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Think Again by Adam Grant "The road of life is paved by flat squirrels that couldn't make a decision" -Anonymous We're all running businesses, and doing sales and marketing in a world where just [...]

In this episode, Mickey and I discuss The Bezos Letters. We talk about short versus long game business planning and marketing. "If you want to go fast, go alone - if you want to [...]

Mickey, John and Paula discuss a few favorites from the 2022 Book Club Selection lineup. Drumroll please . . . And they are: January - Social Media Planner & Guide by Louise Halwell February [...]

Mark Parry,  Tylor Hall, Debbie Murphy, Mickey Gamonal, John and I discuss Stephen R. Covey's book Primary Greatness. We discuss the world's focus on what Covey calls "secondary" or outward greatness, and its foundation [...]

Author Jeremy Miller joins Mickey Gamonal, John and Paula Williams, Tylor Hall and Hal Stephens to discuss his book, Sticky Branding. Mickey Gamonal: My name is Mickey Gamonal and I [...]

We talk with two serial founders of aviation companies about the book, The Founders' Mentality.Tylor Hall has started multiple MRO and fueling concerns, Annamarie Buonocore has started several magazines.  And yet, we find that successful [...]

There are a LOT of great branding books on the marketing. We wish Brand Identity Breakthrough had been one of them. 😉 They can't all be winners! 📖 ✈️ 💕 John and I both were [...]

The shortest book we're reading this year was also one of the most powerful, once I got over my prejudices! Trust, Rapport, Influence and Belief by Big Al Schreiter is one that we recommend [...]

It's nice to get people with three different business backgrounds to discuss a book - which is what we did today with Bob Bly's Direct Mail Revolution. Will direct mail still work for Aviation Marketing? [...]

You could argue that aviation sales is all about consulting, and aviation consulting is all about sales.If you define consulting as giving advice to help someone solve a problem or do things more efficiently, that's [...]

Mickey and I discuss The Marketing Book by Jason McDonald Some key points- Differences between B2G, B2C, and B2B Marketing Five discovery paths prospects may use to find you The weirdest disclaimer we've ever seen! [...]

Five aviation marketing professionals discuss the classic by Steven Covey - we share our favorite habits, and what's changed since the first time we read the book! https://www.youtube.com/watch?v=aY2e-K85QOQ [fusebox_track_player url="https://traffic.libsyn.com/secure/aviationmarketing/Book_Club_Discussion_-_Seven_Habits_of_Highly_Effective_People.mp3" background="default" ] Mickey [...]

Debbie Murphy of Jet Brokers and Jeremy Cox, the famous "JetValues Jeremy" join us to discuss the classic "Speed of Trust" by Stephen Covey. Topics we cover - How does trust impact aviation sales? How [...]

Dan S. Kennedy's classic No BS Marketing to the Affluent is in its third edition. Since we're in aviation marketing and our target market fits the category of "affluent consumer," we HAD to read it. [...]

This book topic is a great opportunity for us to talk about marketing for aviation consultants!  Many of our clients are consultants - including aircraft brokers, charter brokers, insurance and legal professionals, and aircraft maintenance [...]

John, Mickey and I discuss three key points from Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Why should give before asking.  (Something almost nobody ever does, especially with the mechanized marketing bots and software [...]

We're all looking for the "Ultimate Marketing Plan," one brilliant, easy-to-follow masterpiece that will magically deliver our most profitable, qualified and easy-to-work-with customers like clockwork. And we all want to believe in a classic [...]

Mickey, John and I discuss Seth Godin's All Marketers Tell Stories. Three key takewaways - Great marketers have to be masters of perception. Perception, in marketing, is almost as important as reality. Perception and reality [...]

Mickey, John and I meet IN PERSON in Las Vegas and talk about classic "Guerilla Marketing" by Jay Conrad Levinson. We share our favorite "guerilla marketing" tips, and talk about what works (and doesn't!) [...]

John and I discuss Tim Ferris' weighty tome, Tools of Titans and pick out our favorite "gems" for aviation sales and marketing professionals. https://www.youtube.com/watch?v=jIoQBEwzthk   [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0154_-_Book_Club_-_Tools_of_Titans.mp3" background="default" ] We made a serious [...]

John and I discuss Marketing a Love Story by Bernadette Jiwa. This tiny, but powerful book that sparks some great thoughts for aviation sales and marketing professionals. https://www.youtube.com/watch?v=4EtndRFksOc [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0149_-_Book_Club_-_Marketing_A_Love_Story.mp3" background="default" ] When [...]

Book Club Discussion - Elon Musk by Ashlee Vance We liked it more than we thought we would - quite entertaining, and with some great stories. Key Points: Focus Hairballs Risk Big Ideas Book Club [...]

John and I discuss Richard Branson's second autobiography, and what it means for aviation sales and marketing professionals. Book Club - Finding My Virginity by Richard Branson from Paula Anderson Williams [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_130_-_Book_Club_-_Virginity.mp3" background="default" social_linkedin="true" [...]

John and I discuss the b2b sales classic Same Game, New Rules by Bill Caskey, especially how it relates to aviation sales. Featuring a "top ten" list by Jeremy Cox of Jet Brokers. For the [...]

In this episode, John and I discuss our experience of reading the book, Blue Ocean Shift by W Chan Kim and Renée Morbougne and going through the worksheets for our own company and going through [...]

John and I discuss Chris Brogan and Julien Smith's book, The Impact Equation, and what aviation sales and marketing professionals can use from the book. “Anyone can write a blog post, but not everyone can [...]

Are Great Aviation Sales Pros Just Born That Way? AMHF 0089 - Book Club Discussion - The Charisma Myth John and I discuss the book The Charisma Myth by Olivia Fox Cabane - and discover [...]

[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0070_-_Book_Club_Discussion_-_SOAR.mp3" title="Book Club Discussion - SOAR with Author Shashank Nigam" social_linkedin="true" ] We were thrilled that author Shashank Nigam joined us live for the panel discussion, which made this MUCH more interesting! We talk [...]

John & Paula Williams and Joni Lampert Schultz discuss the book ReWork [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0067_-_ReWork.mp3" artist="Joni Schultz, Paula & John Williams" social_linkedin="true" ] Big ideas from this week's episode: The way we've traditionally gotten work done [...]

[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0059.mp3" title="AMHF 0059 - Book Club Discussion - Predictive Analytics " social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] They say that half of all marketing is math. John, Lillian and I talk about our [...]

[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0055.mp3" title="AMHF 0055 - Aviation Marketing Book Club - Even a Geek Can Speak" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] John and I discuss the latest book club selection - a book written [...]

[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0050.mp3" artist="Kathryn Creedy, Lillian Tamm, John and Paula Williams" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ] Power Prospecting- Cold Calling Strategies for Modern Day Salespeople Kathryn Creedy of Communication Strategies, Lillian Tamm of Avicor Aviation, John [...]