Book Club Discussion – Primary Greatness by Stephen R. Covey
Paula Williams2022-01-17T20:48:45+00:00Mark Parry, Tylor Hall, Debbie Murphy, Mickey Gamonal, John and I discuss Stephen R. Covey's book Primary Greatness. We [...]
November 2021
Ten Reasons to Join the Marketing Lab!
Paula Williams2021-12-28T17:18:06+00:00Why Should You Be In Our Marketing Lab? We'll be detailing ten of the reasons over the next [...]
October 2021
Book Club Discussion – Sticky Branding with Jeremy Miller
Paula Williams2022-01-17T20:56:40+00:00Author Jeremy Miller joins Mickey Gamonal, John and Paula Williams, Tylor Hall and Hal Stephens to discuss his book, [...]
September 2021
Book Club – Do I Make Myself Clear? A Practical Guide To Writing Well in the Modern Age
Paula Williams2022-01-17T20:52:03+00:00John and I discuss the international bestseller by Sir Harold Evans - Do I Make Myself Clear? A practical [...]
July 2021
Book Club Discussion – The Founders’ Mentality
Paula Williams2022-01-17T21:09:31+00:00We talk with two serial founders of aviation companies about the book, The Founders' Mentality.Tylor Hall has started multiple MRO [...]
June 2021
Book Club – Brand Identity Breakthrough by Gregory V. Diehl
Paula Williams2022-01-17T21:07:00+00:00There are a LOT of great branding books on the marketing. We wish Brand Identity Breakthrough had been one of [...]
May 2021
Book Club Discussion – Marketing 4.0 by Philip Kotler
Paula Williams2022-01-17T21:15:38+00:00Most folks found Marketing 4.0 to be a bit of a slog, but Paula really geeked out on it. [...]
March 2021
Aviation Book Club – Secrets of a Master Closer by Mike Kaplan
Paula Williams2022-01-17T21:20:49+00:00John, Mickey, Tylor Hall and myself discuss Mike Kaplan's book, Secrets of a Master Closer. And share our experiences [...]
February 2021
Book Club Discussion- Trust, Belief, Influence and Rapport
Paula Williams2022-01-17T21:26:12+00:00The shortest book we're reading this year was also one of the most powerful, once I got over my [...]
January 2021
Book Club Discussion – the 12-Month Digital Marketing Planner by Brandon Breshears
Paula Williams2021-01-25T19:52:51+00:00Not one of our best technically-produced episodes, and a great example of things we need to fix when we take [...]