HAI Heli-Expo 2015
ABCI Admin2018-09-05T07:40:55+00:00We'll be "floating" at this year's HAI Heli-Expo, and we'd be glad to meet with you at your booth or [...]
February 2015
Infiltrating a Large Organization
Paula Williams2018-09-05T07:40:56+00:00As your company grows, you may find yourself courting large organizations and large companies as clients. As in, MUCH bigger. [...]
Educating Customers – Rather Than Selling! (A Summary of our Panel Discussion)
Paula Williams2020-12-22T23:53:40+00:00One of the main tenets of Long Cycle Marketing is that we spend a lot of time educating customers rather [...]
Educating Potential Customers – Avoiding Yawns of Boredom
Paula Williams2018-09-05T07:40:56+00:00The people who make their living in the aviation industry are not particularly impressed by PowerPoint presentations and brochures. And [...]
How Long is Your Sales Cycle? Ours is Four Years.
Paula Williams2020-05-12T05:46:16+00:00Well, UP to four years. The best customers buy from us when the time is right for them, not when [...]