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Marketing Master Class

|Marketing Master Class

How do I follow up after a Trade Show?

We created this free webinar as an illustration of a marketing campaign, but also to answer these questions:

“What do I do with this pile of business cards I collected at NBAA?”
“Everybody tells me to follow up, but what exactly should I be doing with these?”
“How do I get the most out of these contacts without driving them crazy?”
“I spent a ton of money on the trade show, I don’t have a lot left for follow up. How can I maximize these dollars?”

We talk about how to get warm contacts during a trade show, but spend most of the time in this video sorting our warm contacts into an “A list,” “B list” and “C list” based on the likelihood of doing business with them, and using a slightly different follow up process for each.

The idea is to use your money, and even more importantly, your time, in the most effective possible way.

 

 

 

The Value of the Master Class

One of the things we suggest often in our consulting practice is to use comparative value to really help customers understand what they’re getting for their money. We run a small business and understand that every dollar we spend has to work overtime to get us the best value.

To help our members decide which level of the Aviation Marketing Master Class is right for them, we used some comparative shopping as well.

Most professions, from doctors to lawyers to pilots, require continued professional development.

John and I have invested tens of thousands of dollars each year on education and professional development courses and groups.

Why?

  • Tools and technology change.
  • Best practices evolve over time.
  • It can save a LOT of time to start projects from relevant examples rather than a blank sheet.
  • A group of supportive peers can provide great input to things you’re “too close to see” for yourself.
  • Connections within your profession can help you get the vocabulary and tone you need to resonate with your target audience.

We would not be able to serve our consulting customers and class members as well as we do without the tools and insights from GKIC’s Peak Performers’ Group, the David Eccles School of Business a the University of Utah, Infusionsoft University, Sandler Sales, American Writers and Artists International (AWAI), and MANY other sources.

So, the question is not WHETHER to invest in a professional education and networking group, but rather, which of them offers the best value for your money?

Here are a few that we’ve experienced personally, and would recommend for specific situations:

GKIC Peak Performers Group –

Pros –

  • Quarterly, two day in-person meetings at different locations throughout the US.
  • Very smart members, a carefully screened and selected group of successful entrepreneurs.
  • Famous keynote speakers like Penn Gillette, Gene Simmons, Rick Cesari and others.
  • In-person hotseats and workshops with Dan Kennedy, Mike Stodola, Dave Dee and Lee Milteer.
  • Cutting-edge training and marketing techniques by and for entrepreneurs.
  • Access to vendors and user groups for software and tools like Infusionsoft, Clickfunnels, etc.
  • Monthly Newletter, Interviews & Info.

Cons –

  • Not much interaction among members between quarterly meetings
  • Two days out of the office each quarter. (No cell phones allowed!)
  • Yearly commitment

Investment

  • $997/month + travel costs (3 day trips, 4x per year.)

Sandler Sales Presidents Club

Pros –

  • Weekly, in person meetings.
  • Very smart members- all professional salespeople.
  • Good sales training & exercises.
  • In-person, engaging sessions.

Cons –

  • Exclusively sales content, not much about marketing tools, channels, automation, etc.

Investment

  • $625/month (paid in a lump sum – $7500/year)

David Eccles School of Business – EMBA Program

Pros –

  • Unparalleled business education, including organizational behavior, economics, marketing, etc.
  • Great program for working together with other smart individuals (at least when John did it!)
  • In-person, interactive, engaging classes.

Cons –

  • Must attend in Salt Lake City.

Investment

  • $2778/month ($50,000 tuition divided by 18 months)
  • VERY large time commitment

AWAI Six-Figure Copywriting Program

Pros –

  • Great material on how to write good advertising copy.
  • This includes 586 pages of tips, techniques and strategies, along with a Newsletter subscription and two graded “assignments”

Cons –

  • Not much support.
  • Great copy is NOT all you need to sell products & services!

