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X-WR-CALDESC:Events for Aviation Marketing by ABCI
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DTSTART;TZID=UTC:20260331T090000
DTEND;TZID=UTC:20260331T100000
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SUMMARY:Book Club Discussion - Building a Story Brand
DESCRIPTION:We’ll send you the Printable Discussion Guide when you register. \n  \n \n\n\n\nFrom Amazon – \nWhen you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .\n \n\n\nSince the original publication of Building a StoryBrand\, over one million business leaders have discovered Donald Miller’s powerful StoryBrand framework\, and their businesses are growing. Now\, the classic resource for connecting with customers has been fully revised and updated\, making it an even more powerful tool to prepare you to engage customers. \n\n\nIn a world filled with constant\, on-demand distractions\, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear\, distinct message\, customers will not understand what you can do for them and won’t engage. \n\nIn Building a StoryBrand 2.0\, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he’ll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.\n\n\nThe StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers\, giving them the ultimate competitive advantage. Now you can have access to the perfected version\, making it more essential. \n\nWhether you are the marketing director of a multibillion-dollar company\, the owner of a small business\, a politician running for office\, or the lead singer of a rock band\, Building a StoryBrand 2.0 will forever transform the way you talk about who you are\, what you do\, and the unique value you bring to your customers.
URL:https://aviationbusinessconsultants.com/event/book-club-discussion-building-a-story-brand/
CATEGORIES:Book Club Discussions
ATTACH;FMTTYPE=image/png:https://aviationbusinessconsultants.com/wp-content/uploads/2026/01/3-1.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260224T090000
DTEND;TZID=UTC:20260224T100000
DTSTAMP:20260626T103320
CREATED:20260102T223744Z
LAST-MODIFIED:20260102T223744Z
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SUMMARY:Book Club Discussion: Sell Without Selling Out
DESCRIPTION:
URL:https://aviationbusinessconsultants.com/event/book-club-discussion-sell-without-selling-out/
CATEGORIES:Book Club Discussions
ATTACH;FMTTYPE=image/png:https://aviationbusinessconsultants.com/wp-content/uploads/2026/01/2-1.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260127T090000
DTEND;TZID=UTC:20260127T100000
DTSTAMP:20260626T103320
CREATED:20260102T220812Z
LAST-MODIFIED:20260102T222138Z
UID:178739-1769504400-1769508000@aviationbusinessconsultants.com
SUMMARY:Book Club Discussion: Essentialism
DESCRIPTION:In aviation\, focus is not optional. When everything feels important\, clarity becomes the competitive advantage.\n\nEssentialism challenges the assumption that success comes from doing more. Instead\, it introduces a disciplined approach to identifying what truly matters and eliminating everything else. For leaders\, teams\, and professionals in aviation\, this mindset can improve decision-making\, reduce burnout\, and strengthen execution.\n\nThis book is not about time management tricks. It is about choosing the right priorities and protecting them so your energy is spent where it makes the greatest impact. \n\n💡 What You’ll Learn:\n☑️ How to distinguish what is essential from what is merely urgent\n☑️ Ways to reduce overload and regain control of your time and attention\n☑️ How selective focus improves performance and accountability\n☑️ Practical principles for doing less but achieving better outcomes\n☑️ How to apply Essentialist thinking to leadership and daily work\nIf you feel busy but not productive\, or stretched thin across competing demands\, this discussion will help you refocus on what truly moves your aviation business and career forward.
URL:https://aviationbusinessconsultants.com/event/book-club-discussion-essentialism/
CATEGORIES:Book Club Discussions
ATTACH;FMTTYPE=image/png:https://aviationbusinessconsultants.com/wp-content/uploads/2026/01/1-1.png
ORGANIZER;CN="Paula Williams":MAILTO:paula at abci.flywheelstaging.com
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