Responses to our Aviation Marketing Survey So Far

We launched a survey to find out what Aviation Professionals think of our Master Class topics for 2012, we have gotten some great responses so far –

Results from our Aviation Marketing Survey – Click picture to enlarge

I thought I’d share what we’ve received to date on one of the questions, including my irreverent notes.

If you had a magic wand and could change anything about your business with no cost and no effort, what would it be?

FAA; City Airport Authority; The Local Economy; the population moving out of town. 7/23/11 5:49PM
Wish had learned more about the above items sooner !!! 7/23/11 3:32PM (Excellent answer!)
Sales and Customer support 7/23/11 2:33PM
Developing A far stronger strategic vision.7/23/11 12:29AM
the dilapidated state of my buildings (held together w/bubble gum and bailing wire) 7/23/11 12:19AM
Convert it spacious, sleek, elegant, hygienic, well lit, products with price tag & easily visible to make it a customer friendly outlet with more attractive products, 7/23/11 1:22AM (Would love to see it!)
I would eliminate any possible gap between the level of my business performance and the level of my customers’ expectations. 7/22/11 4:32PM
Sales 7/22/11 2:22PM
more customers/prospects 7/22/11 1:09PM (Marketing again!)
Bottom line. 7/22/11 12:27AM
Fuel and taxes 7/22/11 10:14AM (Don’t we all wish!)
Product 7/22/11 9:40AM
Marketing! 7/22/11 7:57AM (My favorite answer!)
We need both an online and print catalog for our spare parts and upgrades that I would love to have magically appear… 7/22/11 7:30AM
Better customer service delivery. 7/22/11 2:54AM
Analytical 7/22/11 2:03AM
Improve the brand image through major emphasis on testimonials and referrals 7/22/11 12:20AM
Training 7/21/11 10:58PM
Auto SEO for Niche and medium priced Key Word optimization 7/21/11 8:56PM
It’s wonderful… I’ll fixed the marketing system which an excellence services to customer. 7/21/11 8:49PM
marketing 7/21/11 8:13PM
Employees working as a team, not as individuals. 7/21/11 7:42PM
Communications 7/21/11 6:08PM
Increasing reach to qualified prospects. 7/21/11 5:52PM
marketing basics 7/21/11 2:49PM (My other favorite answer!)
Ability to help aircraft owners see that cheaper isn’t better. That they spend millions of dollars on an asset and then look for the cheapest way to operate it while having trouble of seeing through the bull from a less then honest company. (Excellent point! You’d love our Jason Marrs interview )
Personnel and maintenance issues. 7/21/11 12:43AM
Cost of Flying 7/21/11 12:14AM
Remove data discrepancies and monitor up-to-the-moment bookings as they come in each day. 7/21/11 12:04AM
Increasing awareness of our proximity to the west Orlando, Fl. convention and tourism activities. 7/21/11 11:58AM
How to increase business that I enjoy or change to the business so that I enjoy it. 7/21/11 10:54AM
Getting more customers 7/21/11 10:53AM
to be consistent with marketing efforts 7/21/11 10:47AM (Hear, hear!)
My airport inventory of marketable facilities… I have big buildings, but need tens of millions of dollars to make them useable. 7/21/11 10:37AM
I’d like to totally automate webpage optimization (testing, tracking and updating as needed). 7/21/11 10:32AM
more “personal” interactions with clients who are not face-to-face. 7/21/11 10:09AM
Business is still in a inception phase. 7/21/11 10:07AM
Pricing 7/21/11 9:40AM
To get better and professional providers with in good condition inventory, not crap 7/21/11 9:33AM (Why don’t you tell us how you REALLY feel?)
Fuel pricing and new taxes need to vote DC out 7/21/11 9:32AM (I’m seeing a recurring theme here. . . )
Focus. 7/21/11 9:07AM
Our Facebook page 7/21/11 8:56AM
Implementation of certain goals I have in cracking into bigger consulting projects for airlines 7/21/11 8:54AM
Finding the new people in our industry who haven’t heard of us yet. 7/21/11 8:54AM
Making transaction information public. 7/21/11 8:50AM
get rid of the unethical brokers in our business that give the rest of us a bad name! 7/21/11 8:47AM
increased number of potential buyers 7/21/11 8:34AM
Website 7/21/11 8:30AM
To find a faster way to bring customers to my shop over night. 7/21/11 8:12AM
wages and communication between sections 7/21/11 8:08AM
Getting our customers back! MARKETING!!! 7/21/11 7:59AM
The economy 7/21/11 7:51AM
Getting people to communicate and work together in a more coordinated fashion. 7/21/11 7:49AM
getting over shyness and not having to use the telephone. For that reason I like emails and social media but I know that they are usually seen as less personable than talking to someone over the phone or face to face. 7/21/11 7:44AM (Marketing is a test of courage!)
Replace 3 aircraft in department that over 10 years old. 7/21/11 7:22AM
Developing prospects and getting leads 7/21/11 7:19AM
Utility Costs 7/21/11 7:14AM
cost to do business in general 7/21/11 7:13AM
the banking rules for financing older aircraft 7/21/11 7:11AM
Yes 7/21/11 7:10AM (Cute!)
The infrastructure. 7/21/11 7:08AM
Cross communication between departments and employees. 7/21/11 7:02AM
To arrange duties and responsibilities for each staff member. 7/21/11 6:50AM
Graduated evolution of Sales Processes. 7/21/11 6:48AM
price disparity of goods and services and the problem of locating them 7/21/11 6:46AM
I would wave the magic wand over our country to fix our economy. 7/21/11 6:44AM
Continuous creation of customer delight. 7/21/11 6:34AM
Synergy and internal communication. 7/21/11 6:33AM
Enable all of our customers to know all of our capabilities. 7/21/11 6:19AM
I really don’t have any. 7/21/11 5:26AM (Lucky you!)
My lack of confidence.. 7/21/11 4:21AM
Customers grievances in 30 minutes 7/21/11 3:24AM
Sell more to my existing customer list. 7/20/11 2:59PM
Hire an assistant 7/20/11 2:43PM
Make it easier to prioritize! 7/20/11 2:39PM
accessibility to a larger client base 7/20/11 2:25PM
publicity 7/20/11 2:02PM