How were your sales numbers this year?
Paula Williams2021-02-05T19:56:47+00:00As you're closing out the books on 2011, here's a question: How were your sales numbers for this year? If [...]
December 2011
Sales and Marketing Secrets I Learned from Sherlock Holmes
Paula Williams2018-09-05T07:42:14+00:00I love the Sherlock Holmes movies, and I've liked the books since I was a little kid. There was a [...]
“Marketing Done Right?” What’s Wrong with This Picture?
Paula Williams2018-09-05T07:42:14+00:00A broadcast email is advertising, NOT marketing. Advertising and marketing are NOT synonyms. Advertising is actually a single facet of a marketing program. The difference is not trivial. In fact, I suspect it leads many companies to misuse their budgets, fail to make sales, fail to bring in adequate income, fail to pay their bills, and have to downsize or even close their doors.
Sales Shortcuts that Aren’t Shortcuts
Paula Williams2018-09-05T07:42:15+00:00"I don't have time to complete your questionnaire. Can you just give me a ballpark price on the work I want done right now?" In the past, on occasion, I've been tempted to answer this question to the best of my ability, given the information I had on hand at the time. Each time I succumbed to that temptation, I regretted it.
Sales Tips for Muggles
Paula Williams2021-02-05T19:56:44+00:00I've always thought that sales was some kind of dark art. Some people "have it" and some people don't, just like in the Harry Potter books, some people have uncanny magical abilities and other people don't. Ordinary people, who don't have the talents that wizards and witches do, are called "muggles."
Marketing Analysis – In God We Trust, All Others Must Bring Data.
Paula Williams2018-09-05T07:42:15+00:00"How nice it must be to have such a creative job," people say when I tell them I'm a marketing consultant. I always have to smile to myself. For every creative task, there are about five tasks that involve crunching, analyzing, generating, percolating or figuring out how to capture data. Data makes the difference between a powerful, reliable marketing system and "random acts of marketing."