Aviation marketing prospecting postcards are a fantastic tool to find new customers! Aviation decision-makers can be old-school. Things they see on the Internet seem to naturally have less credibility than things they get in the “real” mail.
And postcards make a great first impression when you’re prospecting for new business!
The 2015 DMA Response Rate Report shows that direct mail has a response rate of 3.7% with a house list and 1% with a prospect list. On average, email response rates sit at just 0.1% for both house and prospect lists. Not only is the response rate higher than email, it’s faster too. The CMO Council reports that 79% of people act on direct mail immediately versus just 45% with email.
Postcards are incredibly effective direct mail because-
- They don’t need to be opened to capture attention.
- They can be visually appealing – some get hung on bulletin boards
- They are simple for busy people to respond to.
- They are the least expensive direct mail method, without sacrificing all the credibility advantages.
But, it can be a lot of work to come up with a great list, offer and presentation.
And it’s a hassle to get them printed and sent.
So why not have it done for you by experts?