John and I discuss the b2b sales classic Same Game, New Rules by Bill Caskey, especially how it relates to aviation sales. Featuring a “top ten” list by Jeremy Cox of Jet Brokers.

For the full article, see this page – https://aviationsalestraining.com/book-club-discussion-aviation-sales-same-game-new-rules/  

Or, see the video or listen to the podcast here.

Listen here:
[smart_track_player url=”https://aviationsalestraining.com/book-club-discussion-aviation-sales-same-game-new-rules/” background=”default” social_linkedin=”true” ]