Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
Agency or Employee? Which is better for Aviation Marketing?
Real talk - You know you need world-class marketing support to produce the kind of content that will help new customers feel comfortable making a purchase. Aviation products and services aren't impulse [...]
How Do We Set Prices for Aviation Marketing Services?
How do we set prices for aviation services? We want our pricing model to be a great value, and simple to understand. Unfortunately, the process to DEVELOP a great pricing policy is anything but [...]
Marketing, Education and Aviation – What’s the Connection?
From Sesame Street to Sims - the Connection between Marketing, Education and Aviation! You don't have to talk like a giant yellow bird on helium to get the attention of potential buyers. But under [...]
What’s Wrong with Bootcamps & Challenges?
Join John and I as we delve into the pitfalls of quick fixes and the power of sustainable habits. Discover how boot camps, challenges and marathons are often designed for short-game results, and "viral" [...]
Recorded Live – The Three Best Aviation Marketing Campaigns of 2023 (And How to Steal Them!)
00:52 Introduction to the Best Marketing Campaigns of 2023 06:26 The Three Key Elements: List, Offer, Presentation 07:49 Why do campaigns fail? Most common problems Major Campaigns Unpacked: 23:50 Prospecting Campaign: Continuous Engagement Strategies [...]
Book Club Discussion – Conversations that Connect – How to Connect, Converse, and Convert
✈️ Welcome to our book club discussion, hosted by ABCI, where we delve into the dynamic world of aviation and marketing! This month's session features a vibrant conversation between aviation experts Paula and John [...]
Recorded live – our Personal Branding Workshop for Aviation Industry Professionals!
Tom Lelyo of JET LIFE AERO was kind enough (and BRAVE enough) to let us dissect his personal LinkedIn profile in front of a live studio audience. We went over some of the best [...]
Famous Ads from the Automotive industry
Famous Ads from the Automotive industry The idea from this podcast came to me when we were driving across Europe in a very nice new BMW rental car. And John had the slogan from [...]