Is it true that only the big OEMs and fuel companies get noticed in aviation publications and at trade shows?

Not at all!

In this episode, we talk with our dear friend and AIN Editor Chad Trautvetter about how marketing people and media people work together, and about how even small and medium-sized organizations can get the attention of reporters and get publicity. Chad shares the inside story on how reporters choose stories, work on them before and during the show, and how you can get YOUR news into the trade show dailies and other publications.

AIN is an aviation trade publishing company, producing a daily business aviation newsletter (AINalerts), monthly print publication (AIN), twice-weekly Business Jet Traveler Waypoints newsletter, annual BJT Buyer’s Guide (print), weekly FutureFlight newsletter, and print/digital issues at BACE shows and airshows (Heli-Expo, EBACE, NBAA-BACE, MEBAA, and airshows in Singapore, Farnborough, Paris, and Dubai)

From Chad –

Since we’re a family-owned publication, we wear many hats, and I’m the AINalerts editor, news editor, and EBACE/NBAA-BACE show editor. I have 29 years of aviation writing and editing experience, initially at Embry-Riddle Aero University’s Avion student newspaper before working as managing editor at Professional Pilot magazine and, since 1998, at AIN. I have AA and BA degrees in Aeronautical Science and am a commercial-licensed pilot and CFII. My initial goal was to be a corporate pilot, but there was the opposite of a pilot shortage when I graduated. So now I get to write about the industry and get the first look at cutting-edge technologies and products for this segment. I still fly when I can, but have three college-aged kids, a wife, and two 90-pound golden retrievers that take up a lot of my personal time. I live in Venice, Florida, and enjoy paddleboarding and snorkeling at the nearby beaches.