Investment

  • $119.20/month (5 payments required, total of $596.00)
  • MANY hours of self-study. Most students take a year to complete the program. (Many never complete it.)

ABCI Marketing Master Class

Pros –

  • Great material on a new marketing topic each month.
  • Improve your marketing system one piece at a time.
  • Live and recorded webinars
  • Nearly 24×7 support from the Private Facebook Group

Cons –

  • No in-person meetings (yet!)

Investment

  • $279/month for the Silver Level
  • Minimum recommended time investment – 3 hours/week
    (Marketing Mondays, Webinar Wednesdays, Follow Fridays)

We Created the Program WE Wanted.

When John and I started marketing for aviation clients in 2006, John had an extensive aviation background and I had an extensive marketing background, but there were many things we didn’t have.

  • A network of the supportive professionals in the industry
  • An intimate knowledge of the different parts of the industry (GA, business aviation, charter, MROs, FBOs, the defense industry, etc.)
  • A good understanding of how many marketing principles that work in the rest of the world are skewed or eliminated by the idiosyncrasies of this community

And as we built our own network of clients, we realized that many of them could benefit from getting to know each other. And the larger the network we built (if we built it carefully, with a common understanding of marketing and chemistry and balance of members) the better it would work for everyone.

What started as an informal attempt to help our clients be successful grew into the Aviation Marketing Master Class.

We truly believe it is the best value, and the most powerful secret weapon that exists for aviation sales and marketing professionals.

  • Prospecting in the Aviation Industry - Webinar

Six Ways to Find New Prospects for Aviation Products & Services

Getting the most from this webinar –

  1. Download the handouts here: Handouts AMMC – Prospecting Free Webinar
  2. Decide on two or three out of the six methods that will work for your business type.
  3. Make an appointment with Paula at http://30minutes.aviationbusinessconsultants.com to talk about how to get them implemented!

Join us!  The details about our Marketing Master Class are here:  https://aviationbusinessconsultants.com/jan2016order

10 Ways to Use Your Member Highlight Page

AMMC Member HighlightsOur Facebook Faciitator Bert Botta interviews members of the ABCI Master Class, and we publish those interviews, or Member Highlights, as a way to help our Master Class Members get to know one another better and refer business to one another more appropriately.

But, we’ve found that these interviews have other benefits as well. They are posted on ABCI’s website and social media for additional visibility, and include links to websites and social media, so they can be used to improve search engine optimization (SEO.)

Members are welcome to link to and copy from their highlight pages however they choose – feel free to link, share, and excerpt away!

ABCI has always advocated re-using materials as much as possible, for visibility, branding, and credibility – we all work hard, so we want to make every bit of written content as efficient as possible.

Here are some ideas of places to link to your Highlight Page:

  1. Your “About Us” or “About Me” page of your website.
  2. Your personal LinkedIn profile (as an update)
  3. Your company LinkedIn page (as an update)
  4. Your personal LinkedIn profile (as an update)
  5. Post it to LinkedIn groups of which you’re a member
  6. Post it on your personal Google+ page
  7. Post it on your company Google+ page
  8. Post it on your Twitter account (Use hashtags appropriate to your specialty!)
  9. Post the image on your Instagram account (again, use those hashtags!)
  10. Use your highlight page in a profile or information package.

Note – these tips are equally useful for any article, interview or mention by any third party!

See all of our Member Highlights 

New Year Resolutions vs. Real Commitment (AKA Investment!)

New Year Resolutions are for amateurs and dabblers.

Apologies in advance, this post is going to be a bit of a rant, and I know that if you’re reading this I’m “preaching to the choir.”  Your indulgence, please.

For most of the businesses we work with, New Years is just like any other day.  We crunch the data from the previous year,  add it to our “lessons learned” and apply ti toward setting and achieving our rolling 30-day goals, 90-day goals, and long-term goals.  Why? Because the folks we work with are “committed,” not just “resolved.”

