Schoolhouse Rock! – Great Video Marketing Example
Paula Williams2018-09-05T07:42:41+00:00John and I were walking last night and talking about the appalling lack of understanding people seem to have about [...]
John and I were walking last night and talking about the appalling lack of understanding people seem to have about [...]
What are the costs and benefits of working with ABCI? How much work does it take, really? And what [...]
February is getting away from us, and we're looking toward our March Topic for the Marketing Master Class! Blogs are [...]
Les Brown of American Business Airways, one of the newest students in our Marketing Master Class, pointed out that we [...]
We had a client ask us if producing a podcast would be a good alternative to a blog for marketing purposes. A podcast is simply a regular series of audio (or audio and video) messages delivered over the Internet, sometimes using popular tools like iTunes. The reason it’s called a podcast is because people commonly access podcasts using their iPods or other MP3 player. Reasons we think podcasting is worth looking into -
Scheduled to air on BlogTalkRadio on February 21, 2011. Episode 2 – Hand-Written Greeting Cards as a Powerful Marketing Tool [...]
As promised, we’re profiling the work of our Master Class Members to demonstrate some of the things we’re working on. [...]
Having 1000 "friends" gotten this way renders your social media account almost useless. You have no reason to believe any of these people are any more interested in your product or service than the general public, so you can't expect them to respond to your questions or suggestions. You can't ask them what you think about a potential product development. You can't count on any significant percentage of them buying your product or referring you to others.
Image by AFP/Getty Images via @daylife “Who you are speaks so loudly I can’t hear what you‘re saying.” -Ralph Waldo [...]
We mentioned that we would be profiling some of the best work of our Marketing Master Class members on our [...]
Listening is a highly underrated art form. So is asking a good question. Marketing depends on good communication, and some [...]
Episode 1 – Marketing to the Skeptical Interview with John Williams of ABCI. Topics include – what it’s like to [...]
This class ended up being over an hour in total length. There are a LOT Here's the introduction . . .