When I went from the world of finance and education to the world of aviation, I had NO IDEA how hard it would be to make sales.
I remember picking up the phone and calling the Marketing Director of a large […]
Ever been disappointed by poor performance in a sales call, only to find out it was a good thing you’d lost the sale?
I had been working for weeks to close a rather large, important sale that would have been what […]
Some of you know that we have a kid serving in the Peace Corps in Morocco. You might also know that we went to visit him last week – took him to Spain for a little bit of a vacation […]
We attended a promotion party for a dear friend this weekend. Our friend, a recently commissioned Colonel, drew our attention to the words of the oath taken by officers. They do NOT promise to obey or defend their superior officers, […]
This one of the most powerful marketing strategies that we share with all of our clients early in the process of working together.
One of our clients (who is a pilot) remarked that “customers don’t come with approach plates.”
No, they don’t. […]