Like most people, we read our email each morning with one finger poised over the “delete” button.
The good news. Email is a wonderful tool. Several email providers, like Aviation Broadcast, provide an outstanding service. They do an excellent job of “getting your name out there,: and can be an excellent tool when used as part of a results-oriented marketing system that measures performance at each step.
Now, for the bad news. Email broadcasts are just about legendary for low open, click and response rates.
- Statistically, how many of the recipients are even in the market for your product or service?
- Again, statistically, how many are ready to buy now (or soon?)
- Again, statistically, how many are sufficiently convinced to make contact based on the contents of a single email?
The answer- not many get to the green square in this process.