And by “committed,” I mean, they have actually invested  the money and scheduled the time and thought through the logistics and obstacles as much as is possible in this crazy world.   Of course it’s not always easy, or even possible to invest what we want – we understand what it’s like to bootstrap a new business and to have cash flow issues so bad that every expense must be scrutinized and it’s hard to find two credit cards to rub together.

But we’ve also discovered that “birds of a feather” tend to flock together, as they say.

When we were pinching pennies, we attracted penny-pinching clients.   We had to work hard to justify every dollar of every sale. With one or two of those early clients, it seemed as though we cared more about making their businesses succeed than they did.

But we invested an unbelievable amount of time and sweat.

After years of hard work, late nights and wise financial planning (thank you, John!) we’ve been able to invest tens of thousands of dollars per year in the very best equipment (mostly Mac) software (Infusionsoft, et cetera) and assistance (writers, artists, photographers, an accountant and two lawyers) that money can buy.

Making these investments has put us into a different mindset.

It affects the way we communicate about our company, and it changes the quality of the prospects that we attract.  Our current clients are willing to invest time, money and their own effort into getting the best results. They are easier and more fun to work with.

Of course there are notable exceptions. We deeply appreciate ALL of our readers and especially commenters and responders, but it’s painful to see people who are trapped in the “startup, bootstrapping” mindset.

Here are some comments and emails we’ve received, (representative of many) names have been removed of course.

  • “We love your articles, and try to apply ABCI’s marketing ideas as we can. We can’t afford your Executive Brief program, but how can we solve <<this specific problem?>>
  • “A colleague of mine saw your Time Management class at <<an event.>>  Can you send me the slides for that?”
  • “We would like to get more students for our <<Flight School.>> We asked our boss to pay for your Flight Instructor Sales Training course, he turned us down. Can you help us?”

My question for these folks, put as gently as I can, is this:

“If you’re interested in a particular result, what are you willing to invest to make it happen?”

Too many people these days have picked up a “freebie-seeker” mindset.  Not just about money – they’re also unwilling to invest the time it takes to develop a healthy relationship or hone a skill. They just want to push a button and get a result. Of course, the rest of us know that when it comes to sales, marketing, and business success in general, if it were easy, everybody would be doing it!

And it’s partly the fault of our fellow marketing professionals, many of whom offer hype and overblown promises and give away low-quality “freebies” that they promise  will get great results. You might have noticed their promises are not always true. 🙂

We added this image and this quote to the backs of the binders we send to our Executive Brief Program members and Marketing Flight Plan clients:

new year resolutions

Most things require more than a “New Year Resolution” level of commitment!

 

@Military Wallpapers

 

Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness.

 

Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans:

 

that the moment one definitely commits oneself, then Providence moves too.

 

All sorts of things occur to help one that would never otherwise have occurred.

 

A whole stream of events issues from the decision, raising in one’s favour all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamt would have come his way.

 

I learned a deep respect for one of Goethe’s couplets:

 

Whatever you can do or dream you can,
begin it.

 

Boldness has genius, power and magic in it!

 

W.H Murray, 
Mt. Everest Mountaineer,
Author – The Evidence of Things Not Seen,  1951
Photo – MilitaryWallpapers.com

This year, John and I have committed to the GKIC Peak Performers program. This is an intensive “mastermind-type” program where we have to travel four times a year to attend two-day-long, on-site meetings. There is extensive outside reading. and additional time required to work on our group members’ business problems.

We could have justified this in many of the ways we hear from prospects for our Executive Brief programs:

  • It’s so expensive!
  • We’re already so busy!
    Et cetera, et cetera, et cetera.

But we’ve realized hat without commitment, there is always ineffectiveness.

