Marketing Automation Playbook
Marketing automation gives you the power to generate more leads, drive more sales, and optimize your spend.
It helps you target your customers with personalized communication based on their interests – so they receive the messages they actually want, not the messages you think they want.
Marketing automation platforms make one-to-one conversations with large customer bases possible, so you can convert a bunch of spectators into a stadium full of loyal fans who will keep coming back for every game.
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With marketing automation, you can:
- Track leads and engage them at critical points in the buyer’s journey.
- Nurture leads with hyper-personalized email and web content.
- Build powerful landing pages that transform visitors to leads.
- Connect to hundreds of third-party platforms or build new integrations.
- Turn social media interactions into conversations that generate sales.
• Collect real-time analytics to capture and prove end-to-end ROI.
• And much more…
Marketing automation takes the guesswork out of identifying which initiatives are generating leads and sales. Once implemented, it can provide results and actionable insights within a matter of days.
Paula Williams is a marketing specialist extraordinaire for the aviation industry. Shes an expert at marketing, and creating automated marketing funnels, online and email marketing, and so much more. Today’s marketers have so much clutter to fight, but Paula has done a great job of honing i specifically for the aviation industry. If you’re in that industry, you owe it to yourself to use her services. I highly recommend her as an aviation marketer.
Having Paula Williams and TurboMarketing as our Marketing partner has proven to be the single most powerful strategic partnership that AeroStar Training Services could have entered into. Paula’s marketing skills and strategies have yielded tremendous returns for the AeroStar brand in teh A320 and B-737 NG type rating training market. I would highly recommend Paula Williams and TurboMarketing to take your aviation company to the a higher flight level!
It was a pleasure working with Paula, she is a seasoned marketer as well as an aviation professional who provides excellent, responsive and valuable service, and she is very easy to work with.
The thing that impressed me most about ABCI is that they took the time to diagnose and really listen to our needs and figure out what we needed before recommending a solution.
Paula is very knowledgeable and willing to go the extra mile to ensure her clients achieve their online marketing.
I hired Paula as a business consultant for my aviation photography. SHe has a wealth of knowledge that I feel is unmatched in her field. I have seen my businesss grow into something that my thoughts couldn’t even concieve a year ago. The credibility that her work has given my business is wonderful and I couldn’t be happier.
I am truly grateful for everything she has done for my business and her continuous hard work.
Paula is an incisive speaker who demonstrates proficient knowledge in both aviation business and electronic marketing. She is engaging, articulate, and most importantly, she is genuine. I look forward to working with Paula in the future and continuing to learn from her how to best utilize the time and effort I put into my social media initiatives.
Paula is an effective and organized consultant. Her success is due to her impeccable communication and organization skills. I very much look forward to working with her again.
The Marketing Master Class is worth every penny.
I’ve done a lot of these programs, this one is the best.
Before we started with ABCI, we were limited to word of mouth and that worked because VIP aviation is a very small industry. But I knew we needed something more, and I was very happy with the ideas they developed.
It’s good information and it’s easy to see if this is a topic I need to forward to my team.
We’ve gotten a lot more fans and followers since we started using the Hash Tag Guide from ABCI
I like the interaction. You’ve got people that are experts in certain aspects of aviation. You can utilize those expert opinions to gain ore information, to gain expertise and advice on what you should do net. And that’s what i like most about the class.
So you could be prospecting or working with sales leads, whatever it is, there’s always great feedback. It’s really a great resource for finding things out.
It’s great to see what others are doing, what they’re trying. It’s nice to be in an environment where you can not only share success stories but you can get feedback on why something didn’t work so well. Then you talk to somebeody and they they say ‘why don’t you pivot this way’ or’ why don’t you try this, or do it this way?’ ‘Why didn’t you use this creative istead of this? ‘