LinkedInI’m researching the Master Class lesson for May, which will be about using LinkedIn as a powerful marketing tool.

Here’s the agenda so far:

  • Reasons to be on LinkedIn
  • Market research using LinkedIn
  • Ethically “stalking” your ideal clients
  • Optimizing your profile (including particularly fabulous examples of personal profiles of aviation professionals)
  • Optimizing your company profile (including particularly fabulous examples of company profiles of aviation companies)
  • Aviation groups on LinkedIn
  • Group Etiquette
  • Linked In Questions/Answers
  • Buttons and Widgets for your website
  • Is the paid version worth getting?

Please let me know if you know of any:

  • Examples of particularly fabulous (or even pretty good) personal profiles on LinkedIn for aviation professionals (and yes, in this case it’s perfectly okay to nominate yourself.)
  • Examples of particularly fabulous (or even pretty good) company profiles on LinkedIn for aviation organizations (and yes, in this case it’s perfectly okay to nominate your own company.)
  • Questions, tips, tricks, and pet peeves about using LinkedIn.
  • You don’t have to be a member of the Master Class to share your thoughts and possibly be featured.

Thanks for your help!

 

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