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X-WR-CALNAME:Aviation Marketing by ABCI
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X-WR-CALDESC:Events for Aviation Marketing by ABCI
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DTSTART;TZID=America/Denver:20260409T090000
DTEND;TZID=America/Denver:20260409T100000
DTSTAMP:20260627T151018
CREATED:20260311T225750Z
LAST-MODIFIED:20260311T230353Z
UID:352925-1775725200-1775728800@aviationbusinessconsultants.com
SUMMARY:Resales\, Recaptures & Referrals Workshop
DESCRIPTION:How to Generate More Revenue From the Relationships You Already Have\nMost aviation companies put too much pressure on new lead generation. \nThat is a mistake. \nSome of the best revenue opportunities are already sitting much closer to home: past customers\, dormant prospects\, current clients\, and people who already know and trust your business. The problem is not a lack of opportunity. The problem is that most companies have no system for turning those existing relationships into repeat business\, reactivated deals\, and referrals. \nThis workshop is designed to fix that. \nIn this practical session\, we will show you how to identify overlooked revenue opportunities\, build smarter follow-up strategies\, and create a more intentional path to growth without relying entirely on cold outreach or constant prospecting. \n \n  \n \nCan’t make it? No problem – we’ll send you the recording and this printable workbook. \nWhat You’ll Learn\nIn this workshop\, we’ll cover how to: \n\nidentify resale opportunities within your existing customer base\nrecapture prospects and former clients who did not buy\, went quiet\, or drifted away\ncreate referral strategies that feel natural instead of awkward\nclarify the reasons people should talk about your business and recommend you\nbuild a more stable growth system using relationships you already have\n\nWho This Is For\nThis workshop is a strong fit for: \n\naviation service providers\nMROs\ncharter operators\nbrokers\nconsultants\naviation software companies\naviation businesses with long sales cycles or relationship-driven sales\n\nIf your company has existing customers\, old leads\, past proposals\, or referral potential that is not being fully developed\, this session will be useful. \nWhy This Matters\nToo many companies assume growth always has to start with finding strangers. \nIn reality\, some of the fastest and most cost-effective wins come from people who already know your name. \nA better resale strategy can increase customer lifetime value. \nA better recapture strategy can reopen missed opportunities. \nA better referral strategy can bring in stronger\, more relevant prospects. \nThis workshop will help you stop leaving that revenue on the table. \nWhat You’ll Walk Away With\nBy the end of this session\, you should leave with: \n\na clearer view of your easiest recurring or repeat-purchase opportunities\nideas for a targeted recapture campaign\na stronger understanding of when and how to ask for referrals\npractical next steps you can apply to your own business immediately\n\nOptional FAQ Section\nIs this only for current ABCI clients?\nNo. This event is open to nonclients as well. \nIs this beginner-level or advanced?\nIt is practical and strategic. If you already have customers\, prospects\, and referral relationships\, the material will be relevant whether your marketing is basic or mature. \nWill this be specific to aviation businesses?\nYes. The examples\, discussion\, and strategy are intended for aviation companies and aviation-adjacent businesses. \nDoes this focus on lead generation?\nNot primarily. This workshop focuses on overlooked growth opportunities inside your existing network\, customer base\, and past pipeline.
URL:https://aviationbusinessconsultants.com/event/resales-recaptures-referrals-workshop/
LOCATION:Zoom
CATEGORIES:Free Webinars
ATTACH;FMTTYPE=image/png:https://aviationbusinessconsultants.com/wp-content/uploads/2026/03/2026-ABCI-Events5.png
ORGANIZER;CN="Paula Williams":MAILTO:paula at abci.flywheelstaging.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260331T090000
DTEND;TZID=UTC:20260331T100000
DTSTAMP:20260627T151018
CREATED:20260102T224739Z
LAST-MODIFIED:20260309T195032Z
UID:178864-1774947600-1774951200@aviationbusinessconsultants.com
SUMMARY:Book Club Discussion - Building a Story Brand
DESCRIPTION:We’ll send you the Printable Discussion Guide when you register. \n  \n \n\n\n\nFrom Amazon – \nWhen you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .\n \n\n\nSince the original publication of Building a StoryBrand\, over one million business leaders have discovered Donald Miller’s powerful StoryBrand framework\, and their businesses are growing. Now\, the classic resource for connecting with customers has been fully revised and updated\, making it an even more powerful tool to prepare you to engage customers. \n\n\nIn a world filled with constant\, on-demand distractions\, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear\, distinct message\, customers will not understand what you can do for them and won’t engage. \n\nIn Building a StoryBrand 2.0\, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he’ll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.\n\n\nThe StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers\, giving them the ultimate competitive advantage. Now you can have access to the perfected version\, making it more essential. \n\nWhether you are the marketing director of a multibillion-dollar company\, the owner of a small business\, a politician running for office\, or the lead singer of a rock band\, Building a StoryBrand 2.0 will forever transform the way you talk about who you are\, what you do\, and the unique value you bring to your customers.
