Recorded live – our Personal Branding Workshop for Aviation Industry Professionals!
Paula Williams2023-11-18T00:56:46+00:00Tom Lelyo of JET LIFE AERO was kind enough (and BRAVE enough) to let us dissect his personal LinkedIn [...]
November 2023
June 2023
Interview with AIN’s Chad Trautvetter – Aviation Trade Show Publicity And How To Get More of It!
Paula Williams2023-06-30T21:46:29+00:00Is it true that only the big OEMs and fuel companies get noticed in aviation publications and at trade [...]
March 2023
Aviation Marketing Videos – The One Thing to Avoid, and Four Ways to Do Better!
Paula Williams2023-03-06T02:48:03+00:00What type of marketing videos perform best with a business aviation audience? In our experience, the best-performing videos are [...]
February 2023
Aviation Sales and Marketing Pros – Is AI Going to Take Your Job?
Paula Williams2023-02-05T01:21:44+00:00This episode is about aviation marketing and AI- ChatGPT and MidJourney are all people seem to be talking about [...]
November 2022
Book Club Discussion – Marketing Rebellion by Mark Schaefer
Paula Williams2022-11-14T21:37:23+00:00How do you market to customers that have the intention and the technology to actively avoid almost all of [...]
February 2022
Aviation PR – Communicating Bad News
Paula Williams2022-02-13T00:04:57+00:00John and I talk about our "week from hell" and ruin our PG-13 rating on our podcast. 😉 Ten years [...]
September 2021
Working with the Press – Interview with Annamarie Buonocore of InFlight USA and Mark Parry of Global Aircraft Group
Paula Williams2021-09-19T06:33:17+00:00John and I talk with Annamarie Buonocore of InFlight USA Magazine and Mark Parry of Global Aircraft Group. We discuss: [...]
How to Use Canva Templates
Paula Williams2021-09-21T19:18:50+00:00Three reasons to use Canva templates - 1) Get inspiration for different posts so your social media feed stays fresh [...]
How to Work with Aviation Journalists, Reporters and Podcasters
Paula Williams2021-09-13T01:30:46+00:00"Dig Your Well Before You're Thirsty!" - Harvey Mackay How do some of your competitors get mentioned in the [...]
September 2019
Five Reasons Aviation B2B Customers Give Bad Online Reviews
Paula Williams2019-09-14T22:44:17+00:00The most common reasons your b2b aviation customers give you a one-star review on Facebook, Google or Yelp may not [...]
August 2018
How to Hire an Aviation PR Firm – Six Questions to Ask about Content Writing
Paula Williams2021-01-03T22:45:49+00:00We've been hearing about aviation companies who have ad vastly different experiences with what they called an "Aviation PR [...]
Aviation PR – Unhappy Customers, Drama Queens & Trolls
Paula Williams2021-01-03T22:45:17+00:00“The customer is always right,” but that assumes you can differentiate between a legitimately unhappy customer, a Drama Queen and [...]