And we’ve seen the amazing results that we get – every single time we make a substantial commitment toward the success of our business- we become more effective and successful.  There are good, practical reasons for this:

  • We don’t take the financial investment lightly. The fact that we’ve made it means that we’ve committed as an organization to this decision.
  • Working in a group is a great way to hold yourself (and get others to hold you accountable) to the commitments we’ve made.
  • We need those “incidents and meetings and material assistance” that result from the commitment to take us to the next level.

We’ll keep you informed about our progress with this group, and if you’re a member of the Executive Brief group – we’ll be in touch about the progress you’re making!

Okay. Rant over.  Thanks for your patience.

ABCI wishes you and yours a very happy and prosperous New Year!

What Prospects Need Vs. What They THINK They Need

If I had asked people what they wanted, they would have asked for a faster horse.
Henry Ford

If you sell a complex product or service, you know what it’s like to talk with a customer that has a very different idea of what they think they need versus what YOU believe they need.

Our customer’s “perceived need” may be very different from our own view of their situation.

Take our Marketing Master Class. Please. 🙂

We are absolutely convinced the more our clients know about marketing, the more successful they will be.   We think that learning marketing and sales skills and techniques is well worth the time spent.

On the other hand, some of our clients have the strange idea that their time is nearly completely consumed with other things, like product development, customer service, and administrative tasks.

The dilemma – conflict between what they think they need and what you know they need.

  • We know beyond a shadow of a doubt that customers need to become familiar with certain concepts and techniques in order to get the best results from their sales and marketing efforts.
  • Our clients, members and prospects have other priorities (imagine that!) and express frustration about the amount of time required.

The solution – start where perceptions match.

In almost every situation, there is some area of agreement, however small.

Working with what the customer think they need

Working with the customer’s perceived need

We conducted online surveys and informal phone conversations with all of our clients and most of our Master Class Members, and here’s what they said:

  • “The materials are great, love the quality, great explanations of concepts, techniques work when we apply them.”
  • “Like the DVDs and organized materials sent by mail each month, like building a library of reference materials.”
  • “An hour is more time than I can spend at any given time.”

All products must evolve with the changing needs of clients. Here’s how our Master Class is evolving:

 

brief table

We also added a “Tip Sheet Only” level of service for members who truly believe that 30 minutes a month is all they can spare.

So, we’re providing what we know customers actually need, but “packaging” it in a way that they want.

Exec Brief LevelsInterested in becoming a member of our Executive Brief (if you’re not already?)  It’s for any busy aviation professional who needs to make sure his organization sells more product or service in 2015.

And/or, interested in talking with us about a particularly thorny “packaging” problem with your products or services?

Go to TalkTo.AviationBusinessConsultants.com and find 30 minutes on our calendar that’s convenient for you!

Sales Phobia Panel Discussion – Excerpts

Last week, we hosted a panel discussion with five experienced sales professionals in different parts of the aviation industry.  We learned a lot about “sales phobia,” a common affliction in the aviation industry.   Thanks much to our “all star” panel.

The full transcript and recording will be on their way to our members and panelists this week.

Here are a few excerpts for everyone to enjoy.

Sales Phobia Panel Discussion Excerpt – How to Prepare for a Sales Call

We asked sales experts in the Aviation Industry – “How Do You Prepare for a Sales Call?” Their answers might surprise you. On the call – Dan Bigelow, Sandler Sales; Brad Harris, Founder and CEO, Dallas Jet international; Mike Livezey, Cutter Aviation; Michael J. Ryan, AirPSG, LLC; and Captain David Santo, Aerostar Training Services LLC.

Dan Bigelow, sales trainer and consultant with Sandler Sales Training of Utah talks about hiring the best salespeople.

Introduction – Brad Harris, Dallas Jet International
Brad Harris, Founder and CEO of Dallas Jet International an Chairman of NARA, was our panelist for our Sales Phobia Discussion for the Aviation Marketing Master Class. Brad brings a great perspective from the high-end aircraft resale community from his experience at DJI and as chairman of NARA.

