March 2013

Quote Post Format

2017-11-08T00:03:07+00:00

Having extended original Wordpress functionality, we have created an all-in-one tool for website management.

Quote Post Format2017-11-08T00:03:07+00:00

February 2013

January 2013

November 2012

February 2012

Sales and Customer Service – Style, Substance, or Both?

2021-05-30T07:28:46+00:00

Sales, marketing and customer service people are trained to respond with a smile and to be pleasant, but not many are comfortable explaining to a customer what's NOT possible, or why what they're asking for may not be the best option for their needs.

Sales and Customer Service – Style, Substance, or Both?2021-05-30T07:28:46+00:00

January 2012

December 2011

“Marketing Done Right?” What’s Wrong with This Picture?

2018-09-05T07:42:14+00:00

A broadcast email is advertising, NOT marketing. Advertising and marketing are NOT synonyms. Advertising is actually a single facet of a marketing program. The difference is not trivial. In fact, I suspect it leads many companies to misuse their budgets, fail to make sales, fail to bring in adequate income, fail to pay their bills, and have to downsize or even close their doors.

“Marketing Done Right?” What’s Wrong with This Picture?2018-09-05T07:42:14+00:00

Sales Shortcuts that Aren’t Shortcuts

2018-09-05T07:42:15+00:00

"I don't have time to complete your questionnaire. Can you just give me a ballpark price on the work I want done right now?" In the past, on occasion, I've been tempted to answer this question to the best of my ability, given the information I had on hand at the time. Each time I succumbed to that temptation, I regretted it.

Sales Shortcuts that Aren’t Shortcuts2018-09-05T07:42:15+00:00

November 2011

Should I be making sales calls?

2018-09-05T07:42:16+00:00

When it's your own business, you don't have the luxury of dislike. ABCI has no sales staff, and any time we spend "selling" is time spent away from serving our current clients. We do make sales calls when necessary. We just keep them to a minimum. Here's how:

Should I be making sales calls?2018-09-05T07:42:16+00:00

Five Myths That Have Exploded in the Last Five Years

2018-09-05T07:42:17+00:00

The world has changed in the last three years. Are you still marketing your products and services the same way? How’s that working for you? Whether we acknowledge it or not, the world has changed more in the last two or three years. Whether or not we like all the changes, the facts and numbers don’t lie.

Five Myths That Have Exploded in the Last Five Years2018-09-05T07:42:17+00:00

October 2011

What Is It Like to Work With ABCI?

2018-09-05T07:42:17+00:00

What are the costs and benefits of working with ABCI? How much work does it take, really? And what measurable results can real customers actually expect? Dave Santo of AeroStar Training Services LLC talks with us about his reservations prior to engaging with ABCI and his experience working with us.

What Is It Like to Work With ABCI?2018-09-05T07:42:17+00:00

Don’t Be Afraid of Ghostwriters

2018-09-05T07:42:17+00:00

We all have our strengths and weaknesses, and one thing I've noticed (and part of the reason that we chose aviation as a specialty) - there are a lot of aviation professionals who dislike or don't have time for writing.

Don’t Be Afraid of Ghostwriters2018-09-05T07:42:17+00:00
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