Interview with Bob Jones of ATP – the Onsite Static Display, the Tweetup, and More
Paula Williams2018-09-05T07:42:17+00:00Bob Jones and I stepped out of the Tweetup for a moment to discuss the show so far.
October 2011
Features vs. Benefits, Las Vegas Style
Paula Williams2018-09-05T07:42:19+00:00Arriving in Las Vegas by car or by plane, (as many of us did last week for the annual NBAA [...]
Fashion Prediction for NBAA11 – QR Codes!
Paula Williams2018-09-05T07:42:19+00:00If we were to make a prediction about what all the "cool kids" (marketers, products and booths) will be wearing at the NBAA Conference this year, it will be that everyone will be using QR Codes! We expect to see them in all shapes and sizes and on all types of marketing materials.
How Many Hooks Do You Have in the Water?
Paula Williams2018-09-05T07:42:19+00:00This story, Marrs says, is a perfect illustration of what's wrong with most businesses, and why they're always under pressure to find the next client, bend over backwards to accept clients or customers that may not be a good fit, or they are forced to reduce prices to keep a customer. They don't have enough "hooks out there!"
September 2011
Making Cash Flow Cycles a Little Less “Exciting!”
Paula Williams2018-09-05T07:42:19+00:00I've had several versions of this same conversation with people when they ask about marketing. "The problem is that when business is good, I have no need for marketing. When business is bad, I have no money for marketing!" "You know what I'm going to say, right?" "Probably that if I was more consistent with marketing I wouldn't have this roller coaster going on with my business."
June 2011
Feel Awkward asking for Referrals?
Paula Williams2018-09-05T07:42:25+00:00Feel Awkward asking for Referrals?
May 2011
Marketing is a test of courage.
Paula Williams2020-05-12T05:45:08+00:00How brave are you? If you have an ownership position in your company or if you FEEL an ownership for [...]
February 2011
Schoolhouse Rock! – Great Video Marketing Example
Paula Williams2018-09-05T07:42:41+00:00John and I were walking last night and talking about the appalling lack of understanding people seem to have about [...]
January 2011
Facebook Tip that Didn’t Make it Into the Class
Paula Williams2018-09-05T07:42:53+00:00Bob Jones of www.AskBob.aero brought up (and answered!) an excellent Facebook question. Unfortunately, I'd already produced the Facebook lesson in [...]
December 2010
Video – Aviation Marketing Master Class Introduction
Paula Williams2020-05-12T05:44:53+00:00If any part of your job is selling aviation products or services, this class is for you. Looking for options [...]
November 2010
Happy Veteran’s Day
Paula Williams2018-09-05T07:42:57+00:00Thanks to those who have served or are serving our country, we are free to speak, write, blog and do business as we please. We we never forget it!
September 2010
Patriot Day
Paula Williams2018-09-05T07:43:07+00:00Our thoughts and prayers are with the families and friends of those affected in the 9-11 attacks, and our hat is off to New York City, which has for the past nine years shown the world a shining example of resilience, compassion and a diversity of people working together to make things better for everyone.
November 2009
Great Veteran’s Day Story – Thanks Susan and “Fuzzy” for inspiring us!
Paula Williams2017-11-08T02:44:18+00:00Yesterday, several trucks pulled up to the Vineland Veterans Home after they visited it a few months ago and replaced ALL of the interior furniture, outside porch furniture, and replaced the home with all of the things that they would NEVER have. In a few weeks they will TOTALLY replace all of the glasses, flatware, plates and pots and pans. It is like an interior EXTREME MAKEOVER, INJURED AND HOMELESS/SICK VETS ADDITION.
October 2009
My First Real Flight In Clouds
Paula Williams2018-09-05T07:43:17+00:00Had an opportunity to fly with IFR CFI Brian Hough at at Horizon Flight Center, Chesapeake Regional Airport. It's pretty amazing to break out of the clouds and be exactly where the instruments say you're supposed to be. I know that's the way it's supposed to work, but it's still pretty amazing the first time you see it.
August 2009
Are You Going to the NBAA Business Aviation Regional Forum – Las Vegas?
Paula Williams2018-09-05T07:43:18+00:00We won't be exhibiting (this time) but John and I will be milling around, looking at the cool [...]
April 2009
Stolen Cessna 172 vs. F16s – Can you believe kids these days?
Paula Williams2018-09-05T07:44:01+00:00Just being in the same air with these guys makes me feel like I'm scuba diving with a bunch of sharks. They look much bigger in the air than they do on the ground.
March 2009
Rapping Flight Attendant
Paula Williams2018-09-05T07:44:02+00:00This was just too good not to share. Don't you just love it when people just take their job and [...]