Introduction – Mike Livezey, Cutter Aviation

Mike Livezey of Cutter Aviation was our panelist for our Sales Phobia Discussion for the Aviation Marketing Master Class. We were happy to have Michael on the program. Here’s his introduction!

Introduction – Michael J. Ryan, AirPSG

Michael J. Ryan, Managing Member of AirPSG, was our panelist for our Sales Phobia Discussion for the Aviation Marketing Master Class. Michael has the very valuable perspective from the “other end” of the airplane, as a frequent charter customer!

Introduction – David Santo, Aerostar Training Services, LLC

Captain David Santo, Aerostar Training Services LLC was our panelist for our Sales Phobia Discussion for the Aviation Marketing Master Class. Dave spends half his time as a professional airline captain, and half his time in the company he co-founded to help aviation students acquire type ratings, skills and connections for an airline career.

Sales Phobia Panel Discussion

We’re looking forward to a great panel discussion next week that you’ll definitely want to be a part of if you’re involved in sales or marketing in the aviation industry!

We’ll be asking the questions YOU want to ask, of the people who are “in the trenches” making sales in different parts of the industry.

Our panelists: (In alphabetical order, because they all get star billing)

Dan Bigelow, Sandler Sales Training of Utah

Dan Bigelow - Sales PhobiaSandler Training (mcn.sandler.com) is a world leader in innovative sales and sales management training. For more than 40 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process.

The Sandler methodology is sales training that works and management training that works.

Brad Harris, Founder and CEO, Dallas Jet International

Brad Harris - Sales PhobiaBrad Harris is Chairman of NARA (www.NARAaircraft.com) and founder and CEO of Dallas Jet International, (www.DallasJet.com) which provides a complete range of services to jet aircraft owners.

DJI has recently completed its most successful year in business since 2007.

Brad is a current pilot of several aircraft including Gulfstream, Hawker, Falcon, and Citation.

Mike Livezey, General Manager, Cutter Aviation

Mike Livezey - Sales PhobiaMike Livezey joined Cutter Aviation in 2006 as Operations Manager for the FBO at Collin County Regional Airport in McKinney, Texas and was promoted to General Manager later that year.In 2007, he accepted responsibility as Director of Corporate Marketing for the Cutter Aviation network of FBOs.
Mike entered the aviation industry in 2001 and held various management positions before joining Cutter Aviation. (www.CutterAviation.com)

Mike presently serves on the National Business Aviation Association’s (NBAA) Schedulers & Dispatchers Committee.

Michael J. Ryan, Managing Member, AirPSG, LLC

Mike Ryan - Sales PhobiaAirPSG’s hands-free, easy to implement marketing solutions enable our clients to take control of their own futures by reducing their reliance on charter brokers and online booking services. And we can make it happen for you too.

AirPSG makes it possible for you to compete with the big names and claim your share of retail air charter passengers and higher margin aircraft management business without having to invest a lot of time or energy. How? By providing high-impact, affordable BRAND and ONLINE MARKETING SOLUTIONS that are customized to fit your company’s needs. (www.AirPSG.com)

David Santo, President, Aerostar Training Services LLC
davesanto
One of AeroStar’s two founders, Captain Santo has accumulated over 12,000 flight hours and is currently serving as an A320 Captain for a major U.S. airline. Dave is typed in Boeing B-727, Boeing B747-400, Airbus A320, Airbus A330, Learjet, CE-550 (Cessna Citation), HF -320 (Hansa Jet) and has served in positions as Assistant Chief Pilot, Check Airman, Delivery Pilot, Accident Investigator, Simulator Instructor, Training Center Evaluator for four part 121 airlines. Dave has previous experience developing, managing and constructing training programs and facilities from inception to completion. Dave is an alumni of Southern Illinois University, The Citadel, and Cochise College.
(www.AerostarTypeRatings.com)

We’ll be asking them questions like these:

  • Do sales tasks come more easily to some people “naturally” or is it something that is learned/practiced?
  • What techniques help you prepare for a sales call?
  • How do you identify “sales phobia” in a team member, (Procrastination, excuses, etc.) and what do you do about it?
  • How do you hire great salespeople who are less likely to have “sales phobia” issues?

