Aviation Sales and Marketing Book Club2021-11-12T01:29:24+00:00

Aviation Sales and Marketing Book Club

Aviation Sales and Marketing Book Club

Our Sales and Marketing Book Club reads one popular sales and marketing book per month and discuss how it applies to the Aviation Industry.

Silver Members and above – you get a book sent to you in the mail at the beginning of each month with bookmarks of what WE think are the most salient points.

All Insiders  are welcome to join us for the Sales and Marketing Book Club Discussion.

Anyone can buy the books and participate in our discussions on social media – the links below lead to the page to purchase the book on Amazon. We do receive a small commission when you purchase from this page. We use the proceeds to fund our podcast, free webinars and other community programs.

Mickey Gamonal

Join us!

Book Club – Do I Make Myself Clear? A Practical Guide To Writing Well in the Modern Age

By |September 26th, 2021|Categories: Aviation Charter Marketing, Aviation Content Marketing, Aviation Digital Marketing, Aviation Marketing, Aviation Marketing Podcast, Aviation Sales & Marketing Book Club, Aviation Social Media Marketing, Marketing for Drone & UAV Businesses, MRO Marketing|

John and I discuss the international bestseller by Sir Harold Evans about this practical guide to writing well in the modern age. Good writing is a highly underrated skill. Good aviation copywriting is even MORE [...]

Book Club Discussion – the Seven Habits of Highly Effective People

By |July 12th, 2020|Categories: Aviation Marketing, Aviation Marketing Podcast, Aviation Sales & Marketing Book Club|

Five aviation marketing professionals discuss the classic by Steven Covey - we share our favorite habits, and what's changed since the first time we read the book! https://www.youtube.com/watch?v=aY2e-K85QOQ [fusebox_track_player url="https://traffic.libsyn.com/secure/aviationmarketing/Book_Club_Discussion_-_Seven_Habits_of_Highly_Effective_People.mp3" background="default" ] Mickey [...]

Marketing for Aviation Consultants – Book Club Discussion – The Irresistible Consultant’s Guide to Winning Clients

By |March 1st, 2020|Categories: Aviation Marketing, Aviation Marketing Podcast, Aviation Sales & Marketing Book Club|

This book topic is a great opportunity for us to talk about marketing for aviation consultants!  Many of our clients are consultants - including aircraft brokers, charter brokers, insurance and legal professionals, and aircraft maintenance [...]

AMHF 0153 – Book Club Discussion – Tools of Titans

By |November 4th, 2018|Categories: Aviation Marketing, Aviation Marketing Podcast, Aviation Sales & Marketing Book Club|

John and I discuss Tim Ferris' weighty tome, Tools of Titans and pick out our favorite "gems" for aviation sales and marketing professionals. https://www.youtube.com/watch?v=jIoQBEwzthk   [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0154_-_Book_Club_-_Tools_of_Titans.mp3" background="default" ] We made a serious [...]

AMHF 0149 – Book Club Discussion – Marketing, a Love Story by Bernadette Jiwa

By |September 21st, 2018|Categories: Aviation Marketing, Aviation Marketing Podcast, Aviation Sales & Marketing Book Club|

John and I discuss Marketing a Love Story by Bernadette Jiwa. This tiny, but powerful book that sparks some great thoughts for aviation sales and marketing professionals. https://www.youtube.com/watch?v=4EtndRFksOc [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0149_-_Book_Club_-_Marketing_A_Love_Story.mp3" background="default" ] When [...]

AMHF 0130 – Book Club – Finding My Virginity by Richard Branson

By |May 17th, 2018|Categories: Aviation Marketing, Aviation Marketing Podcast, Aviation Sales & Marketing Book Club|

John and I discuss Richard Branson's second autobiography, and what it means for aviation sales and marketing professionals. Book Club - Finding My Virginity by Richard Branson from Paula Anderson Williams [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_130_-_Book_Club_-_Virginity.mp3" background="default" social_linkedin="true" [...]

AMHF 0078 – Book Club Discussion – Content that Converts by Laura Hanly

By |April 10th, 2017|Categories: Aviation Content Marketing, Aviation Marketing, Aviation Marketing Podcast, Aviation Sales & Marketing Book Club|

[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0078_-_Book_Club_-_Content_that_Converts_with_Laura_Hanly.mp3" title="Book Club Discussion - Content That Converts!" artist="Laura Hanly, Paula & John Williams" background="default" social_linkedin="true" ]   We've been so fortunate to have great authors come on the podcast - Shashank Nigam who [...]

AMHF 0074 – Book Club Discussion – Evergreen- Customer Loyalty by Noah Fleming

By |March 10th, 2017|Categories: Aviation Marketing, Aviation Marketing Podcast, Aviation Sales & Marketing Book Club, FBO Marketing, MRO Marketing|

[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0074_-_Book_Club-_Evergreen.mp3" social_linkedin="true" ]In this episode, John and I talk about he book Evergreen by Noah Fleming. "Cultivate the enduring customer loyalty that keeps your business thriving" The three big ideas from this episode - [...]

