The Marketing Lab – The Best Aviation Marketing Course & Networking Group

The Tools, Skills & Networking that Aviation Industry Professionals Need to Succeed.

The Best Investment for Aviation Sales and Marketing Professionals, Teams, and Small to Medium-Sized Companies.

This program includes all the tools, training, networking opportunities and CONFIDENCE you need to sell more of your products and services!

If you’re responsible for making sales in your company, I don’t have to tell you how many people depend on you for their income, livelihood and success.

In the aviation industry in particular, sales and marketing tasks often fall to the founder, CEO, pilots, engineers, product developers and others who never had any intention of being “in sales,” and quickly find out that no matter how great their product, service, or brand might be, despite what your current satisfied customers might tell you, nothing “sells itself.”

Aviation Marketing Lab - Aviation Marketing Course

Concierge Service

The most brilliant marketing campaigns and the most talented salespeople are only as good as the work that actually gets done!

Our concierge service is a flexible way that we can provide help with the heavy lifting and attention to detail you require to really shine!

Sales and marketing opportunities are perishable. “The difference between salad and garbage is about half a day,” said one of our Mastermind Group members. “The difference between sales leads and garbage is about the same.”

Our Sales and Marketing Concierge Service is a flexible program of aviation sales and marketing experts that work on YOUR priorities to provide just the help your team needs to make those expensive analytics, CRM and email systems work together and earn their keep!

Gold Level Concierge

3 hours/month + bonuses


Platinum Level Concierge

6 hours/month + bonuses


Titanium Level Concierge

12 hours/month + bonuses


Individual Services –

Designed for Aviation Professionals, Solopreneurs, Consultants and Salespeople to Provide Individual Support!

Options! VIP Lite
Focus Marketing & Sales Sales
Office Hours Monthly Quarterly
VIP Lounge (Facebook Group) Yes Yes
Project Management Software (BaseCamp) Yes Yes
Web Visitor ID (LeadFeeder) Yes No
Web Site Intelligence (SEMRush) Yes No
Industry Intelligence (JetNet) Yes No
Design Studio (Canva) Yes No
Hall of Fame Yes Yes
Aviation Wall Calendar Yes Yes
Book Club Yes Yes
Investment $279 $179




  • Month to month aviation marketing course, networking group and toolstack membership with no long-term commitment.
  • We do ask for a six month “handshake” commitment, because we want to ensure members are serious and reduce churn in the group.
  • That said, your satisfaction is ABSOLUTELY guaranteed.

The Marketing Lab Includes

Aviation marketing course - Office hours One hour per month of custom consulting about YOUR sales and marketing goals & objectives!  Requests we’ve had for office hours:

  • Refine my Sales Presentation
  • Solve a Search Engine Optimization Puzzle
  • Improve Website Performance
  • Improve my LinkedIn profile
  • Set Up Sales Accountability Goals
  • Help Sort Out Brand Confusion (Product vs. Company Branding)
  • Counter a nasty move by a competitor.
basecamp project management We use Basecamp Project Management software and Project Management Institute (PMI) principles to help you stay organized and meet your goals! $99/value
semrush search engine optimization SEMRush reports provide each of our clients  the usable information to gauge the traffic that your web site is receiving, and which keywords visitors used to get there. $99/value
Jetnet aviation marketing data JetNet Evolution Marketplace is our tool of choice to help our members navigate aviation markets, build appropriate campaigns, determine the size of their lists, and make great marketing decisions. $299/value
Canva - graphic design software for our aviation marketing course We include Canva Pro memberships for our members, and share templates and ideas for graphic design. $29/value
leadfeeder- anonymous lead tracking for aviation marketing course Leadfeeder helps our members identify anonymous visitors to their web site, and to determine appropriate leads to pursue in their sales and marketing projects. $49/value
An important element of our aviation marketing course is the VIP Lounge – this is a private Facebook group where our members can interact, share ideas, give (or ask for) feedback and advice, and share victories and results! $197/value
We provide one popular sales, marketing or business book per month and share insights on how important concepts work  (or don’t work!) in the aviation industry and share how certain ideas can be adapted and/or applied. $39/value
Social Media for Aviation Professionals Book – Addressing key questions and strategies for using social media for marketing, customer service, and other key tasks. $12.99/value
Aviation Sales & Marketing Wall Calendar – includes aviation trade shows and events, birthdays of our members, events, and goals for each month. $27.99/value
The Insider Circle - Breakfast at NBAA! NBAA Networking Kickoff Breakfast – Meet and mingle with other Insiders in “real life” to kick off the NBAA annual convention among friends! $147/value
Aviation Sales Basics Certification Course – 11 modules specifically for sales professionals in the aviation industry, taking into account unique factors like long sales cycles, unique vocabulary, and some of the demographic quirks of industry key customers. $499/value

Why Do You Need the Aviation Marketing Lab?

