We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
AMHF 0149 – Book Club Discussion – Marketing, a Love Story by Bernadette Jiwa
John and I discuss Marketing a Love Story by Bernadette Jiwa. This tiny, but powerful book that sparks some great thoughts for aviation sales and marketing professionals. https://www.youtube.com/watch?v=4EtndRFksOc When we received [...]
AMHF 0148 – Website Overhaul – ABCI!
Last week, we detailed a website overhaul that we performed for our client, LD Aviation Flight Scheduling Concierge. This week, we're getting a bit more personal and talking about a website overhaul we did for [...]
Know someone who could benefit from a scholarship for our Aviation Sales & Marketing Lab?
Know someone in the aviation industry whose life and career would be better if he (or she) were better at sales or marketing? Maybe this is a pilot, product developer, engineer, doctor, lawyer, insurance person, [...]
AMHF 0147 Aviation Website Case Study – LD Aviation
Aviation website case study - LD Aviation Last week, we talked about the three things aviation websites must do. So, what does a FUNCTIONAL aviation services website look like? With the help of one of [...]
Three Critical Tasks Your Aviation Website Must Do To be Worth The Hassle
There are many things an aviation website can do these days. But many fail at these three critical tasks, and the aviation companies that are paying their increasing bills for hosting, security and upkeep are [...]
How to Cross Sell Aviation Products and Services
How to cross sell aviation products and services - While most of the cross selling techniques you learn in college or sales training have to do with things like fast food, there are some great [...]
Book Club Discussion – Nuts! Southwest Airlines Crazy Recipe for Business and Personal Success
John and I discuss one of the classics in aviation marketing and culture. Nuts! by Kevin & Jackie Freiberg details some of the key decisions, moments and stories that define the industry. https://www.youtube.com/watch?v=EGocAwDQpgk [...]
How to Hire an Aviation PR Firm – Six Questions to Ask
We've been hearing about aviation companies who have ad vastly different experiences with what they called an "Aviation PR Firm." So, we thought we should provide six questions you should ask, ideally, before you part [...]