Seating is limited for this special event. If you have not already reserved your seat, please register now!

(Link won’t work? Paste this into your browser instead)

https://www4.gotomeeting.com/register/431613087

See you Wednesday, August 20, at 1:00 MDT

Are Online Marketing Classes a Waste of Time?

Staying up-to-date with the latest marketing technologies and techniques is a never-ending job.  One way to get good, up-to-date information without spending a fortune on travel is to take online marketing classes and read articles such as this one. Is it worth the time to do all that reading and studying?

No, it isn’t.

Not unless you actually implement what you learn.

There is very little benefit to passively sitting through webinars or perusing articles while you sip coffee and try to wake up. If you’re just looking for an amusing way to pass the time, you might as well browse over to YouTube and spend six minutes on this “cats in boxes compilation.”

catsinboxes

It will do your business just about as much good. And hey, it will make you smile.

So, why does ABCI spend hundreds of dollars and hundreds of hours producing educational material for our clients and for others?

Unlike the cat videos, they’re not meant to be entertaining.

We produce this material for people who are serious about improving their marketing systems and making more sales, and who don’t underestimate the amount of work required to do that. One webinar participant, who is also a doctor, puts it this way:

“In medical school, we take every class very seriously because the process is this:

  • See one
  • Do one
  • Teach one

Whether you’re talking about how to do a knee replacement or how to make a 60-degree banked turn in an airplane without losing altitude, or how to create a design brief that effectively promotes my brand, this is information I intend to use, or I wouldn’t be spending my time on it.”

Another thing that our most successful MasterClass members do is to write some action items on their calendar while they’re in class, or just after they finish one.

“Even if I think an article or a  class topic doesn’t apply to my situation immediately, there is usually someone in my network who could benefit from it.  So I write it down and schedule a task for myself to have a conversation with a client or colleague who could use it.”

There is value in having an opportunity to help someone in your network; and there is value in the process. And if you’ve explained it to someone else, you’re more likely to remember that tool or technique when you have an opportunity to use it in your own business.

Working with business owners and marketing professionals, we’ve found that successful people make the time to learn new things. They’re selective about how they spend their time, but they find value even in concepts don’t immediately see a need for.

Successful people tend to be more curious and open-minded, and will find a way to apply just about any new idea and use it profitably.

So, if  you’re willing and able to learn, creatively apply, and implement something new, (or teach it to someone else) then by all means, join us for our Aviation Marketing Master Class and make our articles a regular habit.

If not,  you might as well spend the time reading blogs about goat yodeling competitions.

Happy Monday!

Blue skies and profits this week!

Product Packaging – Presenting Your Product to a New Customer

Whether you sell service packages, charter flights, insurance, software, or books; the way you package and deliver your product is important for several reasons:

  1. You want your customer to feel sure that he’s made an excellent investment.
  2. You want to make sure he has everything he needs to use your product right away.
  3. You want to answer any questions your new customer is most likely to have without calling your office.

We will go into much more detail about these and other examples in our Aviation Marketing Master Class on Wednesday, February 19 (mark your calendar for 1:00 MST if you haven’t already!)

But here is an excerpt. As you review these examples, a few factors to keep in mind:

  • Customers are most likely to talk about your product or service to their friends and colleagues in the first few days and weeks after a purchase.
  • Customers that start using a product immediately are less likely to return it than those who set it aside for later.
  • Customers do what’s easy and fun.  If a product seems too difficult or time-consuming to use, they are less likely to be satisfied and more likely to complain or return it.
  • The package and its contents need to be in proportion to the size of the purchase.
  • Someone buying a Gulfstream 650 business jet is going to expect nothing but the highest-quality products, and anything that looks “cheap” is inconsistent with the experience.
  • A customer who purchases a less expensive product may not expect gold-plated accessories; but does expect and appreciate thoughtful packaging that anticipates their needs and answers questions.
  • Consumers in the aviation industry have a higher-than-average expectation of quality and service, including product packaging and presentation.

