Aviation Sales and Marketing Book Club
Our Sales and Marketing Book Club reads one popular sales and marketing book per month and discuss how it applies to the Aviation Industry.
Silver Members and above – you get a book sent to you in the mail at the beginning of each month with bookmarks of what WE think are the most salient points.
All Insiders are welcome to join us for the Sales and Marketing Book Club Discussion.
Anyone can buy the books and participate in our discussions on social media – the links below lead to the page to purchase the book on Amazon. We do receive a small commission when you purchase from this page. We use the proceeds to fund our podcast, free webinars and other community programs.
Join us!
Book Club – Brand Identity Breakthrough by Gregory V. Diehl
There are a LOT of great branding books on the marketing. We wish this had been one of them. 😉 They can't all be winners! 📖 ✈️ 💕 John and I both were singularly unimpressed [...]
Book Club Discussion – Marketing 4.0 by Philip Kotler
Most folks found Marketing 4.0 to be a bit of a slog, but Paula really geeked out on it. Find out why . . . https://www.youtube.com/watch?v=4SJ2m-fYW3w Transcript - Book Club Discussion, Marketing 4.0 [...]
Aviation Book Club – Secrets of a Master Closer by Mike Kaplan
John, Mickey, Tylor Hall and myself discuss Mike Kaplan's book, Secrets of a Master Closer. And share our experiences in the aviation industry with using some of these methods. https://www.youtube.com/watch?v=61rBVEp7EIk Transcript: [...]
Book Club Discussion- Trust, Belief, Influence and Rapport
The shortest book we're reading this year was also one of the most powerful, once I got over my prejudices! John & Paula Williams, David Pearl and Mickey Gamonal share OUR experiences after trying some [...]
Book Club Discussion – the 12-Month Digital Marketing Planner by Brandon Breshears
Not one of our best technically-produced episodes, and a great example of things we need to fix when we take our "show on the road!" John, Mickey and Paula discuss the 12 Month Digital Marketing [...]
Book Club Discussion – The Direct Mail Revolution by Bob Bly
It's nice to get people with three different business backgrounds to discuss a book - which is what we did today with Bob Bly's Direct Mail Revolution. Will direct mail still work for Aviation Marketing? [...]
Book Club Discussion – Consulting – How to Get Booked by Michael Zipursky
You could argue that aviation sales is all about consulting, and aviation consulting is all about sales. If you define consulting as giving advice to help someone solve a problem or do things more efficiently, [...]
Book Club Discussion – The Marketing Book by Jason McDonald
Mickey and I discuss The Marketing Book by Jason McDonald Some key points- Differences between B2G, B2C, and B2B Marketing Five discovery paths prospects may use to find you The weirdest disclaimer we've ever seen! [...]
Book Club Discussion – the Seven Habits of Highly Effective People
Five aviation marketing professionals discuss the classic by Steven Covey - we share our favorite habits, and what's changed since the first time we read the book! https://www.youtube.com/watch?v=aY2e-K85QOQ [fusebox_track_player url="https://traffic.libsyn.com/secure/aviationmarketing/Book_Club_Discussion_-_Seven_Habits_of_Highly_Effective_People.mp3" background="default" ] Mickey [...]
Book Club Discussion – The Speed of Trust by Stephen M. R. Covey
Debbie Murphy of Jet Brokers and Jeremy Cox, the famous "JetValues Jeremy" join us to discuss the classic "Speed of Trust" by Stephen Covey. Topics we cover - How does trust impact aviation sales? How [...]
Book Club Discussion – Dan S. Kennedy’s No BS Marketing to the Affluent
Dan S. Kennedy's classic No BS Marketing to the Affluent is in its third edition. Since we're in aviation marketing and our target market fits the category of "affluent consumer," we HAD to read it. [...]
Marketing for Aviation Consultants – Book Club Discussion – The Irresistible Consultant’s Guide to Winning Clients
This book topic is a great opportunity for us to talk about marketing for aviation consultants! Many of our clients are consultants - including aircraft brokers, charter brokers, insurance and legal professionals, and aircraft maintenance [...]
Book Club Discussion – Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
John, Mickey and I discuss three key points from Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Why should give before asking. (Something almost nobody ever does, especially with the mechanized marketing bots and software [...]
Aviation Marketing Book Club – The Ultimate Marketing Plan by Dan S. Kennedy
We're all looking for the "Ultimate Marketing Plan," one brilliant, easy-to-follow masterpiece that will magically deliver our most profitable, qualified and easy-to-work-with customers like clockwork. And we all want to believe in a classic [...]
