating Expense?

Let me start by saying that I’m NOT an accounting nerd, but I have a very high regard for accounting nerds like our John Williams. But, it occurs to me...


The Best Way to Get Great Blog Article Ideas – Have Lots of Bad Ones!

You know that it takes a lot of material to support a successful long-cycle sales process.  You need a reason to keep in touch with people that includes useful, relevant,...

Will an email campaign actually work in the aviation industry?

Will an email campaign actually work in the aviation industry?

Question – “Is Email marketing still a viable advertising venue?  Will an email campaign sell products?” Answer – Yes, but only if it is handled very carefully. Email marketing can...

Black Hat SEO

Random Act of Marketing #12 – Trying to Trick Google

We all want more prospective customers to see our website, and we all want to rank better on Google and the other search engines. People tend to forget that search...

Books carry a certain cachet and credibility that no amount of online content can match.

Promoting An Aviation Business? Write a Book! Seriously!

Many of us dream of writing the Great American Novel someday. When we have time. Yeah, right! But seriously, writing a book is an excellent way to promote your business...

Choosing the Right Partners for Joint Ventures

Choosing the Right Partners for Joint Ventures

This is an excerpt from the workbook for Marketing Joint Ventures, our topic for April. If you’re in the coaching program, you’re getting your workbook this week. If you’re not,...

Cutter Aviation is well-known for outstanding customer service.  Part of their strategy for making that happen is setting realistic expectations with customers.

Setting Realistic Expectations with Customers

In yesterdays Coaching Program Webinar, Ryan Keough of Cutter Aviation  was our guest instructor. We were talking about the difference between people that write the textbooks on customer service and...