URL:https://aviationbusinessconsultants.com/event/book-club-discussion-building-a-story-brand/
CATEGORIES:Book Club Discussions
ATTACH;FMTTYPE=image/png:https://aviationbusinessconsultants.com/wp-content/uploads/2026/01/3-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260312T090000
DTEND;TZID=UTC:20260312T100000
DTSTAMP:20260627T151018
CREATED:20260102T224057Z
LAST-MODIFIED:20260309T200424Z
UID:178852-1773306000-1773309600@aviationbusinessconsultants.com
SUMMARY:Live Workshop: Fix Your Funnel
DESCRIPTION:Your prospects are not all saying no. Most are saying not yet.\nThe problem is that many companies do not have a system for what happens next. \nIf your funnel feels inconsistent\, if leads go quiet\, or if follow-up tends to swing between awkward repetition and total silence\, this workshop is for you. ABCI’s Fix Your Funnel workshop is designed to help you identify where prospects stall\, understand why that happens\, and build a practical holding pattern that keeps qualified buyers moving without relying on pushy “closing techniques.” \n \nSign up free. We’ll send you the Printable Workbook and save your seat!  \nCan’t make it?\nNo problem.- we’ll send you the recording after the show.  \n \nWhat This Workshop is About\nMost companies think they have a lead generation problem when they actually have a funnel problem. In ABCI’s framework\, the weakest point is usually the holding pattern: the stretch between initial approach and sale where prospects are still qualified\, but not ready to act immediately. The workbook explains that many businesses skip too quickly from prospecting to sales\, even though most qualified buyers need more time\, more trust\, more clarity\, or a better reason to move now.     \nIn this free workshop\, you will learn how to diagnose the weak points in your funnel and create a more deliberate follow-up system using content\, timing\, proof\, and consistent next steps. The goal is not to pressure people into buying. The goal is to keep good prospects engaged until the timing is right and the value is clear.     \nWhat you will learn\nDuring the workshop\, we will cover: \n\nthe most common funnel problems\nwhy a holding pattern matters\nwhat qualified prospects usually need before they are ready to buy\nwhy traditional closing techniques often fail in B2B sales\nhow to create real urgency without manipulation\nwhat kinds of content belong in a holding pattern\nwhich delivery methods to use\nhow to measure effectiveness\nhow to improve or replace weak waypoints in your funnel\nhow to automate or delegate your holding pattern over time  \n\nWhy prospects stall\nQualified prospects do not always buy immediately\, even when there is real need and real fit. According to the workshop material\, common reasons include lack of trust\, complexity\, competing alternatives\, scheduling problems\, approval processes\, unclear ROI\, cash flow issues\, and more urgent priorities. That is normal. The mistake is assuming silence means disinterest\, or trying to force a decision with outdated sales tactics that were built for showroom or retail settings\, not complex B2B buying environments.     \nWhat makes this workshop useful\nThis is not a vague motivational session. It is a working session built around practical funnel repair. \nYou will leave with a clearer understanding of: \n\nwhere your prospects are dropping out\nwhat message or step is causing friction\nwhat kind of follow-up adds value instead of annoyance\nhow to create a sustainable cadence after a prospect says “not yet”\nwhich KPIs actually matter for each waypoint in your funnel  \n\nThe workbook’s “Next Steps” section lays out a concrete process: choose one urgency message\, select three evergreen topics\, pick a few delivery methods you can sustain\, build a cadence\, create reusable assets\, define KPIs\, and fix the weakest waypoint first.   \nWho should attend\nThis workshop is a strong fit for: \n\nfounders and owners\nsales leaders\nmarketing leaders\nservice businesses with long sales cycles\nB2B companies that rely on trust\, timing\, and education before a sale\nteams that are getting inquiries but not enough movement toward real conversations or closed business\n\nWhat to expect\nYou can expect a practical\, candid workshop focused on how real funnels break down and what to do about it. ABCI’s approach emphasizes consistent\, useful follow-up across channels like email\, LinkedIn\, phone\, webinars\, and direct mail\, rather than random outreach or repeated “just checking in” messages. The workbook specifically recommends using fresh information\, proof assets\, tools\, and direct touches in a repeatable cadence.     \nFree registration\nThere is no cost to attend. \nSign up free for the printable workbook\, to reserve your spot and receive the recording afterward – learn how to fix the leaks in your funnel\, strengthen your follow-up\, and build a holding pattern that keeps qualified prospects moving.
