Resales, Recaptures & Referrals Workshop

How to Generate More Revenue From the Relationships You Already Have

Most aviation companies put too much pressure on new lead generation.

That is a mistake.

Some of the best revenue opportunities are already sitting much closer to home: past customers, dormant prospects, current clients, and people who already know and trust your business. The problem is not a lack of opportunity. The problem is that most companies have no system for turning those existing relationships into repeat business, reactivated deals, and referrals.

This workshop is designed to fix that.

In this practical session, we will show you how to identify overlooked revenue opportunities, build smarter follow-up strategies, and create a more intentional path to growth without relying entirely on cold outreach or constant prospecting.

Can’t make it? No problem – we’ll send you the recording and this printable workbook.

What You’ll Learn

In this workshop, we’ll cover how to:

• identify resale opportunities within your existing customer base
• recapture prospects and former clients who did not buy, went quiet, or drifted away
• create referral strategies that feel natural instead of awkward
• clarify the reasons people should talk about your business and recommend you
• build a more stable growth system using relationships you already have

Who This Is For

This workshop is a strong fit for:

• aviation service providers
• MROs
• charter operators
• brokers
• consultants
• aviation software companies
• aviation businesses with long sales cycles or relationship-driven sales

If your company has existing customers, old leads, past proposals, or referral potential that is not being fully developed, this session will be useful.

Why This Matters

Too many companies assume growth always has to start with finding strangers.

In reality, some of the fastest and most cost-effective wins come from people who already know your name.

A better resale strategy can increase customer lifetime value.

A better recapture strategy can reopen missed opportunities.

A better referral strategy can bring in stronger, more relevant prospects.

This workshop will help you stop leaving that revenue on the table.

What You’ll Walk Away With

By the end of this session, you should leave with:

• a clearer view of your easiest recurring or repeat-purchase opportunities
• ideas for a targeted recapture campaign
• a stronger understanding of when and how to ask for referrals
• practical next steps you can apply to your own business immediately

Optional FAQ Section

Is this only for current ABCI clients?

No. This event is open to nonclients as well.

Is this beginner-level or advanced?

It is practical and strategic. If you already have customers, prospects, and referral relationships, the material will be relevant whether your marketing is basic or mature.

Will this be specific to aviation businesses?

Yes. The examples, discussion, and strategy are intended for aviation companies and aviation-adjacent businesses.

Does this focus on lead generation?

Not primarily. This workshop focuses on overlooked growth opportunities inside your existing network, customer base, and past pipeline.