Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
Book Club Discussion – All Marketers Tell Stories by Seth Godin
Mickey, John and I discuss Seth Godin's All Marketers Tell Stories. Three key takewaways - Great marketers have to be masters of perception. Perception, in marketing, is almost as important as reality. Perception and reality [...]
Three Reasons for Running Aviation Marketing Campaigns
"Why Should we Care About Aviation Marketing Campaigns?" "Why can't we just find a price that works, create an ad that works, and keep running that all the time?" This was the most intelligent [...]
Upgrade Your Aviation Web Site, and get a Free Brand Refresh!
If it's been awhile since you've updated your web site, you may be frustrated with: Not getting as many visitors as you used to. Frustration with the difficulty of making simple changes and updates. [...]
Questions about Aviation Video Marketing
Aviation Video Marketing is getting a lot of attention this year, and for good reasons! More of our customers have broadband connections. More of our clients have access to great cameras. (I have a better [...]
Aviation Marketing Questions and Answers
What are the aviation marketing questions people are asking in 2019? If you're a doctor at a cocktail party, people tend to ask you how to lose weight or fix their trick knee. If you're [...]
Three Ways to Update Your Aviation Brand for 2019
Can an updated aviation brand help you sell more products and services? Absolutely! Since aviation is such a trust-based industry, it's important to establish a reputation, and your brand is simply a visual representation of [...]
Why You Need an Aviation Catalog or Brochure?
How can aviation catalog or brochure help you sell more of your products and services? If you sell physical products, you probably know you need a catalog. But what if you sell services, or very [...]
Aviation Digital Marketing – Key Dos and Don’ts for 2019
The jury is in! Most sales and marketing professionals agree that Aviation Digital Marketing is a very effective way to connect with customers and prospects. It can also be a frustrating and confusing waste of [...]