Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
Aviation Marketing Prospecting Campaign – Part Two – The How-To-Guide
Last week we introduced our Prospecting Campaign, including an explanation of what we do and why. (Yes, prospecting is still necessary, even in the "age of inbound marketing!") This week we dig into the actual [...]
Our Eight Step, Fifteen Day, High Velocity Prospecting Campaign – Part One
Why did we build this eight-step, fifteen-day prospecting campaign? Because you have leads. (Or at least partial leads) But what you really need to sell more products and services is to book consultations. We built [...]
Jet Shaming, Capitalism and Other Controversies and How They Impact Aviation Marketing
Jet Shaming, Capitalism and Other Controversies and How They Impact Aviation Marketing - If you're afraid of controversy, or if selling makes you feel timid, your potential customers can definitely "smell it." Human beings have [...]
Aviation Marketing Problems – Nobody Wants My Freebie!
One of the aviation marketing problems we run into frequently - what do you do when nobody wants your Freebie? There's been a flood of "freebies" in aviation marketing circles - this is in response [...]
Three Essential Elements of an Aviation Web Site
There are so many options with technology these days, and everyone tells you something different about what your web site should do and how it should interact with different software and gadgets and other things. [...]
Aviation Marketing Question- Should We Produce a Printed Newsletter?
Should your company produce a printed newsletter? It's expensive, it's time consuming, and it's a big hassle. And it's also one of the most effective marketing techniques for some aviation companies in certain circumstances! [...]
How to Price Aviation Products and Services For Better Sales Results
How to Price Aviation Products and Services - a frequent topic of our consulting hours! Is my product priced too high? Is that why I'm having trouble making sales? Should I have a big discount [...]
ABM for Aviation Marketing – Will It Work?
"What do you think of ABM for aviation marketing?" When you're a doctor, people at cocktail parties ask you about a pain in their knee. When you're a marketing consultant, they ask you about [...]