Book Club Discussion – All Marketers Tell Stories by Seth Godin
Mickey, John and I discuss Seth Godin's All Marketers Tell Stories. Three key takewaways - Great marketers have to be masters of perception. Perception, in marketing, is almost as important as reality. Perception and reality [...]
Book Club Discussion – Guerrilla Marketing by Jay Conrad Levinson
Mickey, John and I meet IN PERSON in Las Vegas and talk about classic "Guerilla Marketing" by Jay Conrad Levinson. We share our favorite "guerilla marketing" tips, and talk about what works (and doesn't!) in [...]
AMHF 0153 – Book Club Discussion – Tools of Titans
John and I discuss Tim Ferris' weighty tome, Tools of Titans and pick out our favorite "gems" for aviation sales and marketing professionals. https://www.youtube.com/watch?v=jIoQBEwzthk [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0154_-_Book_Club_-_Tools_of_Titans.mp3" background="default" ] We made a serious [...]
AMHF 0149 – Book Club Discussion – Marketing, a Love Story by Bernadette Jiwa
John and I discuss Marketing a Love Story by Bernadette Jiwa. This tiny, but powerful book that sparks some great thoughts for aviation sales and marketing professionals. https://www.youtube.com/watch?v=4EtndRFksOc [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0149_-_Book_Club_-_Marketing_A_Love_Story.mp3" background="default" ] When [...]
AMHF 0140 – Book Club – Growth Hacker Marketing by Ryan Holiday
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday. We're a little late discussing it because, well, it's summer. And because we wanted to get the last three videos out for [...]
Book Club Discussion – Elon Musk by Ashlee Vance
Book Club Discussion - Elon Musk by Ashlee Vance We liked it more than we thought we would - quite entertaining, and with some great stories. Key Points: Focus Hairballs Risk Big Ideas Book Club [...]
AMHF 0130 – Book Club – Finding My Virginity by Richard Branson
John and I discuss Richard Branson's second autobiography, and what it means for aviation sales and marketing professionals. Book Club - Finding My Virginity by Richard Branson from Paula Anderson Williams [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_130_-_Book_Club_-_Virginity.mp3" background="default" social_linkedin="true" [...]
Book Club Discussion – B2B Sales Book ‘Same Game, New Rules’
John and I discuss the b2b sales classic Same Game, New Rules by Bill Caskey, especially how it relates to aviation sales. Featuring a "top ten" list by Jeremy Cox of Jet Brokers. For the [...]
Book Club Discussion – Blue Ocean Shift
In this episode, John and I discuss our experience of reading the book, Blue Ocean Shift by W Chan Kim and Renée Morbougne and going through the worksheets for our own company and going through [...]
AMHF 0113 – Book Club Discussion – The Impact Equation
John and I discuss Chris Brogan and Julien Smith's book, The Impact Equation, and what aviation sales and marketing professionals can use from the book. “Anyone can write a blog post, but not everyone can [...]
AMHF 0093 Book Club Discussion – The New Rules of Marketing and PR
Kathryn Creedy, John Williams and I discuss David Meerman Scott's book, The New Rules of Marketing and PR. Specifically, we talk about The long tail of marketing Thinking like a publisher Not another junky blog [...]
Are Great Aviation Sales Pros Just Born That Way? AMHF 0089 – Book Club Discussion – The Charisma Myth
Are Great Aviation Sales Pros Just Born That Way? AMHF 0089 - Book Club Discussion - The Charisma Myth John and I discuss the book The Charisma Myth by Olivia Fox Cabane - and discover [...]
AMHF 0083 – Book Club Discussion – Tribes by Seth Godin
One of the best ways to apply new ideas to your marketing is to be a voracious reader, and our Insiders, are, voracious readers! Joni Schultz, John Williams and I talk about Seth Godin's bestselling [...]
AMHF 0078 – Book Club Discussion – Content that Converts by Laura Hanly
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0078_-_Book_Club_-_Content_that_Converts_with_Laura_Hanly.mp3" title="Book Club Discussion - Content That Converts!" artist="Laura Hanly, Paula & John Williams" background="default" social_linkedin="true" ] We've been so fortunate to have great authors come on the podcast - Shashank Nigam who [...]
AMHF 0074 – Book Club Discussion – Evergreen- Customer Loyalty by Noah Fleming
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0074_-_Book_Club-_Evergreen.mp3" social_linkedin="true" ]In this episode, John and I talk about he book Evergreen by Noah Fleming. "Cultivate the enduring customer loyalty that keeps your business thriving" The three big ideas from this episode - [...]
