Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
On conspiracy theorists, earrings, and how prejudices can keep us from making sales.
So, all of us have prejudices we didn’t know we had, and the best marketers and sales folks among us have learned to manage those prejudices. And these prejudices are not what we think [...]
Fueling Future Aviation Sales: How to Keep Your Prospects in a Holding Pattern Until They’re Ready to Make a Purchase
If you're in the aviation B2B industry, you know that it takes some time to bring prospects in for a landing. Prospects you approach with your offer will have one of three reactions: Yes [...]
Aviation Marketing – Nine Types of VIDEO You Should Shoot to Improve Sales
I probably don’t need to tell you that video is incredibly effective in marketing these days. And you probably already have all the equipment you need to shoot great raw footage that can be [...]
Thinking About How AI Will Impact Business Aviation Marketing
How will AI impact aviation marketing? We think that three things will happen: Aviation consumers will have higher expectations of content from aviation companies AI will automate (some) customer service functions We will have [...]
Aviation Sales and Marketing Pros – Is AI Going to Take Your Job?
This episode is about aviation marketing and AI- ChatGPT and MidJourney are all people seem to be talking about these days - "Is AI going to take my job?" While some of the things [...]
Book Club Discussion – Everybody Writes with Author Ann Handley
We were thrilled to have author Ann Handley join us for this event as we discuss her new book, Everybody Writes 2. Don't (yet) have the book? Get it here. [...]
AI – Assisted Prospecting Workshop
How do you sell to people who are busy, hard-to-reach, and don’t want to talk with salespeople? What’s the difference between a salesperson who earns $80,000 a year [...]
Client Testimonial – ABCI Dramatically Improved My Marketing Success
Mark Parry, President and Founder of Global Aircraft Group, credits Aviation Business Consultants International with the significant improvement in his marketing results. With over 30 years of professional aviation business experience, Mark is an [...]