Why is intellectual property important in aviation marketing? Or, to put it another way, let's say you're a speaker, author, [...]
Although we have written about this before, we're asked all the time. Why aviation marketing? Of all the crazy [...]
Mickey, John and I meet IN PERSON in Las Vegas and talk about classic "Guerilla Marketing" by Jay Conrad [...]
Denise Wilson brought together a group of six amazing female entrepreneurs, (and yours truly!) and we had a fantastic, very [...]
How do you start an aviation business? Particularly when no one has blazed a trail for you, because there are [...]
John and I discuss Tim Ferris' weighty tome, Tools of Titans and pick out our favorite "gems" for aviation sales [...]
John and I mixed business with pleasure and enjoyed food, adventure, business, more food, and more adventure on a [...]
John and I discuss Marketing a Love Story by Bernadette Jiwa. This tiny, but powerful book that sparks some great [...]
“The customer is always right,” but that assumes you can differentiate between a legitimately unhappy customer, a Drama Queen and [...]
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday. We're a little late discussing it because, [...]
Book Club Discussion - Elon Musk by Ashlee Vance We liked it more than we thought we would - quite [...]
John and I discuss Richard Branson's second autobiography, and what it means for aviation sales and marketing professionals. Book Club [...]
John and I discuss the b2b sales classic Same Game, New Rules by Bill Caskey, especially how it relates to [...]
In this episode, John and I discuss our experience of reading the book, Blue Ocean Shift by W Chan Kim [...]
John and I discuss Chris Brogan and Julien Smith's book, The Impact Equation, and what aviation sales and marketing professionals [...]
If you’re looking for assistance selling products or services in the aviation industry, you might first consider - do you [...]
Electronic Logbook Solution benefits from social media marketing Pilot Partner, an electronic logbook solution designed to enhance or replace the [...]
Kathryn Creedy, John Williams and I discuss David Meerman Scott's book, The New Rules of Marketing and PR. Specifically, we [...]
Are Great Aviation Sales Pros Just Born That Way? AMHF 0089 - Book Club Discussion - The Charisma Myth John [...]
Today we have a special guest, Hal Stephens. Now, there are a lot of aviation consultants out there that provide [...]