Thinking About Hiring Sales and Marketing Personnel? Read this first:
Paula Williams2021-02-05T19:57:58+00:00Hiring sales and marketing personnel is an option you may be considering. You may have been reading our articles for [...]
July 2013
Pricing Strategy – Is Your Price Right?
Paula Williams2018-09-05T07:41:25+00:00Even the most confident and self-assured salesperson can have a moment of doubt about pricing strategy when a customer displays obvious sticker shock in a sales presentation.
Avoiding Bad Publicity Slip-Ups
Paula Williams2018-09-05T07:41:25+00:00Bad publicity is just that - bad. In a painfully embarrassing slip up this week, Bay Area news station KTVU, [...]
The Best Way to Get Great Blog Article Ideas – Have Lots of Bad Ones!
Paula Williams2018-09-05T07:41:25+00:00Great marketing starts with great ideas - and ideas don't come out of the blue. You have to plan [...]
Marketing Automation – The Bad & The Good
Paula Williams2018-09-05T07:41:26+00:00Marketing automation applied intelligently can actually make you more considerate. A well-designed campaign should give you, the sales or marketing executive, enough information to treat your customers and prospective customers better. It should tell you Who is reading your emails and who is not. Who has downloaded the file you provided or who may be having technical issues. Who apparently has questions and may be in need of more information. Which of your prospecting sources is generating more leads.
June 2013
Budgeting and Return on Investment for Marketing Expenses
Paula Williams2018-09-05T07:41:26+00:00"Why do we lose money on advertising? Why don't I see a return on investment for marketing?" An aviation company [...]
Excluding Customers You Don’t Want
Paula Williams2018-09-05T07:41:26+00:00On this blog, we spend most of our time talking about how to find and attract customers. This week, we’re [...]
Will an email campaign actually work in the aviation industry?
Paula Williams2018-11-24T21:45:07+00:00Question - "Is Email marketing still a viable advertising venue? Will an email campaign sell products?" Answer - Yes, but [...]
May 2013
A 130-Year-Old Sales Technique (a la Robert Louis Stevenson)
Paula Williams2018-09-05T07:41:26+00:00This sales technique is 130 years old. In April's lesson on great sales techniques, we talked about the "reverse negative [...]
Off To School Again – Being a Lifetime Student of Marketing and Technology
Paula Williams2018-09-05T07:41:27+00:00I'm writing this on Saturday while John is packing for a trip to Chandler, Arizona. We're on our way to [...]
Why Bother Planning Advertising Campaigns?
Paula Williams2018-11-24T21:46:34+00:00Many of our new clients (or people who aren't clients yet) ask us: "What's wrong with just running an ad [...]
Have You Fallen Into This Trap in a Sales Presentation?
Paula Williams2018-09-05T07:41:27+00:00How many times have you won an argument in a sales presentation-but lost the sale? How many times do you swear [...]
April 2013
Fixing a Broken Marketing Campaign – What Can We Simplify?
Paula Williams2018-09-05T07:41:27+00:00"Confusion kills campaigns." While it's ideal to meet a new client at the beginning of a marketing campaign, most often [...]
Sales Teamwork – The Trade Show Booth
Paula Williams2018-09-05T07:41:28+00:00You can tell when a company has it all together. You walk by their trade show booth, see something intriguing [...]
Common Sales Presentation Error – Mismatched Expectations
Paula Williams2020-05-12T05:45:50+00:00The following is a very short excerpt from our latest Marketing Master Class on The Great Sales Presentation. It is [...]
Top 10 Tips from Best Company Pages on LinkedIn
Paula Williams2018-09-05T07:41:28+00:00Here's some great advice about extending the reach of your company pages on LinkedIn. LinkedIn is one of the most [...]
Marketing Master Class – Effective Sales Presentations!
Paula Williams2020-05-12T05:45:48+00:00Join us for the webinar! When a prospect says: “I’ll get everyone together, and I’d like you to [...]
March 2013
Marketing & Sales Ethics – The Rotary 4 Way Test
Paula Williams2018-09-05T07:41:28+00:00Can marketing be effective AND ethical? When we tell people we're in marketing at a social or networking [...]
I Haven’t Heard From You Lately. Are You Still In Business?
Paula Williams2018-09-05T07:41:29+00:00Businesses that we thought would be around forever have closed their doors. In this environment, consistent marketing is more important [...]
Standard Post With an Image
Paula Williams2017-11-01T10:06:14+00:00Increase Wordpress theme is main feature - is an ability to change color easily precisely for any element. Great customization possibilities are offered by the new version of cmsmasters’ custom wordpress admin panel. The 1.2.1 admin version features all the functionality of 1.2 version, but also includes more customization options. In fact, your wordpress website can be easily turned into a completely custom-designed website, and there is no need to deal with any code for this. All the customization is playfully easy, reminds more of a game rather than website setup.