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Announcement – Aviation Marketing Master Class Facebook Group Facilitator

As you know, ABCI has been market testing a Facebook Group for 60 days as a way to help Aviation Marketing Master Class members interact with one another more easily.

Announcement - Facebook Group FacilitatorWhile not everyone in the Master Class is active in the group (or even on Facebook!) we think we have something that works since many of you have shared with me that you think the group has value.

So,

1) The Master Class Private Facebook Group is a permanent thing, and

2) As such, it needs care and feeding.

I am pleased to announce that we have engaged someone with an extensive aviation and leadership background as the facilitator of the Aviation Marketing Master Class Private Facebook group.

His name is Bert Botta.

In last year’s survey, as well as in many conversations, we’ve discussed the value of interaction among class members for networking, ideas, referrals, and anything else that enriches our business and personal lives.

The purpose of the Facebook group is to make that easier and more fun.

Bert’s role will be to help members get to know one another better as well as to assure that group guidelines are formulated and followed.

I think that Bert’s experience as a certified leader, mentor and community builder is exactly what we need for a great, supportive, interactive group. Interaction is interaction, after all – whether it’s online or off.

Bert’s “term” will run from December 1, 2015 to March 1, 2016. I’m sure he (and I!) would love to hear any suggestions from those of you that belong to other networking and mastermind groups – particularly online groups – about what worked well and what didn’t.

One of his roles will be to highlight a member a week. Naturally, we’re starting with a profile of the man himself!

This format will look familiar to those of you who are familiar with ABCI’s “referral sheets” from the dark days before social media became popular! So, look for Bert’s profile later today.

We adapted the questions for the member highlights from John Jansch’s book “The Referral Engine” – and find it’s a great way to crystalize our thoughts as well as learn about each other.

Bert will be reaching out to the group members to see if you’d like to be the next person interviewed.

Our intention is to make this the most vibrant, smart, fun, helpful and supportive group of aviation professionals anywhere on the planet, in actual or virtual reality. We need all of us participating to make this work.

Be assured this process will add depth to your personal and professional life.

Please comment below or contact Bert at 415-320-9811 if you’d like to volunteer to be the next one interviewed for a Member Profile.

Not yet a member? Join today!

AMHF 006 – The Three Most Interesting Questions We Were Asked at #NBAA15

AMHF 6 - PodcastWe really enjoy connecting with new, old, and future clients at #NBAA15 . This year we also moderated a panel discussion in Social Media in the Innovation Zone – a very cool thing that NBAA put together to discuss new and emerging technology. In this podcast, we go into three of the questions we were asked in more depth.

Besides social media, other sesssions in the Innovation Zone were:

  • New paradigns for Aviation Directors & Reporting Executives with Bob Moore, Jim Lara, John D. Witzig, Jonathan Jones, Steve Brechter and Zane Lambert
  • Flight Deck Evalution and Connectivity with Dan Schwinn, Didier Popadoupoulis, John Uczekaj, Phil Straub, Scott Reagan, and Scott Uhlir
  • A Young Professionals Networking Reception (YoPro)
  • Detect & Avoid technology for UAS with Brandon Suarez, Dr. Parimal Kopardekar, Geeorge Ligler, and Paul McDuffee
  • The Future of High Speed Business Jets – Beyond Mach 1 with Oscar Garcia
  • Aviation Space Exploration and Icing Detection with Nilton Renno

NBAA 2015 otg 120

We’d like to thank NBAA for being a pioneer in technology and thought-leadership in the aviation industry, and were proud to share the stage with our panelists:

  • Jerry Buccola, Senior Account Executive, V-Log
  • Bill Johnston, President, V-Log
  • Genaro Sanchez, Director of Marketing & Communications, Cutter Aviation
  • Beth Rosenberg Sanders, Social Media Content Manager, NBAA
  • Matt Steward, VP Sales & Marketing, Applied Composite Engineering
  • John Williams, Chairman, ABCI.
  • Larry Hinebaugh, Founder, V-Log
  • John Kosak, Project Manager, Weather, NBAA

Our folks are busily transcribing the session and producing the recording. If you’re interested in a recording and transcript of the social media session, request it here and we’ll send it to you when it’s processed.

But, for this podcast, we took some of the most interesting questions from the Social Media session, and from other conversations we had througout the week, we picked three to discuss at greater length in this podcast.