Because the reason for most business failures in the aviation industry is because the people involved focused most of their effort on developing their product or service, and

vastly underestimated the difficulty

of marketing, and making sales.

Whenever you make a sale, you’re fighting inertia.

Think about it – you’re asking VERY busy people to stop what they’re doing and pay attention to you.   Then you’re asking them to understand your logic and reasoning about what might be a very large, complex or technical product or service.  They need to decide that your product is superior, learn enough about it to convince their colleagues or superiors why this is so. And then they need to put their reputation on the line, and lay out what might be a very substantial sum of money and significant amount of time.

You can see that this is a long chain of events.  Airplanes spend a LOT more fuel to get off the ground than it takes for them to cruise at altitude.

This is because the aircraft on takeoff is fighting inertia. The aircraft at cruising altitude is not.

When you ask someone to buy from you, rather than your competitor, you’re also fighting inertia. It takes a lot more attention, energy, logic and persuasion to make this happen than  most people realize!

However justified the arguments that your product or service is superior to what they’re doing now, make no mistake about it – this is a daunting task!

The good news is, you don’t have to do this daunting task alone!

Great pilots have recurrent training. Great athletes have great coaches. All high performing professionals have continuous education, support teams, networking groups and mastermind groups. So, it makes sense to invest in an aviation marketing course, since it is so important to the health of your business and  it is such an increasingly competitive marketplace!

And we have the smartest minds in aviation sales and marketing.  We think you should join us!

Of course, the Marketing Lab isn’t for everyone.

  • If $279 a month would take food off your family’s table or put you out of business, we certainly understand where you’re coming from and wish you the best.
  • You’re so busy that you’re not able to squeeze out an extra minute to read, discuss, and implement current, relevant ideas and techniques, then don’t bother with this.
  • If you’re not willing or able to schedule one hour a month to work on your sales and marketing objectives, then this isn’t for you.

If any of these reasons apply to you, then stop reading here because we don’t want to waste your time or ours. But if you’re still curious, we invite you to try the Marketing Lab.

Questions and Answers About the Marketing Lab

How much time does this aviation marketing course take?

The program is designed to be flexible to meet the needs of our diverse clients. Since sales and marketing is so important to your business, we recommend spending three hours per week:

  • Marketing Mondays, for sales meetings, planning, developing materials, etc.
  • Webinar Wednesdays, to acquire and practice new skills
  • Follow Fridays, to follow up with your Top Ten most wanted future customers, other contacts, and class members.

But because all of our clients are in the schedule-shredding aviation industry, we understand that there are weeks (or even months!) where you participation will vary. We carefully curate topics an methods so that we don’t just overload you with information that may not be relevant.

We provide recordings and documents that you can review at your leisure because we understand how busy you are.

Is this aviation marketing course for CEOs?

Yes, we have several CEOs and founders in the program. Because smart CEOs and founders (most famously like Steve Jobs realized)  that marketing is the most important role they can manage to improve the health of their company and brand and increase your market share. So in the most successful companies, we find that CEOs and founders take an active, hands-on role in marketing.

Is this for course for salespeople?

Absolutely! Some of the salespeople in the program use their Office Hours to perfect their sales presentations, address customer objections, and refine their sales processes with our help.

Is this course for marketing directors?

Marketing directors enjoy the hands-on and detailed nature of many of our tip sheets and workbooks, as well as specific assistance with marketing campaigns, which they share with their teams.

Should my whole team join?

Many aviation businesses benefit from having their sales and marketing teams “on the same page” using our topics and materials for their own initiatives. If you have three or more people from your company who would like to join, ask us about volume discounts!

How long do I have to stay?

There is no long-term commitment. Most of our members stay for years, but you can cancel your membership at any time. We ask for a 30-day notice if you intend to discontinue your membership so that we can gracefully wrap up any materials and projects.

When should I join?

Since we cover separate topics every month, any month is a good time to join.  But remember – the sooner you join, the sooner you’ll see results!