Aviation Sales and Marketing Book Club
Our Sales and Marketing Book Club reads one popular sales and marketing book per month and discuss how it applies to the Aviation Industry.
Silver Members and above – you get a book sent to you in the mail at the beginning of each month with bookmarks of what WE think are the most salient points.
All Insiders are welcome to join us for the Sales and Marketing Book Club Discussion.
Anyone can buy the books and participate in our discussions on social media – the links below lead to the page to purchase the book on Amazon. We do receive a small commission when you purchase from this page. We use the proceeds to fund our podcast, free webinars and other community programs.
2023 Aviation Marketing Book Club Selections
We send these books to our members each month, and discuss them on our podcast.
January – Lift by John & Martha King
February – Everybody Writes 2 by Ann Handley
March – This Is Marketing by Seth Godin
April – Marketing Made Simple by Donald Miller
May – How Highly Effective People Speak by Peter D. Andrei
June – Activate Brand Purpose by Scott Goodson
July – Brand Storytelling by Miri Rodriguez
August – Masterful Marketing by Alan Weiss & Lisa Larter
September – Prove It – How Modern Marketers Earn Trust by by
October – Start With Why – Simon Sinek
November – Conversations That Connect by Brooke B. Selas
December – Multichannel Integrated Marketing by Greg Huey
To join our Book Club, join us the the Marketing Lab!
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Book Club Discussions
Book Club Discussion – This is Marketing by Seth Godin
This is Marketing by Seth Godin is actually the third Seth Godin book we've reviewed in our Book Club - (We've also read Tribes and All Marketers Tell Lies.) Paula Williams, John Williams and [...]
Book Club Discussion – LIFT with authors John & Martha King
We had a visit from aviation industry royalty as John & Martha King joined our Book Club Discussion this month. We discussed their new book LIFT, about our favorite subjects - aviation, business, marketing [...]
John and Martha King Will Join Us For Our Book Club Discussion
John and Martha King will be joining us for our Book Club Discussion this January. We're excited to talk with them about two of our favorite topics - aviation and entrepreneurship! Already in our [...]
Book Club Discussion – Hook Point by Brendan Kane
Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling [...]
Book Club Discussion – H2H Marketing with Author Waldemar Pfoertsch
We were thrilled to have author Waldemar Pfoertsch join us to discuss the book H2H Marketing. We were inspired by Professor Waldemar's animated and funny discussion. "We believe marketing can change the world for [...]
Book Club Discussion – The Ultimate Marketing Engine by John Jantsch
Debbie Murphy of JetBrokers joins us to discuss John Jantsch's "The Ultimate Marketing Engine." We've read "Duct Tape Marketing" and "The Ultimate Referral Engine" before, and true to form, Jantsch includes a LOT of [...]
Book Club Discussion – The Visual Sale with Author Tyler Lessard
Our book club selection for June is the Visual Sale by Marcus Sheridan and Tyler Lessard. I had a hard time finishing this book since I kept having great ideas and interrupting myself to [...]
Aviation Marketing Lab – Book Club
"What's the point of having a book club if you don't get to eat brownies and drink wine?" Jami Attenberg Since this is a virtual book club, of course you're welcome to bring your [...]
Book Club Discussion – The 10X Rule by Grant Cardone
Are you thinking big enough? What would it mean to your business if you could scale to 10X your current revenue? Wouldn't it be fun to find out? Join us for this discussion. Debbie [...]
Book Club Discussion – Think Again by Adam Grant
Think Again by Adam Grant "The road of life is paved by flat squirrels that couldn't make a decision" -Anonymous We're all running businesses, and doing sales and marketing in a world where just [...]
Book Club Discussion – Instagram Power by Jason Miles
How can you make Instagram work better for Aircraft brokers, appraisers and other professionals? 👩🏻💼 Repair stations and MROs? 🛠 Flight schools? 👨🏼✈️ Charter organizations? ✈️ FBOs? ⛽️ What are your favorite tools [...]
Book Club Discussion – “Same Game, New Rules – 23 Timeless Principles for Selling and Negotiating” with Author Bill Caskey
Bill Caskey joins us to discuss "Same Game, New Rules - 23 Timeless Principles for Selling and Negotiating" What would it be like if you got to talk to the author of one [...]
Book Club Discussion – Social Media Planner & Guide with Louise McDonnell
We were thrilled to have Louise McConnell join us from the wild western coast of Ireland for this podcast. Besides us (John and Paula Williams, we had Tylor Hall of Shrike Eagle Aviation, Mark [...]
Book Club Discussion – The Bezos Letters
In this episode, Mickey and I discuss The Bezos Letters. We talk about short versus long game business planning and marketing. "If you want to go fast, go alone - if you want to [...]