  1. What CRM should I use? (We discussed Salesforce and Infusionsoft at length.)
  2. How much time should I be spending on social media?
  3. Marketing Materials – Quality, or Quantity?

Thanks for listening!

This week’s tip sheet –

The very first question in the session was – which social media is the most popular with Aviation professionals?

Answer – LinkedIn!

Therefore, it’s very important to get your LinkedIn profile in shape – make sure it’s something that helps you get found, and helps you establish your authority, credibility & expertise. This week’s tip sheet includes five simple tweaks you can make to improve your LinkedIn profile.  Click to download the tip sheet.

AMHF 6 - Tip Sheet

Click to download the tip sheet!

Social Media Survey Results – More Mythbusting!

  • “Social media is only used by kids and salespeople.”
  • “Maybe you can sell retail products like games and music downloads on social media, but it’s of no use for complex or business to business sales.”
  • “An occasional marketing message on social media every once in awhile is plenty.”

Our Social Media Survey Results report busts these myths – at least for aviation professionals.

We asked aviation professionals which social media channels they personally use most often, as well as which channels they use for marketing.

We provide the complete results to our clients and members, but here’s a summary of some of the highlights.

Who Responded to Our Survey?

A fairly wide cross section of aviation companies responded to the survey, including a large number of aviation training organizations, aviation consultants,  B2B (Business to Business) service providers, B2B product manufacturers, FBOs, Airport Authorities, MROs, Charter Organizations and Aviation Product Retailers.

This belies the myth that only B2C (Business to Consumer) marketing professionals are interested in social media.

 

Survey respondents by type

The next question asked about the respondent’s position in the company.  Again, we received a large number of respnoses from founders and C-Level executives.  This contradicts the sterotype that social media is for lower-level executives, operatives and salespeople.

 

Survey respondents by role

How often do you access any Social Media Channel?

Last year, we were surprised to find that 50% of our respondents used social media more than once a day.  Apparently, that trend is continuing, with 58% of respondents reporting use some social media channels more than once per day.  Infrequent users are also decreasing.

 

survey social media frequency

For more detail, we asked respondents to report how often they used each of these channels.

  • The most frequently accessed channels LinkedIn, Facebook, Youtube, and Twitter.
  • Google Plus, Pinterest, Instagram, and Reddit were used far less frequently.
  • If you sell a product or service to aviation professionals, this is where your customers are spending their time:

survey - personal use

 

We asked how often respondent used these channels for advertising.   There is a still a large gap between personal use and marketing use. . . which to us, looks like an opportunity!

Your customers are using social media personally, but your competitors are not using it to market their products.  . . Hmmm. . .

survey - social media use for marketing

 

Last note – Age of Social Media users:

One question we did NOT include in our survey was this – aren’t LinkedIn users older than Facebook users?  Surprisingly, not much!

This chart from December 2014 survey by Business Insider  (sent to us by Kathryn Creedy) and is not limited to aviation professionals, but still an interesting note!

agedistributionatthetopsocialnetworks

What changes do you expect to make this year?

Some of the our respondents added comments about the changes they expect to make this year:

  • Increasing use of social media to curate as well as create.
  • Steady growth and use of Facebook, Twitter, YouTube and Instagram in that order. Greater use of video and possibly start using Vimeo
  • More focus on education and content marketing both for my business and my clients
  • I am always looking for new aviation networks to expand business horizons and contact bases
  • We expect usage to grow, overall.
  • For people in business to take social media more seriously
  • I expect more educational advertising and job ads.
  • We are establishing a new website for the company, with links to Facebook and LinkedIn, as well as starting a conventional Billboard Marketing campaign.
  • Increased Twitter presence
  • We have just started using LinkedIn in the last few weeks and will be using it more often over the next year.
  • If business follows the trend of young adults (twenty-somethings), Facebook (personal), for example, will be utilized less & less. LinkedIn will continue to show strength.
  • No one uses Google+.
  • The use of Instagram, Periscope and ramping up YouTube.
  • To reach my followers and let them know about new stuff we have available
  • Increase in use as more and more interactions move to this space
  • I am hoping for big changes. Here at <<Omitted>>the directors are stuck in the Dark Ages and have not invested any time in to marketing via social media at all. Now as part of a government scheme called Sharing in Growth, we are starting to look at this tentatively, but a lot more needs to be done
  • Increased use of Facebook and Twitter for business
  • Increased activity to send of company information instead of print media
  • We want to do more with Linked In and will probably explore Google +

WeWeHave a comment to add?  Add it below!

