Questions and Answers About the Marketing Lab
How much time does this aviation marketing course take?
The program is designed to be flexible to meet the needs of our diverse clients. Since sales and marketing is so important to your business, we recommend spending three hours per week:
- Marketing Mondays, for sales meetings, planning, developing materials, etc.
- Webinar Wednesdays, to acquire and practice new skills
- Follow Fridays, to follow up with your Top Ten most wanted future customers, other contacts, and class members.
But because all of our clients are in the schedule-shredding aviation industry, we understand that there are weeks (or even months!) where you participation will vary. We carefully curate topics an methods so that we don’t just overload you with information that may not be relevant.
We provide recordings and documents that you can review at your leisure because we understand how busy you are.
Is the Marketing Lab for CEOs?
Yes, we have several CEOs and founders in the program. Because smart CEOs and founders (most famously like Steve Jobs realized) that marketing is the most important role they can manage to improve the health of their company and brand and increase your market share. So in the most successful companies, we find that CEOs and founders take an active, hands-on role in marketing.
Is this for salespeople?
Absolutely! Some of the salespeople in the program use their Office Hours to perfect their sales presentations, address customer objections, and refine their sales processes with our help.
Is this for marketing directors?
Marketing directors enjoy the hands-on and detailed nature of many of our tip sheets and workbooks, as well as specific assistance with marketing campaigns, which they share with their teams.
Should my whole team join?
Many aviation businesses benefit from having their sales and marketing teams “on the same page” using our topics and materials for their own initiatives. If you have three or more people from your company who would like to join, ask us about volume discounts!
How long do I have to stay?
There is no long-term commitment. Most of our members stay for years, but you can cancel your membership at any time. We ask for a 30-day notice if you intend to discontinue your membership so that we can gracefully wrap up any materials and projects.
When should I join?
Since we cover separate topics every month, any month is a good time to join. But remember – the sooner you join, the sooner you’ll see results!