This is the third of three episodes with Paula Williams of ABCI and Mark Leeper of Seabright Company, talking about aviation trade shows.

  • The first included three things sales and marketing people should do to prepare for an aviation trade show.
  • The second was about three things to do during the trade show to maximize relationships and future sales.
  • For the third episode, I asked Mark Leeper to give us three things to do AFTER the trade show.

His three things?

  1. Follow up
  2. Follow up.
  3. Follow up!

See the full transcipt of this article on SeaBright’s web site.