John and I discuss Aviation Content Marketing while analyzing this month's book, the Content Code by Mark W. Schaeffer. The [...]
Why is it important for an aviation website to be in good shape? Although aviation companies may be strapped for [...]
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0078_-_Book_Club_-_Content_that_Converts_with_Laura_Hanly.mp3" title="Book Club Discussion - Content That Converts!" artist="Laura Hanly, Paula & John Williams" background="default" social_linkedin="true" ] We've [...]
FBO Marketing - More Planes & More People! When you're in charge of marketing and sales for an FBO, your [...]
Aviation PR -Are Press Releases Still Worth It? [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0073_-_Press_Releases.mp3" social_linkedin="true" ] John and I talk about Press Releases for [...]
Most aviation sales and marketing professionals rely on wasteful, haphazard "random acts of marketing," and don't achieve the sales results [...]
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0062.mp3" title="AMHF 0063 - Book Club - Marketing to the Affluent " social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] [...]
Quality aviation marketing materials, and evergreen content and campaigns - are not THAT much harder or more expensive than just [...]
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0054.mp3" title="AMHF 0054 - Managing Your Marketing Costs" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] We all run into [...]
Just like any smart portfolio, your aviation marketing assets should include short, medium and long-term marketing investments. [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0052.mp3" title="AMHF [...]
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0035_-_Book_Club.mp3" title="Book Club - Pam Hendrickson's The Art of Impact" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] There are some [...]
Why content marketing? [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_20.mp3" title="AMHF 0020- They Just Don't Get It! Educating Customers" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_stumble="true" [...]
February's book of the month is No BS Trust Based Marketing by Matt Zagula and Dan Kennedy. One of the [...]
In our panel discussion last week, we had a great conversation with some of the best content creators in the [...]
"I was kind of upset. We had run the ad for three months straight, and received no inquiries. But, as [...]
If you're in the aviation industry, there are many factors to consider when you're choosing a marketing company to help you sell more products or services.
I’m sure you’ve heard this old saying before, but you’d be amazed how many people in the aviation industry stick [...]
What are the best aviation blogs? Everyone has different priorities and criteria, but here are 21 of our favorites! We [...]
Halloween is a time when we scare ourselves for fun. It seems an appropriate time for marketing horror stories. One [...]
Why do you spend so much time on Search Engine Optimization (SEO)? In every nearly every Office Hour with clients, [...]