Aviation marketing prospecting postcards are a fantastic tool to find new customers! Aviation decision-makers can be old-school. Things they see on the Internet seem to naturally have less credibility than things they get in the “real” mail. And postcards make a great first impression when you’re prospecting for new business!
The 2015 DMA Response Rate Report shows that direct mail has a response rate of 3.7% with a house list and 1% with a prospect list. On average, email response rates sit at just 0.1% for both house and prospect lists. Not only is the response rate higher than email, it’s faster too. The CMO Council reports that 79% of people act on direct mail immediately versus just 45% with email.
Postcards are incredibly effective direct mail because-
- They don’t need to be opened to capture attention.
- They can be visually appealing – some get hung on bulletin boards
- They are simple for busy people to respond to.
- They are the least expensive direct mail method, without sacrificing all the credibility advantages.
But, it can be a lot of work to come up with a great list, offer and presentation. And it’s a hassle to get them printed and sent. So why not have it done for you by experts?
Here’s What You Get:
A consultation about the List, Offer, and Presentation required to get the results you want.
A visually arresting design, using stock photography (or your own photography) and professional graphic design.
Compelling sales copy written by aviation-industry copywriters.
List rental based on your ideal customer profile (FAA certifications or ratings; aircraft make, model or age; demographic factors, geography, income, etc.
Full-Color front and back side.
115 lb Premium Glossy cover stock.
First Class Postage. (We’ve found that postcard with real stamps perform better!)
Press-checked, addressed, hand-stamped and sent from our office.
1000 Postcards. (Need more? Let us write you a quote!)
- Custom photography and other services available for an additional fee.
Paula Williams is a marketing specialist extraordinaire for the aviation industry. Shes an expert at marketing, and creating automated marketing funnels, online and email marketing, and so much more. Today’s marketers have so much clutter to fight, but Paula has done a great job of honing i specifically for the aviation industry. If you’re in that industry, you owe it to yourself to use her services. I highly recommend her as an aviation marketer.
Having Paula Williams and TurboMarketing as our Marketing partner has proven to be the single most powerful strategic partnership that AeroStar Training Services could have entered into. Paula’s marketing skills and strategies have yielded tremendous returns for the AeroStar brand in teh A320 and B-737 NG type rating training market. I would highly recommend Paula Williams and TurboMarketing to take your aviation company to the a higher flight level!
It was a pleasure working with Paula, she is a seasoned marketer as well as an aviation professional who provides excellent, responsive and valuable service, and she is very easy to work with.
The thing that impressed me most about ABCI is that they took the time to diagnose and really listen to our needs and figure out what we needed before recommending a solution.
Paula is very knowledgeable and willing to go the extra mile to ensure her clients achieve their online marketing.
I hired Paula as a business consultant for my aviation photography. SHe has a wealth of knowledge that I feel is unmatched in her field. I have seen my businesss grow into something that my thoughts couldn’t even concieve a year ago. The credibility that her work has given my business is wonderful and I couldn’t be happier.
I am truly grateful for everything she has done for my business and her continuous hard work.
Paula is an incisive speaker who demonstrates proficient knowledge in both aviation business and electronic marketing. She is engaging, articulate, and most importantly, she is genuine. I look forward to working with Paula in the future and continuing to learn from her how to best utilize the time and effort I put into my social media initiatives.
Paula is an effective and organized consultant. Her success is due to her impeccable communication and organization skills. I very much look forward to working with her again.
The Marketing Master Class is worth every penny.
I’ve done a lot of these programs, this one is the best.
Before we started with ABCI, we were limited to word of mouth and that worked because VIP aviation is a very small industry. But I knew we needed something more, and I was very happy with the ideas they developed.
It’s good information and it’s easy to see if this is a topic I need to forward to my team.
We’ve gotten a lot more fans and followers since we started using the Hash Tag Guide from ABCI
I like the interaction. You’ve got people that are experts in certain aspects of aviation. You can utilize those expert opinions to gain ore information, to gain expertise and advice on what you should do net. And that’s what i like most about the class.
So you could be prospecting or working with sales leads, whatever it is, there’s always great feedback. It’s really a great resource for finding things out.
It’s great to see what others are doing, what they’re trying. It’s nice to be in an environment where you can not only share success stories but you can get feedback on why something didn’t work so well. Then you talk to somebeody and they they say ‘why don’t you pivot this way’ or’ why don’t you try this, or do it this way?’ ‘Why didn’t you use this creative istead of this? ‘