We help aviation professionals sell more of their products and services.
When people are better at selling, they can support their companies, their teams, their families and their customers - and have the resources they need for research and development, as well as aviation-related scholarships and charities.
When aviation professionals get better at sales and marketing, makes the whole industry better!
John and I discuss Marketing a Love Story by Bernadette Jiwa. This tiny, but powerful book that sparks some great thoughts for aviation sales and marketing professionals. https://www.youtube.com/watch?v=4EtndRFksOc When we received [...]
Last week, we detailed a website overhaul that we performed for our client, LD Aviation Flight Scheduling Concierge. This week, we're getting a bit more personal and talking about a website overhaul we did for [...]
Know someone in the aviation industry whose life and career would be better if he (or she) were better at sales or marketing? Maybe this is a pilot, product developer, engineer, doctor, lawyer, insurance person, [...]
Aviation website case study - LD Aviation Last week, we talked about the three things aviation websites must do. So, what does a FUNCTIONAL aviation services website look like? With the help of one of [...]
There are many things an aviation website can do these days. But many fail at these three critical tasks, and the aviation companies that are paying their increasing bills for hosting, security and upkeep are [...]
John and I discuss one of the classics in aviation marketing and culture. Nuts! by Kevin & Jackie Freiberg details some of the key decisions, moments and stories that define the industry. https://www.youtube.com/watch?v=EGocAwDQpgk [...]
We've been hearing about aviation companies who have ad vastly different experiences with what they called an "Aviation PR Firm." So, we thought we should provide six questions you should ask, ideally, before you part [...]