Five Marketing Tasks You Can Accomplish Using Social Media Tools

Social Media ToolsIn a recent article we  mentioned that social media is simply a tool to be used to accomplish certain tasks, and that disliking Twitter makes about as much sense as disliking a socket wrench.

If you have a task to accomplish, and a social media tool is the easiest, cheapest and most effective way to get that task accomplished . . . what’s the problem?

Well, we received a lot of questions since then. They mostly boil down to this:

“What kind of tasks could I accomplish using social media tools?”

Here are a few of our favorites:

1. Research your Top Ten most wanted customers.

You should have at least ten “future customers” that you are pursuing at all times- and you can ethically “stalk” them by observing what they publish in social media. Follow their accounts, read what they write, and comment when appropriate.

This is also a great resource to learn about a prospect before a meeting or sales call. (There is no excuse, in this day and age, for a “cold” call – you have plenty of research tools at your fingertips and can customize your reason for calling!)

Best tools for this task: LinkedIn, Facebook Company Pages

2. Plan your Trade Show Appearance.

It’s expensive to travel to trade shows, but it’s also a “target rich environment,” to quote Top Gun.  There is no excuse for wasting a spare moment. Use the show’s official hashtag (#OSH15, #NBAA15) to discover competitors, customers and prospects that will be attending, and to connect and arrange times to meet for coffee or dinner or just to drop by their booth. .

Best tools for this task: Twitter, Instagram

3. Find out more about your customers.

Enter a list of email addresses and you can get detailed reports on the demographics of the people that “like” your page on Facebook, or that visit your website, or serveral other variables.Best tool for this task: Google Ads Manager (Note – you can use a free account and don’t have to purchase any ads.)

Social Media Tools - Facebook Reports

Best tool for this: Facebook Ads Manager, Twitter Ads Dashboard

4. Advertise an Event to specific groups.

Want to advertise an event for to licensed CFIs in certain zip codes in Texas?   No problem!

Best tool for this task: Facebook Events + Ads Manager

Note: We also recommend that you acquire a targeted list from AirPac or JetNet and send postcards about your event if time & budget allows. An additional media compounds the effectiveness of your advertising.

5. Educate prospects and customers.

ABCI and many of our clients sell products and services that aren’t as simple as a socket wrench. We need to let people know what it is, why they want it, what the alternatives are, and how to use it properly. At the same time, we simply can’t get our casual prospects to spend hours poring over a manual. So, a “tip of the week” or “Did you know . . .” series of information snacks can be very helpful to increase sales, improve customer satisfaction, and reduce returns and chargebacks.

Best tool for this task: Any social media that your customers and/or prospects use!

Any powerful tool has risks associated with it.  It’s important to know how to use them properly and take safety precautions.   In the case of social media, it’s necessary to take many of these precautions (i.e. monitoring the reputation of your company, your product(s) and your brand) whether or not you personally are an active social media user.  Whatever you and your employees do, you cannot control the actions of your customers and competitors on social media – so it pays to watch what they do.

Of course there are others – list your favorite social media tasks in the comments below!

 

2015 Social Media Marketing Survey for Aviation Professionals

social media marketing surveyEach year, ABCI conducts a Social Media Marketing Survey for Aviation Professionals.

We provide the most current and most specific data possible for our clients and members.  And  nobody else does a survey like this one – specifically about social media usage and social media marketing within the aviation industry. So, we do it ourselves.

Why is this important?

Before spending hard-earned dollars on marketing, we want to have the best data possible regarding who is using which media, and how often they’re using it.

We’d also like to know your experiences with social media channels – which do you USE for marketing purposes,  which do you plan to use more or less of in the future.

Social media is notoriously volatile – YouTube may be the big thing one year, the next year it may be Vimeo or Pinterest.   Having the inside information directly from the aviation industry is important to make timely decisions and ensure we spend marketing resources where they do the most good.

We like to provide our clients and members the best and most current possible advice.

What do I get for completing the survey?

Of course you have the option to complete the survey anonymously, in which case you just get the good feeling of having contributed to the health of the profession as a whole.

If you choose to provide your contact information, we will enter your name in a drawing to win a gift certificate for our Ad Preflight service – a value of $479.

ad preflight

(Current full-service consulting clients, if you win this, you may choose a $479 credit on your account.)

