We help aviation professionals sell more of their products and services.
When people are better at selling, they can support their companies, their teams, their families and their customers - and have the resources they need for research and development, as well as aviation-related scholarships and charities.
When aviation professionals get better at sales and marketing, makes the whole industry better!
Aviation advertising - there are SO many more options than when we first started talking about it in 2006. But the fundamental principles are the same! John and I discuss three key changes and three [...]
Habits change into character. -Ovid I like to organize my workweek into chunks - Marketing Monday, Webinar Wednesday, Follow Up Friday, etc. These habits help me organize my time and make sure everything gets [...]
https://www.youtube.com/watch?v=uQtd3Fj9bIo Three examples of aviation professionals creating an advantage that no competitor can copy - by using personality in their marketing! Sherrie Harvey and AeroStar Training Services LLC Jeremy Rc Cox and JetValues [...]
Most folks found Marketing 4.0 to be a bit of a slog, but Paula really geeked out on it. Find out why . . . https://www.youtube.com/watch?v=4SJ2m-fYW3w Transcript - Book Club Discussion, Marketing 4.0 [...]
We all know how powerful stories can be, especially as part of a sales presentation. Aviation professionals share their stories in this episode. Angela Wood, Paula and John Williams, and David Pearl share stories in [...]
When John and I started ABCI fifteen years ago, in the dark ages of aviation marketing,we thought we would primarily focus on aviation copywriting. The problem was, there simply wasn't a market for it at [...]
We're hearing a lot about hybrid events these days. What does that mean, and what can you do to use technology to make your trade show appearance move beyond the physical event? https://www.youtube.com/watch?v=GAxAiYEDE9M [...]
https://www.youtube.com/watch?v=GdCvKeqygaw Live Discussions: Live Discussion – The Best Story You Tell in Your Sales Presentations & Marketing Materials https://fb.me/e/4Hotbk2bE Book Club Discussion – Marketing 4.0 by Philip Kotler https://fb.me/e/3gl0gYZ9v This conversation is recorded [...]