Three benefits of book clubs!
Three benefits of book clubs - five minute video Transcript: Good morning, I'm Paula Williams and welcome to Marketing Monday from ABCI. Today I wanted to talk a little bit about the benefits of book [...]
AMHF 0070 – Book Club Discussion – SOAR Airline Marketing with Author Shashank Nigam
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0070_-_Book_Club_Discussion_-_SOAR.mp3" title="Book Club Discussion - SOAR with Author Shashank Nigam" social_linkedin="true" ] We were thrilled that author Shashank Nigam joined us live for the panel discussion, which made this MUCH more interesting! We talk [...]
AMHF 0067 – Book Club Discussion – ReWork
John & Paula Williams and Joni Lampert Schultz discuss the book ReWork [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0067_-_ReWork.mp3" artist="Joni Schultz, Paula & John Williams" social_linkedin="true" ] Big ideas from this week's episode: The way we've traditionally gotten work done [...]
Evergreen Content and Reusable Campaigns – Why You Should Invest in Quality Aviation Marketing Materials
Quality aviation marketing materials, and evergreen content and campaigns - are not THAT much harder or more expensive than just getting by - but it does require a change of mindset. There is a mindset [...]
AMHF 0059 – Book Club Discussion – Predictive Analytics, and What Could Possibly Go Wrong?
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0059.mp3" title="AMHF 0059 - Book Club Discussion - Predictive Analytics " social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] They say that half of all marketing is math. John, Lillian and I talk about our [...]
AMHF 0058 – What Can We Learn from Airline Marketing? An interview with Shashank Nigam
I was excited to compare notes with another marketing professional, but one with a very different wheelhouse - Shashank works with in airline marketing, not with business aviation. And much of his work is international, [...]
AMHF 0055 – Book Club – Even a Geek Can Speak
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0055.mp3" title="AMHF 0055 - Aviation Marketing Book Club - Even a Geek Can Speak" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] John and I discuss the latest book club selection - a book written [...]
AMHF 0050 – Power Prospecting – Aviation Marketing Book Club Discussion
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0050.mp3" artist="Kathryn Creedy, Lillian Tamm, John and Paula Williams" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ] Power Prospecting- Cold Calling Strategies for Modern Day Salespeople Kathryn Creedy of Communication Strategies, Lillian Tamm of Avicor Aviation, John [...]
AMHF 0047 – Book Club Conversation – No BS Social Media Marketing
Our Aviation Sales and Marketing Book Club discussion of Kim Walsh-Phillips book, No BS Social Media Marketing - with Gene Clow of Great Circle Aviation, Kathryn Creedy of Communication Strategies, Jon Wenrich of Centrex [...]
AMHF 0042 – Aviation Social Media Marketing – An Interview with Kim Walsh-Phillips
Aviation Social Media marketing with Kim Walsh Phillips This is our first of, hopefully many, celebrity author interviews! We're talking with the author of a the best-selling book on direct response social media. We were [...]
AMHF 0041 – Book Club Conversation – How to Get the Most out of Trade Shows – Steve Miller
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0041.mp3" social="true" social_twitter="true" social_facebook="true" social_linkedin="true" ] Book club conversation - How to Get the Most out of Trade Shows by Steve Miller Rich people have big libraries. Poor people have big TVs. Jim [...]
AMHF 0035 – Book Club – Pam Hendrickson’s The Art of Impact
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0035_-_Book_Club.mp3" title="Book Club - Pam Hendrickson's The Art of Impact" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] There are some great books on the market about sales and marketing, but not many in that are [...]
AMHF 0026 – The Referral Engine – Book Club Discussion
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_26.mp3" title="AMHF 0026 The Referral Engine - Book Club Dicussion" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] Reading deeply and widely in your field of study is important. And yet, aviation marketing professionals are [...]
Book of the Month Discussion – The Celebrity Marketing Factor
February's book of the month is No BS Trust Based Marketing by Matt Zagula and Dan Kennedy. One of the items we highlighted from the book was a comparison between the accountant down the street [...]
Aviation Marketing Book Club – The 80/20 Sales and Marketing by Perry Marshall
Aviation Sales - 80/20 Sales and Marketing by Perry Marshall - The January selection for the Aviation Marketing Book Club In January in our Aviation Marketing Master Class, we enjoyed Perry Marshall's 80/20 Sales & [...]