Trade Show Planning Checklist
If there’s one thing we’ve learned in the years we’ve been creating marketing campaigns for aviation companies, it’s this:
It’s never too early to start planning your next aviation trade show appearance!
Trade shows are more expensive and more sophisticated than they used to be. For that reason, getting a good return on your investment of attending (or exhibiting) at a show is also more difficult than it used to be!
Simply “being there” and sitting in a booth at a trade show is no longer enough.
It takes a lot of behind the scenes work – planning, preparation, and follow up – to get the attention of the right prospective customers, represent your company professionally, build relationships, and create the foundation for future sales.
We’re offering a brief preview of what we do for our clients, download our updated Aviation Trade Show Checklist.
- How to plan a powerful, attractive presentation
- What to do the day after the Trade Show
- What to do 30 and 180 days after
- Sample Follow Up Timelines for Sales
- A comparison of marketing tools for your follow up program
Let us know where to send your Checklist!
Paula Williams is a marketing specialist extraordinaire for the aviation industry. Shes an expert at marketing, and creating automated marketing funnels, online and email marketing, and so much more. Today’s marketers have so much clutter to fight, but Paula has done a great job of honing i specifically for the aviation industry. If you’re in that industry, you owe it to yourself to use her services. I highly recommend her as an aviation marketer.
Having Paula Williams and TurboMarketing as our Marketing partner has proven to be the single most powerful strategic partnership that AeroStar Training Services could have entered into. Paula’s marketing skills and strategies have yielded tremendous returns for the AeroStar brand in teh A320 and B-737 NG type rating training market. I would highly recommend Paula Williams and TurboMarketing to take your aviation company to the a higher flight level!
It was a pleasure working with Paula, she is a seasoned marketer as well as an aviation professional who provides excellent, responsive and valuable service, and she is very easy to work with.
The thing that impressed me most about ABCI is that they took the time to diagnose and really listen to our needs and figure out what we needed before recommending a solution.
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I hired Paula as a business consultant for my aviation photography. SHe has a wealth of knowledge that I feel is unmatched in her field. I have seen my businesss grow into something that my thoughts couldn’t even concieve a year ago. The credibility that her work has given my business is wonderful and I couldn’t be happier.
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Paula is an incisive speaker who demonstrates proficient knowledge in both aviation business and electronic marketing. She is engaging, articulate, and most importantly, she is genuine. I look forward to working with Paula in the future and continuing to learn from her how to best utilize the time and effort I put into my social media initiatives.
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The Marketing Master Class is worth every penny.
I’ve done a lot of these programs, this one is the best.
Before we started with ABCI, we were limited to word of mouth and that worked because VIP aviation is a very small industry. But I knew we needed something more, and I was very happy with the ideas they developed.
It’s good information and it’s easy to see if this is a topic I need to forward to my team.
We’ve gotten a lot more fans and followers since we started using the Hash Tag Guide from ABCI
I like the interaction. You’ve got people that are experts in certain aspects of aviation. You can utilize those expert opinions to gain ore information, to gain expertise and advice on what you should do net. And that’s what i like most about the class.
So you could be prospecting or working with sales leads, whatever it is, there’s always great feedback. It’s really a great resource for finding things out.
It’s great to see what others are doing, what they’re trying. It’s nice to be in an environment where you can not only share success stories but you can get feedback on why something didn’t work so well. Then you talk to somebeody and they they say ‘why don’t you pivot this way’ or’ why don’t you try this, or do it this way?’ ‘Why didn’t you use this creative istead of this? ‘