If you could have your very own TV channel or radio station and publish whatever you wanted on it, how would that impact your business?
You could publish powerful content on an aviation podcast, aviation broadcast, or aviation video. Examples of content you could use:
- Happy customer highlights and testimonials
- Product demos
- Explainers and tutorials
- Team member highlights and personality pieces
- News and commentary
- “Question of the week” from customers, with a great answer!
- “Behind the Scenes” glimpses to let customers know how you’re different than your competitors
Customers often feel most confident doing business with the company that helps them feel most informed. Transparency pays!
Many times, people walk up to me at a trade show or event and say “I watch your videos” or “I listen to your podcast, so I recognized you. What do you think about this particular topic?” It’s a great way to start a conversation from a position of authority!
It takes some investment and work to set up your “station.” But in an industry where transactions tend to be large and complex, and relationships and trust are hard to build, it pays to provide more information than your competitors do.
These days, these “stations” take the form of a YouTube Channel for video and/or a podcast on Apple Podcasts, Spotify, TuneIn, Stitcher, Soundcloud, etc. for audio.