Other respondents may win a gift card for your choice of Starbucks, Dunkin Donuts or Tim Horton to keep your office supplied with coffee and treats.

 

starbuckslogo       dunkindonuts        tim-hortons-ellipse-logo

What do you do with the results?

We will present the  results (and what they mean for aviation marketing professionals)  in detail in our Online Marketing Webinar on Wednesday, July 15.  (Register here if your seat isn’t already reserved!)

We also use this information to create and revise marketing plans for our clients.

So, Take the Survey!

Click here to take the 2015 survey.

Click here to see the results of last year’s survey.

 

Do you Reuse Content? We Ask Our Panel

In our panel discussion last week, we had a great conversation with some of the best content creators in the aviation industry. As you can see, the answer to the question, “Do you reuse content?” is not a black-and-white issue, so we thought we’d share the whole conversation with you. Video here, transcript below.

Video

 

 

Transcript:

__________________________

Paula Williams: Todd if you’d like to carry on with the next question: Do you reuse content?

Todd Lohenry: Oh, absolutely! As often as possible. And, you know, there’s an order of things you know on the internet. If you’re trying to send people to your website, think you need to be intentional about how you do that. So my favorite work flow right now is to post things to a WordPress, a self hosted WordPress website. Where I have full control over the search engine optimization.

And from there, I automatically post to my Google, page. And then, I’ll turn around and comment on that from my Google profile. And the reason why I’m doing it in that way is that it sends people back to the website where I can control the whole experience.

But I’m using the authority, the power of the Google page combined with the authority of my personal profile. To show up in search. After that,  I still continue to see it on my Facebook page, and my LinkedIn page, and my Twitter profile.

But you know, if I only could use three tools, those would be the tools and the order in which I use them. And it, okay to go back into your website and to grab things that haven’t been exposed. Just search via Google, and, and dig those up every once in awhile.

Paula Williams: Right. Excellent. Ludo?

Ludo Van Vooren:  I tend to, to reuse it in, in two forms. Most likely I will re-use it in a, in the current blog post. I will, post link to previous posts in terms of giving background or giving more emphasis to this story.

If people are interested in some of the background they can follow these links. And these links can be re-use of my own content or content from somebody else. I think that is also relevant. And then, I tend to write the articles that fall into two categories.

One the post falls into something that is current, maybe like a trade show or my review of a trade show or something. Which doesn’t have necessarily a long term value. But, other articles I write purposefully so that I know I could reuse them later on. And then, I would use them on my Twitter to maybe with someone.

Or, I might re-use them in comments I use on LinkedIn, or on another platform. I’m going to put a link to an older post.  I don’t automatically use the content. I tend to try to make it something that is relevant to the current situation. So for example even if I have an old review, like when I did the review of the Farnborough event of this year, of 2014.

It was interesting because I was able to reference the post that I did in 2010. In terms of comparing some of the numbers that were in there.

Paula Williams: Excellent, and Jason?

Jason Wolf: We pretty much do the same thing, at NBAA we for every article that we post, we go through kinda packaging process.

Where we create the associated tweet,  Facebook post, LinkedIn post, and Google post. So when we post the article on the website we get it out on social media. We have a, a small blurb that appears in our weekly email newsletter. And we also, like Ludo does try to reference previous articles on the same topic.

And often this will show NBAA’s focus on a particular issue so that we reinforce that, yes, we’re on, we’re on this issue. But also sometimes to just give updates on, changes and airspace procedures, or whatever it is. We don’t tend to retweet things again and again and I’ve seen some people do that a lot. And I think there’s value in hitting the, the East Coast, West Coast people at different times. We haven’t tended to do that yet we, we were thinking about it I guess so I’d caution people from over doing that.

For those that follow you closely, can kind of  punish them.

Ludo Van Vooren: Jason, that’s a very interesting thing that you just mentioned because, that’s one of my pet peeves, there are people that treat Twitter like live TV.

When it’s gone it’s gone they think in sports, like if you missed a broadcast and I had to broadcast again for the West Coast because they would not see it. When I look at the tracking number on my blog for example, I’m always surprised when somebody’s reading an article.

And so, I might have written a post last week, and Tweeted about it, and so on. And then maybe four, five weeks later, suddenly there’s hits on that post because the somehow through the search engine, they’ve searched for that term and it came up. And so, it taught me  that Twitter is not like live TV.