Announcing – Book Club Selections for 2022
Mickey, John and Paula discuss a few favorites from the 2022 Book Club Selection lineup. Drumroll please . . . And they are: January - Social Media Planner & Guide by Louise Halwell February [...]
Book Club Discussion – Primary Greatness by Stephen R. Covey
Mark Parry, Tylor Hall, Debbie Murphy, Mickey Gamonal, John and I discuss Stephen R. Covey's book Primary Greatness. We discuss the world's focus on what Covey calls "secondary" or outward greatness, and its foundation [...]
Ten Reasons to Join the Marketing Lab!
Why Should You Be In Our Marketing Lab? We'll be detailing ten of the reasons over the next few weeks, while you can still get in at 2021 prices! The cost of labor, [...]
Book Club Discussion – Sticky Branding with Jeremy Miller
Author Jeremy Miller joins Mickey Gamonal, John and Paula Williams, Tylor Hall and Hal Stephens to discuss his book, Sticky Branding. Mickey Gamonal: My name is Mickey Gamonal and I [...]
Book Club – Do I Make Myself Clear? A Practical Guide To Writing Well in the Modern Age
John and I discuss the international bestseller by Sir Harold Evans - Do I Make Myself Clear? A practical guide to writing well in the modern age. Good writing is a highly underrated skill. [...]
Book Club Discussion – The Founders’ Mentality
We talk with two serial founders of aviation companies about the book, The Founders' Mentality.Tylor Hall has started multiple MRO and fueling concerns, Annamarie Buonocore has started several magazines. And yet, we find that successful [...]
Book Club – Brand Identity Breakthrough by Gregory V. Diehl
There are a LOT of great branding books on the marketing. We wish Brand Identity Breakthrough had been one of them. 😉 They can't all be winners! 📖 ✈️ 💕 John and I both were [...]
Book Club Discussion – Marketing 4.0 by Philip Kotler
Most folks found Marketing 4.0 to be a bit of a slog, but Paula really geeked out on it. Find out why . . . Transcript - Book Club Discussion, Marketing [...]
Aviation Book Club – Secrets of a Master Closer by Mike Kaplan
John, Mickey, Tylor Hall and myself discuss Mike Kaplan's book, Secrets of a Master Closer. And share our experiences in the aviation industry with using some of these methods. Mickey Gamonal: My [...]
Book Club Discussion- Trust, Belief, Influence and Rapport
The shortest book we're reading this year was also one of the most powerful, once I got over my prejudices! Trust, Rapport, Influence and Belief by Big Al Schreiter is one that we recommend [...]
Book Club Discussion – the 12-Month Digital Marketing Planner by Brandon Breshears
Not one of our best technically-produced episodes, and a great example of things we need to fix when we take our "show on the road!" John, Mickey and Paula discuss the 12 Month Digital Marketing [...]
Book Club Discussion – The Direct Mail Revolution by Bob Bly
It's nice to get people with three different business backgrounds to discuss a book - which is what we did today with Bob Bly's Direct Mail Revolution. Will direct mail still work for Aviation Marketing? [...]
Book Club Discussion – Consulting – How to Get Booked by Michael Zipursky
You could argue that aviation sales is all about consulting, and aviation consulting is all about sales.If you define consulting as giving advice to help someone solve a problem or do things more efficiently, that's [...]
Book Club Discussion – The Marketing Book by Jason McDonald
Mickey and I discuss The Marketing Book by Jason McDonald Some key points- Differences between B2G, B2C, and B2B Marketing Five discovery paths prospects may use to find you The weirdest disclaimer we've ever seen! [...]
Book Club Discussion – the Seven Habits of Highly Effective People
Five aviation marketing professionals discuss the classic by Steven Covey - we share our favorite habits, and what's changed since the first time we read the book! https://www.youtube.com/watch?v=aY2e-K85QOQ [fusebox_track_player url="https://traffic.libsyn.com/secure/aviationmarketing/Book_Club_Discussion_-_Seven_Habits_of_Highly_Effective_People.mp3" background="default" ] [...]
Book Club Discussion – The Speed of Trust by Stephen M. R. Covey
Join us for this discussion of the Speed of Trust by Stephen MR Covey. Debbie Murphy of Jet Brokers and Jeremy Cox, the famous "JetValues Jeremy" join us to discuss the classic "Speed of [...]
Book Club Discussion – Dan S. Kennedy’s No BS Marketing to the Affluent
Dan S. Kennedy's classic No BS Marketing to the Affluent is in its third edition. Since we're in aviation marketing and our target market fits the category of "affluent consumer," we HAD to read it. [...]
Marketing for Aviation Consultants – Book Club Discussion – The Irresistible Consultant’s Guide to Winning Clients
This book topic is a great opportunity for us to talk about marketing for aviation consultants! Many of our clients are consultants - including aircraft brokers, charter brokers, insurance and legal professionals, and aircraft maintenance [...]