URL:https://aviationbusinessconsultants.com/event/live-workshop-fix-your-funnel/
CATEGORIES:Live Workshops
ATTACH;FMTTYPE=image/png:https://aviationbusinessconsultants.com/wp-content/uploads/2026/01/3.png
ORGANIZER;CN="Paula Williams":MAILTO:paula at abci.flywheelstaging.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260224T090000
DTEND;TZID=UTC:20260224T100000
DTSTAMP:20260627T151018
CREATED:20260102T223744Z
LAST-MODIFIED:20260102T223744Z
UID:178835-1771923600-1771927200@aviationbusinessconsultants.com
SUMMARY:Book Club Discussion: Sell Without Selling Out
DESCRIPTION:
URL:https://aviationbusinessconsultants.com/event/book-club-discussion-sell-without-selling-out/
CATEGORIES:Book Club Discussions
ATTACH;FMTTYPE=image/png:https://aviationbusinessconsultants.com/wp-content/uploads/2026/01/2-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260212T090000
DTEND;TZID=UTC:20260212T100000
DTSTAMP:20260627T151018
CREATED:20260102T222923Z
LAST-MODIFIED:20260102T223017Z
UID:178790-1770886800-1770890400@aviationbusinessconsultants.com
SUMMARY:Live Workshop - Prospecting
DESCRIPTION:
URL:https://aviationbusinessconsultants.com/event/live-workshop-prospecting/
CATEGORIES:Live Workshops
ATTACH;FMTTYPE=image/png:https://aviationbusinessconsultants.com/wp-content/uploads/2026/01/2.png
ORGANIZER;CN="Paula Williams":MAILTO:paula at abci.flywheelstaging.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260127T090000
DTEND;TZID=UTC:20260127T100000
DTSTAMP:20260627T151018
CREATED:20260102T220812Z
LAST-MODIFIED:20260102T222138Z
UID:178739-1769504400-1769508000@aviationbusinessconsultants.com
SUMMARY:Book Club Discussion: Essentialism
DESCRIPTION:In aviation\, focus is not optional. When everything feels important\, clarity becomes the competitive advantage.\n\nEssentialism challenges the assumption that success comes from doing more. Instead\, it introduces a disciplined approach to identifying what truly matters and eliminating everything else. For leaders\, teams\, and professionals in aviation\, this mindset can improve decision-making\, reduce burnout\, and strengthen execution.\n\nThis book is not about time management tricks. It is about choosing the right priorities and protecting them so your energy is spent where it makes the greatest impact. \n\n💡 What You’ll Learn:\n☑️ How to distinguish what is essential from what is merely urgent\n☑️ Ways to reduce overload and regain control of your time and attention\n☑️ How selective focus improves performance and accountability\n☑️ Practical principles for doing less but achieving better outcomes\n☑️ How to apply Essentialist thinking to leadership and daily work\nIf you feel busy but not productive\, or stretched thin across competing demands\, this discussion will help you refocus on what truly moves your aviation business and career forward.
URL:https://aviationbusinessconsultants.com/event/book-club-discussion-essentialism/
CATEGORIES:Book Club Discussions
ATTACH;FMTTYPE=image/png:https://aviationbusinessconsultants.com/wp-content/uploads/2026/01/1-1.png
ORGANIZER;CN="Paula Williams":MAILTO:paula at abci.flywheelstaging.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20260108T090000
DTEND;TZID=America/Denver:20260108T100000
DTSTAMP:20260627T151018
CREATED:20260102T215112Z
LAST-MODIFIED:20260102T221624Z
UID:178712-1767862800-1767866400@aviationbusinessconsultants.com
SUMMARY:Live Workshop: 2025 in Review\, 2026 in Focus
DESCRIPTION:As 2025 comes to a close\, aviation businesses face an important question. What worked\, what did not\, and what needs to change for 2026? \n\n\n\n\n\n\n\n\nThis one-hour workshop will help you step back\, assess the past year\, and refocus your strategy for the year ahead. We will look at key trends\, lessons learned\, and practical priorities to help aviation leaders plan with clarity and confidence. \n💡 You’ll Learn How to:\n☑️ Review 2025 performance with a strategic lens\n☑️ Identify trends that will shape aviation marketing and business in 2026\n☑️ Set clear priorities and goals for the coming year\n☑️ Align teams\, budgets\, and messaging for stronger results \nYou will leave with a clearer understanding of where you are\, where you are going\, and what to focus on next.
URL:https://aviationbusinessconsultants.com/event/live-workshop-2025-in-review-2026-in-focus/
CATEGORIES:Live Workshops
ATTACH;FMTTYPE=image/png:https://aviationbusinessconsultants.com/wp-content/uploads/2026/01/2026-ABCI-Events1.png
ORGANIZER;CN="Paula Williams":MAILTO:paula at abci.flywheelstaging.com
END:VEVENT
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