If you’ve been reading any of our materials, you know that ABCI strongly advocates against ANY random acts of marketing,but after an insightful conversation sharing conversations we’ve both had with larger aviation companies, we thought we’d share these three particularly […]
Most marketing companies place a lot of emphasis on advertising and acquiring as many leads as possible. This is a great objective, as far as it goes, but several changes in the economy, technology and legal landscape make targeted marketing […]
Whether you sell service packages, charter flights, insurance, software, or books; the way you package and deliver your product is important for several reasons:
You want your customer to feel sure that he’s made an excellent investment.
You want to make sure […]
Like most people, we read our email each morning with one finger poised over the “delete” button.
The good news. Email is a wonderful tool. Several email providers, like Aviation Broadcast, provide an outstanding service. They do an excellent job of “getting […]
We are often asked – “What’s the best structure for a sales and marketing team?”
The short (and vague) answer is below. A longer (and more helpful) answer follows.
The best sales and marketing team is one that is as small and […]
I’m sure you’ve heard this old saying before, but you’d be amazed how many people in the aviation industry stick with the same old tactics –
Magazine ads that generate no discernible new business.
Email broadcasts that garner less than a 2% […]