Book Club Discussion – Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
John, Mickey and I discuss three key points from Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Why should give before asking. (Something almost nobody ever does, especially with the mechanized marketing bots and software [...]
Aviation Marketing Book Club – The Ultimate Marketing Plan by Dan S. Kennedy
We're all looking for the "Ultimate Marketing Plan," one brilliant, easy-to-follow masterpiece that will magically deliver our most profitable, qualified and easy-to-work-with customers like clockwork. And we all want to believe in a classic [...]
Book Club Discussion – All Marketers Tell Stories by Seth Godin
Mickey, John and I discuss Seth Godin's All Marketers Tell Stories. Three key takewaways - Great marketers have to be masters of perception. Perception, in marketing, is almost as important as reality. Perception and reality [...]
Book Club Discussion – Guerrilla Marketing by Jay Conrad Levinson
Mickey, John and I meet IN PERSON in Las Vegas and talk about classic "Guerilla Marketing" by Jay Conrad Levinson. We share our favorite "guerilla marketing" tips, and talk about what works (and doesn't!) [...]
AMHF 0153 – Book Club Discussion – Tools of Titans
John and I discuss Tim Ferris' weighty tome, Tools of Titans and pick out our favorite "gems" for aviation sales and marketing professionals. https://www.youtube.com/watch?v=jIoQBEwzthk [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0154_-_Book_Club_-_Tools_of_Titans.mp3" background="default" ] We made a serious [...]
AMHF 0149 – Book Club Discussion – Marketing, a Love Story by Bernadette Jiwa
John and I discuss Marketing a Love Story by Bernadette Jiwa. This tiny, but powerful book that sparks some great thoughts for aviation sales and marketing professionals. https://www.youtube.com/watch?v=4EtndRFksOc [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0149_-_Book_Club_-_Marketing_A_Love_Story.mp3" background="default" ] When [...]
AMHF 0140 – Book Club – Growth Hacker Marketing by Ryan Holiday
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday. We're a little late discussing it because, well, it's summer. And because we wanted to get the last three videos out for [...]
Book Club Discussion – Elon Musk by Ashlee Vance
Book Club Discussion - Elon Musk by Ashlee Vance We liked it more than we thought we would - quite entertaining, and with some great stories. Key Points: Focus Hairballs Risk Big Ideas Book Club [...]
AMHF 0130 – Book Club – Finding My Virginity by Richard Branson
John and I discuss Richard Branson's second autobiography, and what it means for aviation sales and marketing professionals. Book Club - Finding My Virginity by Richard Branson from Paula Anderson Williams [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_130_-_Book_Club_-_Virginity.mp3" background="default" social_linkedin="true" [...]
Book Club Discussion – B2B Sales Book ‘Same Game, New Rules’
John and I discuss the b2b sales classic Same Game, New Rules by Bill Caskey, especially how it relates to aviation sales. Featuring a "top ten" list by Jeremy Cox of Jet Brokers. For the [...]
Book Club Discussion – Blue Ocean Shift
In this episode, John and I discuss our experience of reading the book, Blue Ocean Shift by W Chan Kim and Renée Morbougne and going through the worksheets for our own company and going through [...]
AMHF 0113 – Book Club Discussion – The Impact Equation
John and I discuss Chris Brogan and Julien Smith's book, The Impact Equation, and what aviation sales and marketing professionals can use from the book. “Anyone can write a blog post, but not everyone can [...]
AMHF 0093 Book Club Discussion – The New Rules of Marketing and PR
Kathryn Creedy, John Williams and I discuss David Meerman Scott's book, The New Rules of Marketing and PR. Specifically, we talk about The long tail of marketing Thinking like a publisher Not another junky blog [...]
Are Great Aviation Sales Pros Just Born That Way? AMHF 0089 – Book Club Discussion – The Charisma Myth
Are Great Aviation Sales Pros Just Born That Way? AMHF 0089 - Book Club Discussion - The Charisma Myth John and I discuss the book The Charisma Myth by Olivia Fox Cabane - and discover [...]
AMHF 0083 – Book Club Discussion – Tribes by Seth Godin
One of the best ways to apply new ideas to your marketing is to be a voracious reader, and our Insiders, are, voracious readers! Joni Schultz, John Williams and I talk about Seth Godin's bestselling [...]
AMHF 0078 – Book Club Discussion – Content that Converts by Laura Hanly
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0078_-_Book_Club_-_Content_that_Converts_with_Laura_Hanly.mp3" title="Book Club Discussion - Content That Converts!" artist="Laura Hanly, Paula & John Williams" background="default" social_linkedin="true" ] We've been so fortunate to have great authors come on the podcast - Shashank Nigam who [...]
