Live Workshop: Fix Your Funnel

Your prospects are not all saying no. Most are saying not yet.

The problem is that many companies do not have a system for what happens next.

If your funnel feels inconsistent, if leads go quiet, or if follow-up tends to swing between awkward repetition and total silence, this workshop is for you. ABCI’s Fix Your Funnel workshop is designed to help you identify where prospects stall, understand why that happens, and build a practical holding pattern that keeps qualified buyers moving without relying on pushy “closing techniques.”

Sign up free. We’ll send you the Printable Workbook and save your seat!  

Can’t make it?
No problem.- we’ll send you the recording after the show. 

What This Workshop is About

Most companies think they have a lead generation problem when they actually have a funnel problem. In ABCI’s framework, the weakest point is usually the holding pattern: the stretch between initial approach and sale where prospects are still qualified, but not ready to act immediately. The workbook explains that many businesses skip too quickly from prospecting to sales, even though most qualified buyers need more time, more trust, more clarity, or a better reason to move now.   

In this free workshop, you will learn how to diagnose the weak points in your funnel and create a more deliberate follow-up system using content, timing, proof, and consistent next steps. The goal is not to pressure people into buying. The goal is to keep good prospects engaged until the timing is right and the value is clear.   

What you will learn

During the workshop, we will cover:

• the most common funnel problems
• why a holding pattern matters
• what qualified prospects usually need before they are ready to buy
• why traditional closing techniques often fail in B2B sales
• how to create real urgency without manipulation
• what kinds of content belong in a holding pattern
• which delivery methods to use
• how to measure effectiveness
• how to improve or replace weak waypoints in your funnel
• how to automate or delegate your holding pattern over time 

Why prospects stall

Qualified prospects do not always buy immediately, even when there is real need and real fit. According to the workshop material, common reasons include lack of trust, complexity, competing alternatives, scheduling problems, approval processes, unclear ROI, cash flow issues, and more urgent priorities. That is normal. The mistake is assuming silence means disinterest, or trying to force a decision with outdated sales tactics that were built for showroom or retail settings, not complex B2B buying environments.   

What makes this workshop useful

This is not a vague motivational session. It is a working session built around practical funnel repair.

You will leave with a clearer understanding of:

• where your prospects are dropping out
• what message or step is causing friction
• what kind of follow-up adds value instead of annoyance
• how to create a sustainable cadence after a prospect says “not yet”
• which KPIs actually matter for each waypoint in your funnel 

The workbook’s “Next Steps” section lays out a concrete process: choose one urgency message, select three evergreen topics, pick a few delivery methods you can sustain, build a cadence, create reusable assets, define KPIs, and fix the weakest waypoint first. 

Who should attend

This workshop is a strong fit for:

• founders and owners
• sales leaders
• marketing leaders
• service businesses with long sales cycles
• B2B companies that rely on trust, timing, and education before a sale
• teams that are getting inquiries but not enough movement toward real conversations or closed business

What to expect

You can expect a practical, candid workshop focused on how real funnels break down and what to do about it. ABCI’s approach emphasizes consistent, useful follow-up across channels like email, LinkedIn, phone, webinars, and direct mail, rather than random outreach or repeated “just checking in” messages. The workbook specifically recommends using fresh information, proof assets, tools, and direct touches in a repeatable cadence.   

Free registration

There is no cost to attend.

Sign up free for the printable workbook, to reserve your spot and receive the recording afterward – learn how to fix the leaks in your funnel, strengthen your follow-up, and build a holding pattern that keeps qualified prospects moving.