It actually lives on forever, and you could see hits on some of the posts that you’ve done in the past.  So I try to resist the temptation to retweet multiple time in case somebody missed it.  I see a lot of people Googling and searching for things and they’re finding it and then the people that are really interested in what I’m saying are following me anyway or are following the hashtags in which I post.

Jason Wolf: And I think that the counter to that though is you have to know your audience.  Becasue there’s some Twitter users who are very casual. And for those people, if they’re only following a handful of companies they may focus every time they go in on the five, twelve companies that they actually follow. So those repeats will be more obvious. But for other people who have  larger interests who follow more people. They dip in and out of their Twitter stream all the time. They may not notice the duplication as much if they’re not really tuned into what you’re saying.

So  have to know who who your audience is, how tech savvy they are. And just listen.

Paula Williams: Right, watch the data!

___________________________________

Click here to read more about our all-star panelists.

We have great conversations each month with thought leaders in the Aviation industry.  Don’t have time to join the live sessions?   We send recordings and transcripts to our members.  Join now – You don’t want to miss out!

Why Does Your Marketing Company Care About Your Security Procedures?

ABCI is a marketing company. We spend most of our time thinking up ways to get MORE people to see your company, your products, and your  marketing messages.security procedures  So, why do we care about the security procedures of our clients?
Two reasons:

  1. We don’t want anything to happen that might make our clients look bad.
  2. We don’t want anything to happen that might make ABCI look bad!

We like to joke that “there are no marketing emergencies.” But there are things that need to be addressed immediately from a PR perspective, and that makes more work for ourselves and our clients.

Here are some things that can happen that can make marketing and sales more difficult:

  • A confidential email about your trade show strategy gets intercepted by a competitor.
  • A disgruntled former employee posts something scurrilous on your LinkedIn company page.
  • A disgruntled former employee copies the best leads in your pipeline from your CRM system and sells or gives them to a competitor.
  • Your website is blocked by browser security programs because it thinks your site contains spyware.
  • Your Twitter account starts spouting ads for weight loss pills and online gambling sites.
  • Your website gets hacked by a foreign dissident group that’s upset with the U.S., because you have an American flag on your site.

These are just a few examples.  As you can imagine, it can really put a damper your company’s reputation, and marketing activities, when your important advertising venues are compromised.

So, we’ve been working on a detailed set of security recommendations that we will be sending to our clients and members this month.  We’re talking to folks that have worked in private, government and military information technology to put together a brochure that covers all of the following:

  • Secure password recommendations.
  • Separate log in requirements for specific social media.
  • A checklist of procedures when an employee leaves or a contractor ends a contract with you.
  • Our policies for posting on your behalf and/or ghostwriting. (Note – we never log into or publish from personal social media accounts.)

Want a copy of our security procedures?

Contact us and we’ll send it to you when it’s ready.  (Paula@AviationBusinessConsultants or 702-987-1679)

LinkedIn for Aviation Marketing – Video Excerpt

Using LinkedIn for Aviation Marketing is a smart move-  LinkedIn is the most respected social media platform used by aviation decision-makers.  So, you can use some of the latest technology without breaking with tradition or associating with any of the less credible media.

The recording of the full class, as well as the printed slides and materials, are available to our Master Class Members by clicking here. (Login required.)

Not yet a member? Join us!

 

More resources:

Click To Enlarge

How to Increase Productivity

Via Salesforce

Social Media Survey of Aviation Professionals – Results and Recommendations

ABCI (Aviation Business Consultants International)  conducted a social media survey of aviation professionals, which concluded on July 11, 2014. The results confirmed some of our suspicions, and held a few surprises as well.

We advertised the survey on eight social media networks, as well as on our blog.  Survey respondents were compensated only with a report of the results.

Who responded to the survey?

The first two questions were designed to determine the segments of the aviation industry that respondents worked in, the companies they work for, and the positions they hold within those companies.

Social Media Survey of Aviation Professionals - Your Company

To divide this a different way, we can divide this into Business to Consumer (B2C) or Business to Business (B2B)

  • Business to Consumer can include FBOs, Aviation Training Organizations, Charter Organizations, Aviation Product Retailers (B2C) and Aviation Service Providers (B2C)
  • B to Business can also include FBOs, Aviation Training Organizations (career- oriented or those that sell to airlines, etc.) Charter Organizations, Airport Authorities, Aviation Consultants, Aviation Product Managers (B2B) and Aviation Service Managers (B2B)

Social Media Survey of Aviation Professionals - Your Role

  • Several years ago, social media users were younger, entry-level employees. Now C Level executives and founders were the largest group of our respondents!