AMHF 0070 – Book Club Discussion – SOAR Airline Marketing with Author Shashank Nigam

By |February 8th, 2017|Categories: Aviation Marketing, Aviation Marketing Podcast, Aviation Sales & Marketing Book Club|

[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0070_-_Book_Club_Discussion_-_SOAR.mp3" title="Book Club Discussion - SOAR with Author Shashank Nigam" social_linkedin="true" ] We were thrilled that author Shashank Nigam joined us live for the panel discussion, which made this MUCH more interesting! We talk [...]

AMHF 0067 – Book Club Discussion – ReWork

By |January 23rd, 2017|Categories: Aviation Marketing, Aviation Marketing Podcast, Aviation Sales & Marketing Book Club|

John & Paula Williams and Joni Lampert Schultz discuss the book ReWork [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0067_-_ReWork.mp3" artist="Joni Schultz, Paula & John Williams" social_linkedin="true" ] Big ideas from this week's episode: The way we've traditionally gotten work done [...]

AMHF 0059 – Book Club Discussion – Predictive Analytics, and What Could Possibly Go Wrong?

By |November 26th, 2016|Categories: Aviation Marketing, Aviation Marketing Podcast, Aviation Sales & Marketing Book Club|

[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0059.mp3" title="AMHF 0059 - Book Club Discussion - Predictive Analytics " social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] They say that half of all marketing is math. John, Lillian and I talk about our [...]

AMHF 0058 – What Can We Learn from Airline Marketing? An interview with Shashank Nigam

By |November 19th, 2016|Categories: Aviation Branding, Aviation Marketing, Aviation Marketing Podcast, Aviation Sales & Marketing Book Club, FBO Marketing|

I was excited to compare notes with another marketing professional, but one with a very different wheelhouse - Shashank works with in airline marketing, not with business aviation. And much of his work is international, [...]

AMHF 0055 – Book Club – Even a Geek Can Speak

By |October 31st, 2016|Categories: Aviation Marketing, Aviation Marketing Podcast, Aviation Sales & Marketing Book Club|

[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0055.mp3" title="AMHF 0055 - Aviation Marketing Book Club - Even a Geek Can Speak" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] John and I discuss the latest book club selection - a book written [...]

AMHF 0050 – Power Prospecting – Aviation Marketing Book Club Discussion

By |September 23rd, 2016|Categories: Aviation Marketing, Aviation Marketing Podcast, Aviation Sales & Marketing Book Club|

[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0050.mp3" artist="Kathryn Creedy, Lillian Tamm, John and Paula Williams" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ] Power Prospecting- Cold Calling Strategies for Modern Day Salespeople Kathryn Creedy of Communication Strategies, Lillian Tamm of Avicor Aviation, John [...]

AMHF 0047 – Book Club Conversation – No BS Social Media Marketing

By |August 29th, 2016|Categories: Aviation Marketing, Aviation Marketing Podcast, Aviation Sales & Marketing Book Club, Aviation Social Media Marketing, MRO Marketing|

Our Aviation Sales and Marketing Book Club discussion of Kim Walsh-Phillips book, No BS Social Media Marketing - with Gene Clow of Great Circle Aviation, Kathryn Creedy of Communication Strategies, Jon Wenrich of Centrex [...]

AMHF 0042 – Aviation Social Media Marketing – An Interview with Kim Walsh-Phillips

By |July 28th, 2016|Categories: Aviation Marketing, Aviation Marketing Podcast, Aviation Sales & Marketing Book Club, Aviation Social Media Marketing|

Aviation Social Media marketing with Kim Walsh Phillips This is our first of, hopefully many, celebrity author interviews! We're talking with the author of a the best-selling book on direct response social media. We were [...]

AMHF 0041 – Book Club Conversation – How to Get the Most out of Trade Shows – Steve Miller

By |July 21st, 2016|Categories: Aviation Marketing, Aviation Marketing Podcast, Aviation Sales & Marketing Book Club, Aviation Trade Shows|

[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0041.mp3" social="true" social_twitter="true" social_facebook="true" social_linkedin="true" ]   Book club conversation - How to Get the Most out of Trade Shows by Steve Miller Rich people have big libraries.  Poor people have big TVs. Jim [...]

AMHF 0035 – Book Club – Pam Hendrickson’s The Art of Impact

By |June 13th, 2016|Categories: Aviation Content Marketing, Aviation Marketing, Aviation Marketing Podcast, Aviation Sales & Marketing Book Club, Aviation Trade Shows, Aviation Video Marketing|

[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0035_-_Book_Club.mp3" title="Book Club - Pam Hendrickson's The Art of Impact" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] There are some great books on the market about sales and marketing, but not many in that are [...]

AMHF 0026 – The Referral Engine – Book Club Discussion

By |April 10th, 2016|Categories: Aviation Marketing, Aviation Marketing Podcast, Aviation Referral Marketing, Aviation Sales & Marketing Book Club|

[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_26.mp3" title="AMHF 0026 The Referral Engine - Book Club Dicussion" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] Reading deeply and widely in your field of study is important.  And yet, aviation marketing professionals are [...]

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