Keeping up with Social Media can be very lucrative- it’s great to find new opportunities, build relationships with potential clients and thought-leaders in your industry, but it’s easy to overdo it and take your eye off the ball of running your business.

From the Financial Times

Real world faces test to channel flow of streams

With the maximum 5,000 friends on Facebook, subscriptions to 13,000 on FriendFeed and “following” more than 86,000 people on Twitter, Robert Scoble is struggling to cope with social media’s move to a real-time world.

The popular blogger and tech evangelist has just added a fifth screen to his computer work area to cope with the thousands of streaming feeds and conversations he is tracking.

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