Some of the best examples of product packaging that most of us are familiar with come from Apple and Harley Davidson products – those two companies seem to put as much time and thought into packaging design as they do into the design of their products.

Here are three excellent examples in the aviation industry.

Example – New Piston Aircraft

John has purchased two Cessna 172s in different years. The Cessna company has an excellent customer purchase experience that includes several factors:

  • A factory tour
  • A series of courses and flights with a Cessna CFI
  • An acceptance flight with a Cessna Test Pilot
  • “Baby pictures” of the new airplane with the proud owner
  • A package of accessories and documentation, including the required manuals, cleaning products, flashlights, a multifunction key ring. (All very high-quality products with Cessna logos prominently displayed.)
  • A Customer Care card with contact information.

product packaging - airplane

Example- Avionics Package

The  Garmin G1000 system included with the aircraft had a separate product package, which included:

  • A full-day course (hosted at the Cessna facility in Wichita)
  • Course materials (Very well-written, full color materials with lots of screen shots)
  • A nylon flight bag with the G1000 logo
  • A chambray shirt with the Garmin logo.
  • A starter data plan from Jeppesen (The avionics only function with a software subscription, the starter subscription is a  great co-marketing item that has the benefit to the customer of being able to use the avionics package immediately; and the advantage to Jeppesen of pre-selling its software subscriptions.)

product packaging - avionics

Example – Flight Training Program

This example is a bit dated, but when I began flight training I received an excellent package from the flight school.  Many flight schools have thin margins, so while the expectations for “goodies” can be lower,  the  materials should include excellent, thoughtful information. This is a place where you can differentiate between a competing flight school!

This package included:

  • A kneeboard with an E6-B, worksheets, and sectional maps
  • Text books, log book, and a FAR AIM (no longer produced in print)
  • An inexpensive flight bag.

product packaging - flight school

One of our client flight schools that caters to career-minded students also includes:

  • Shirt with first-officer insignia
  • Photo in uniform
  • Resume assistance package
  • Video of recorded mock job First Officer job interview
    (recorded during training session with the client.)

Inexpensive, But Thoughtful –
The Radio Worksheet

Some of the most effective elements in product packaging aren’t expensive, but thoughtful of the needs of a customer

One of our favorite items in this package is a “radio communications worksheet” – a simple, photocopied half-sheet of paper.

While this one was designed for new flight students to help them structure their radio calls,  any business based at an airport could produce these printed worksheets very inexpensively.  Pilots will find the frequencies, readback conventions and other helpful notes handy.

These could be improved for marketing purposes by including a logo and contact information for the local FBO, restaurant or other airport-based business.

product packaging - Radio sheet

Other Product Packaging Ideas

Aircraft Repair or Detailing –

Provide a small kit of cleaning supplies, bottle of glass cleaner printed with your logo, floor mat with your logo, etc.

Charter Service –

Luxury charter- luxury snacks or candy, flowers, champagne

International charter– socks, eye masks, small bottles of moisturizer, etc.

Local or recreational short-haul charter – bottled water, snack bags, area guides

Insurance or Legal Services –

Office products, such as mousepads, tear-off memo pads, calendars (with stunning aviation photography, of course!) pens, flash drives.

Need some assistance putting together a thoughtful presentation package that makes new customers excited about their new purchase?

Schedule some time on our calendar and let’s talk about how ABCI can help.

ABCI Can Help YOUR Company. Find out How!

Find 30 Minutes on Our Calendar and Let’s Find Out!

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