February 2011

Is Podcasting an Effective Marketing Channel?

2018-09-05T07:42:42+00:00

We had a client ask us if producing a podcast would be a good alternative to a blog for marketing purposes. A podcast is simply a regular series of audio (or audio and video) messages delivered over the Internet, sometimes using popular tools like iTunes. The reason it’s called a podcast is because people commonly access podcasts using their iPods or other MP3 player. Reasons we think podcasting is worth looking into -

Is Podcasting an Effective Marketing Channel?2018-09-05T07:42:42+00:00

Bribes for Friends – A Sound Marketing Strategy?

2018-09-05T07:42:44+00:00

Having 1000 "friends" gotten this way renders your social media account almost useless. You have no reason to believe any of these people are any more interested in your product or service than the general public, so you can't expect them to respond to your questions or suggestions. You can't ask them what you think about a potential product development. You can't count on any significant percentage of them buying your product or referring you to others.

Bribes for Friends – A Sound Marketing Strategy?2018-09-05T07:42:44+00:00
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