Aviation Marketing Checklists – There’s Brilliance in the Basics
Paula Williams2024-02-04T00:32:14+00:00Our clients are NOT (usually) beginners. They are marketing professionals at the top of their game. They come to [...]
February 2024
December 2022
Three Things to do Differently in 2023
Paula Williams2023-01-02T00:44:58+00:00Happy New Year! Thrilled to be going into a shiny new year in the aviation industry. There are SO [...]
July 2021
Should I Raise My Prices?
Paula Williams2021-07-26T00:54:37+00:00Nobody likes to raise prices, but many of our clients have found that the economics of their business model has [...]
April 2017
Aviation Marketing Costs: What Should You Pay For Sales & Marketing Services?
Paula Williams2021-06-16T00:25:13+00:00Aviation Marketing Costs: What Should You Pay For Sales & Marketing Service It makes good business sense to keep [...]
October 2016
AMHF 0053 – How to Respond to a Low-Priced Competitor
Paula Williams2020-05-12T05:50:25+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0053.mp3" title="Dealing with a Low-Priced Competitor" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] Have a competitor that offers the same [...]
August 2016
AMHF 0045 – How to Justify a Higher Price for Aviation Products & Services
Paula Williams2021-05-30T07:22:04+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0045.mp3" social="true" social_twitter="true" social_facebook="true" social_linkedin="true" ] How to Justify a Higher Price - You don't have to have a [...]
AMHF 0043 – Premium Pricing to Qualify Prospects
Paula Williams2020-05-12T05:49:56+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0043.mp3" social="true" social_twitter="true" social_facebook="true" social_linkedin="true" ] Marketing and sales pros often fear that premium pricing - or charging more [...]
February 2016
AMHF 0019 – Premium Pricing Strategy for Aviation Products & Services
Paula Williams2023-01-16T01:39:36+00:00One of the questions people ask us most is: "Is my product priced too high? Is that why were [...]
July 2013
Pricing Strategy – Is Your Price Right?
Paula Williams2018-09-05T07:41:25+00:00Even the most confident and self-assured salesperson can have a moment of doubt about pricing strategy when a customer displays obvious sticker shock in a sales presentation.
April 2011
What Questions Do You Have About Pricing Strategy?
Paula Williams2018-09-05T07:42:38+00:00Episode 9 – Price, Profit, Power and Prosperity with Jason Marrs Scheduled to air on BlogTalkRadio and iTunes on April [...]
February 2010
A Word About Marketing Pricing Strategy for Aviation Products
Paula Williams2021-06-16T00:28:51+00:00It's great when a marketing person actually has the opportunity to be involved in pricing strategy.