Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
Understanding (And Improving) Your Aviation Prospecting Life Cycle
You've heard of the Customer Life Cycle, but before we have a customer, we have to get prospects. And we can get more of them if we understand which parts our Prospecting Life Cycle are [...]
Working with an Marketing to Boomers, Gen X, Gen Y & Millenials
Most of our aviation industry clients are Boomers, and most of our team is Gen X, Gen Y and Millennials. So, how do we get things done without driving everyone crazy? It helps to know [...]
Book Club Discussion – Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
John, Mickey and I discuss three key points from Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Why should give before asking. (Something almost nobody ever does, especially with the mechanized marketing bots and software [...]
How to Follow Up After a Trade Show
This is the third of three episodes with Paula Williams of ABCI and Mark Leeper of Seabright Company, talking about aviation trade shows. The first included three things sales and marketing people should do to [...]
Three Things to do DURING an Aviation Trade Show in 2019
This is the second of a three part series on Aviation Trade Shows. We asked sales expert Mark Leeper for his top three things to do during the show. https://www.youtube.com/watch?v=dFMoNbFTgy0 [...]
Aviation Marketing Book Club – The Ultimate Marketing Plan by Dan S. Kennedy
We're all looking for the "Ultimate Marketing Plan," one brilliant, easy-to-follow masterpiece that will magically deliver our most profitable, qualified and easy-to-work-with customers like clockwork. And we all want to believe in a classic [...]
Aviation Trade Show Success – Three Things to do Before the Trade Show!
Aviation Sales consultant Mark Leeper and Marketing Consultant Paula Williams discuss the three things you should do BEFORE your next trade show to make the sales justify the expense and effort! https://www.youtube.com/watch?v=6GpeAIVmAYs [...]
Aviation Marketing Automation – An Interview with Nicholas Mangold of SharpSpring
Aviation marketing automation technology is complicated. And many of the tools do many of the same functions. And you may not even KNOW which functions you need until you've been using it for awhile. So, [...]