If you’ve been reading any of our materials, you know that ABCI strongly advocates against ANY random acts of marketing,but after an insightful conversation sharing conversations we’ve both had with larger aviation companies, we thought we’d share these three particularly […]
Most marketing companies place a lot of emphasis on advertising and acquiring as many leads as possible. This is a great objective, as far as it goes, but several changes in the economy, technology and legal landscape make targeted marketing […]
Whether you sell service packages, charter flights, insurance, software, or books; the way you package and deliver your product is important for several reasons:
You want your customer to feel sure that he’s made an excellent investment.
You want to make sure […]
Like most people, we read our email each morning with one finger poised over the “delete” button.
The good news. Email is a wonderful tool. Several email providers, like Aviation Broadcast, provide an outstanding service. They do an excellent job of “getting […]
We are often asked – “What’s the best structure for a sales and marketing team?”
The short (and vague) answer is below. A longer (and more helpful) answer follows.
The best sales and marketing team is one that is as small and […]
I’m sure you’ve heard this old saying before, but you’d be amazed how many people in the aviation industry stick with the same old tactics –
Magazine ads that generate no discernible new business.
Email broadcasts that garner less than a 2% […]
Let me start by saying that I’m NOT an accounting nerd, but I have a very high regard for accounting nerds like our John Williams.
But, it occurs to me as people are crunching their year-end accounting calculations, they are probably […]
“Don’t get me wrong, I like my job. I like the people I work with and the money’s good, the problem is that, it’s just the same thing all the time – it never ends, you know?” I was on […]
Long before Thanksgiving, we start seeing and hearing holiday-related advertisements. Smart sales and marketing professionals start thinking of ideas for effective holiday campaigns for aviation companies.
Some of our clients are somewhat resistant to “jump on the bandwagon,” thinking that holiday […]
Great marketing habits are much more important than any particular marketing technique or activity.
Your net worth to the world is usually determined by what remains after your bad habits have been subtracted from your good ones.
We can debate all […]
Of course, if you’ve been reading popular sales management magazines, you know that the correct answer to the question – “Who does the selling in your company” is “Everyone!”
While this is absolutely true and an excellent philosophy, we’ve found in […]
Most of the marketing information you find on the web or in textbooks applies to small-ticket, low-risk items that have a large possible audience. We don’t often find examples (with results!) of a direct mail marketing campaign for large ticket, […]
While we an safely say that most aviation companies don’t put enough effort into marketing and sales, there are a few companies that have the opposite problem -they’re trying too hard.
My grandpa knows more about gardening and growing things than […]
Why do you spend so much time on Search Engine Optimization (SEO)?
In our four week startup process, we ask new clients to look at keyword spreadsheets and provide “human input” from their expertise at least twice before we come […]
You may be surprised that an aviation marketing company has something in common with Liam Neeson’s character in the movie “Taken.” ABCI as they say, has a “very particular set of skills.”
The similarity ends there, of course. We don’t have […]