John and I have been known to talk clients OUT of buying big glossy ads in the shiny beautiful magazines. We have several reasons for this
- The number of magazines has proliferated, diluting the readership of many of the “old standbys.”
- The number of paid subscribers has dropped over the past decade, while ad rates have not decreased proportionally – some have increased.
- Results from magazine ads are often not tracked, some are not even designed to be track able.