AMHF 0074 – Book Club Discussion – Evergreen- Customer Loyalty by Noah Fleming
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0074_-_Book_Club-_Evergreen.mp3" social_linkedin="true" ]In this episode, John and I talk about he book Evergreen by Noah Fleming. "Cultivate the enduring customer loyalty that keeps your business thriving" The three big ideas from this episode - [...]
Three benefits of book clubs!
Three benefits of book clubs - five minute video Transcript: Good morning, I'm Paula Williams and welcome to Marketing Monday from ABCI. Today I wanted to talk a little bit about the benefits of book [...]
AMHF 0070 – Book Club Discussion – SOAR Airline Marketing with Author Shashank Nigam
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0070_-_Book_Club_Discussion_-_SOAR.mp3" title="Book Club Discussion - SOAR with Author Shashank Nigam" social_linkedin="true" ] We were thrilled that author Shashank Nigam joined us live for the panel discussion, which made this MUCH more interesting! We talk [...]
AMHF 0067 – Book Club Discussion – ReWork
John & Paula Williams and Joni Lampert Schultz discuss the book ReWork [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0067_-_ReWork.mp3" artist="Joni Schultz, Paula & John Williams" social_linkedin="true" ] Big ideas from this week's episode: The way we've traditionally gotten work done [...]
Evergreen Content and Reusable Campaigns – Why You Should Invest in Quality Aviation Marketing Materials
Quality aviation marketing materials, and evergreen content and campaigns - are not THAT much harder or more expensive than just getting by - but it does require a change of mindset. There is a mindset [...]
AMHF 0059 – Book Club Discussion – Predictive Analytics, and What Could Possibly Go Wrong?
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0059.mp3" title="AMHF 0059 - Book Club Discussion - Predictive Analytics " social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] They say that half of all marketing is math. John, Lillian and I talk about our [...]
AMHF 0058 – What Can We Learn from Airline Marketing? An interview with Shashank Nigam
I was excited to compare notes with another marketing professional, but one with a very different wheelhouse - Shashank works with in airline marketing, not with business aviation. And much of his work is international, [...]
AMHF 0055 – Book Club – Even a Geek Can Speak
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0055.mp3" title="AMHF 0055 - Aviation Marketing Book Club - Even a Geek Can Speak" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] John and I discuss the latest book club selection - a book written [...]
AMHF 0050 – Power Prospecting – Aviation Marketing Book Club Discussion
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0050.mp3" artist="Kathryn Creedy, Lillian Tamm, John and Paula Williams" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ] Power Prospecting- Cold Calling Strategies for Modern Day Salespeople Kathryn Creedy of Communication Strategies, Lillian Tamm of Avicor Aviation, John [...]
AMHF 0047 – Book Club Conversation – No BS Social Media Marketing
Our Aviation Sales and Marketing Book Club discussion of Kim Walsh-Phillips book, No BS Social Media Marketing - with Gene Clow of Great Circle Aviation, Kathryn Creedy of Communication Strategies, Jon Wenrich of Centrex [...]
AMHF 0042 – Aviation Social Media Marketing – An Interview with Kim Walsh-Phillips
Aviation Social Media marketing with Kim Walsh Phillips This is our first of, hopefully many, celebrity author interviews! We're talking with the author of a the best-selling book on direct response social media. We were [...]
AMHF 0041 – Book Club Conversation – How to Get the Most out of Trade Shows – Steve Miller
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0041.mp3" social="true" social_twitter="true" social_facebook="true" social_linkedin="true" ] Book club conversation - How to Get the Most out of Trade Shows by Steve Miller Rich people have big libraries. Poor people have big TVs. Jim [...]
AMHF 0035 – Book Club – Pam Hendrickson’s The Art of Impact
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0035_-_Book_Club.mp3" title="Book Club - Pam Hendrickson's The Art of Impact" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] There are some great books on the market about sales and marketing, but not many in that are [...]
AMHF 0026 – The Referral Engine – Book Club Discussion
Reading deeply and widely in your field of study is important. And yet, aviation marketing professionals are incredibly busy. And most of the great sales and marketing books on the market are not really adapted [...]
Book of the Month Discussion – The Celebrity Marketing Factor
February's book of the month is No BS Trust Based Marketing by Matt Zagula and Dan Kennedy. One of the items we highlighted from the book was a comparison between the accountant down the street [...]
Aviation Marketing Book Club – The 80/20 Sales and Marketing by Perry Marshall
Aviation Sales - 80/20 Sales and Marketing by Perry Marshall - The January selection for the Aviation Marketing Book Club In January in our Aviation Marketing Master Class, we enjoyed Perry Marshall's 80/20 Sales & [...]