Who Else Answered the Survey?

These are people that selected the option “other” and wrote in an response.

  • State aviation office
  • Uber driver – airport pickup/taxi service
  • Airline
  • Helicopter Pilot CFII
  • Aviation association
  • Full-service aviation company 
(FBO, Charter, MX, Management)
  • Aviation association

Social Media Survey of Aviation Professionals - Frequency

Which Social Networks do you use, and how often do you use them? (Personal Use)

Social Media Survey of Aviation Professionals - Personal use

Which Social Networks do you use, and how often do you use them (Marketing Use)

Social Media Survey of Aviation Professionals - Marketing use

There are two ways to use this data-

  • Look for opportunities where there are lots of companies advertising. If they’ve determined that it works for them, it may be a good opportunity to evaluate!
  • Look for opportunities where there are lots of users of a particular social media channel, with few companies that actually use it for advertising. (Lots of buyers + Few sellers = ideal market opportunity!)

Planned Changes in Social Media in the Coming Year

These were responses written in on the survey.  This question was optional.

  •  Increased use of Facebook and Twitter for business
  • Increased activity to send of company information instead of print media
  • Use more images
  • We want to do more with Linked In and will probably explore Google +
  • More Facebook activity with our employees
  • Increased use of Instagram
  • More customized and targeted advertising on social media sites.
  • Find more ways to use social media more effectively.
  • Increase
  • Many, but also see a return to more traditional marketing as it is now different!
  • Increasing
  • Increase with more relevant content
  • It will increase…but it will probably diversify, thus, diluting results…
  • Increased use of Google Plus, Instagram, reduced use of Facebook.
  • Increased use of all channels
  • Increased expectations for providing full-blown customer service via social media channels

You can probably detect a trend here- people use the term “increased” and “more” a LOT. No one in our survey indicated they intended to do LESS social media marketing in the coming year.

Key Takeaways:

  • LinkedIn is the primary social media used most by the most aviation professionals.
  • Aviation professionals are deeply divided about Facebook usage (people love or hate it, with very little middle ground)
  • Google Plus has gained significant usage among aviation professionals.
  • All respondents plan to increase social media usage for the coming year.
  • Pinterest and Instagram usage remains low, but there are small pockets of dedicated usage among specific groups. (Instagram for highly visual aviation products, and Instagram among aviation maintenance professionals, for example.)

Need help developing a social media strategy or seeing how your social media presence stands up to the competition, and seeing what opportunities you might be missing?

Order a Marketing Flight Plan Today!

“Is it worth upgrading an account to LinkedIn Business, Business Plus or Executive?”

Here’s a question we received AFTER our LinkedIn webinar this week- it’s a good one, and I wish we had included in the session!

“Is it worth upgrading an account to LinkedIn Business, Business Plus or Executive?”

But, better late than never,  here’s the answer now.

Although I’m sure the folks that work at LinkedIn would disagree, my opinion is no, it’s not worth upgrading an account to LinkedIn Business or any of the premium options.

Is it worth upgrading an account to LinkedIn Business

Here’s why:

The primary benefit of those paid, premium accounts is that you are able to send “out of network” emails (they call them “InMails”) and ask for introductions.

If there’s someone you want to connect with that you’re not connected to now, you can simply join a group they belong to and begin interacting with them in that way, or find a person that you have in common. Seek out someone from their company at a trade show or other function, and ask for an introduction.

It is more genuine and impressive to invest the time and courage, rather than the money, to connect with the people you want to connect with. And aviation is such a “small world” when it comes down to it that it’s worth the time to build your network “the hard way.”

Agree? Disagree? We’d like to hear what you have to say in the comments below.

Want a DVD of the Webinar, plus the written workbook?

Enroll in the Aviation Marketing Master Class before July 31.

Our “Summer School Special” includes these bonuses:

  • DVD & Workbook of the LinkedIn webinar
  • Ad in the Aviation Services Directory
  • Complete Results of Our Social Media Survey
  • Social Media Cheat Sheet
  • Be Featured in our Referral Group in August

Summer is a great time to get a jump-start on your marketing skills and systems before the big fall conventions!

Click here to select the membership level that’s best for you.

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