Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
Book Club Discussion – Dan S. Kennedy’s No BS Marketing to the Affluent
Dan S. Kennedy's classic No BS Marketing to the Affluent is in its third edition. Since we're in aviation marketing and our target market fits the category of "affluent consumer," we HAD to read it. [...]
Webinar Replay – How to Host a Profitable Live Webinar
Last week, we hosted our first aviation marketing">aviation marketing webinar in a while, but probably not our last! The topic, was, of course, how to host a profitable live webinar. Designed for aviation sales [...]
Best Drone Business Ideas for 2020 – Building Inspections
Why consider building inspections as one of the best drone business ideas for 2020? We usually stick to more traditional aviation marketing topics, but during the Covid-19 pandemic, many of our clients are considering diversifying [...]
Covid 19 Update – Interview with René Banglesdorf
We're talking with aviation thought leaders about how they're thinking about, reacting to, and planning beyond the Covid 19 situation. In this episode, I was thrilled to get a few moments to talk with René [...]
Drone Business Ideas – How do I Sell Drone Footage?
How do I sell drone footage? This is one of many similar questions we were asked in a recent consultation. So, we're starting a new miniseries to answer questions from many of our business consulting [...]
Reasons Webinars Fail – And How to Avoid Flops!
Two reasons webinars fail - conquer these, and you can host webinars with confidence! Many aviation business owners, and sales and marketing execs, would like to host a webinar. Since conferences and events in [...]
Six Reasons You Should Host an Aviation Marketing Webinar
You have probably seen webinars from aviation companies. You may have even considered hosting an aviation marketing webinar in the past. If, like many aviation companies, you've relied on trade shows to get new leads, [...]
Aviation Marketing in April 2020 – The Working from Home Episode!
We're facing a pandemic and many changes to our industry, and we're getting a lot of questions about aviation marketing in April 2020: "Should we continue our aviation marketing efforts or lay off for awhile?" [...]