Aviation Marketing Checklists and Tip Sheets
For MRO facilities or Part 145 Repair Stations – They say the money in aviation is made on the ground, but whether you service 172s or Boeing BBJs, you need to do effective marketing and sales. How do you get more planes lined up for maintenance, upgrades, and services?
When you’re in charge of marketing and sales for an FBO, your job is to get more people in the building and more planes in your parking spaces, preferably queued up for gas, ground transportation and other services. Of course, there are always some things you can control and some things you can’t. Here are eight things you CAN control that will make a big difference!
Now is a great time for aviation companies that offer charter services to ramp up their marketing. Fuel costs are lower. Many people are holding on to their older planes rather than selling them. Airline inconveniences are pushing consumers away from the airline experience. Here are the marketing activities we recommend specifically for charter companies.
Even the best aviation businesses can be unfairly hurt by a bad review from even ONE disgruntled customer, former employee, or even a competitor!
The irony is that even your happiest customers are less likely to provide online reviews than your unhappiest.
There are some simple things you can do to be aware of, dispute or respond to bad ones, and encourage more good ones!
Many aviation professionals get really frustrated with website service providers – because they don’t communicate well or set expectations clearly. This checklist should help you get a website that actually works for sales and marketing and provides the best value for your money!
Press Releases have historically been the meat-and-potatoes of marketing and PR for the aviation industry. And yet many aviation companies struggle with coming up with great ideas for regular press releases. Here are 21 great ideas for NEWSWORTHY press releases to improve your visibility in the industry press!
What is the most effective tool for prospecting in the aviation industry? Of course there’s social media and other shiny new methods, but sometimes the best choice is to go old-school! Learn how to make your prospecting postcards MUCH more effective with this quick checklist.
How is branding different for aviation companies? We have smaller, more specific sets of possible customers. We have exclusive products. And we don’t have the design budget of a Coke or Nike – although we’re expected to look that good!
73% of decisionmakers look you up before they agree on meet with you, and most often, they use Google and/or LinkedIn! LinkedIn is the most respected social media in the aviation industry, so it’s important to be there, and it’s important to look good!
Many sales professionals dread making sales calls. And many aviation executives dread receiving sales calls.
What’s often worse is when the caller seems unprepared. Use our Sales Call Checklist, fifteen minutes and one sheet of paper before EVERY SINGLE sales call. Your callers, and your sales numbers, will appreciate it! Click here for the Sales Call Checklist!
How do you plan events that your customers and prospects will love? By attending to the details! They’re all here in this checklist. Events are a great way to show your attention to detail and level of service.
You know that testimonials can be far more influential than any content you write about your own products or services. But even HAPPY customers don’t always remember to provide testimonials. Most successful companies don’t get testimonials by accident, they employ one or more of these strategies.
How does your website stack up?
Is it getting all the traffic it should be from the search engines? Are there any errors preventing search engines and visitors from finding your products or services?
Five things you can do immediately to improve your search engine results, and fifteen places you can get aviation-specific links for more traffic!
It can be hard to determine how to set the best possible price.
Are you leaving money on the table? (Or worse – damaging your brand with sub-premium pricing?)
Are you scaring potential customers away with sticker shock? Or is your price just right? Our tip sheet will help you find out!
Many people hesitate to create a budget for marketing – some because they feel they’d be “locked in” to it, others because they simply don’t know how to put it together. We think having a plan gives you MORE power and MORE options, not less. And our worksheet makes it easy to get started.
Your “house list” of qualified prospects is your second most important item in your business, right after your bank account!
Get people who are interested in your product or service to “raise their hand” to indicate interest.
One thing we learn every year:
We get better results when we do better planning.
If you feel like you’re behind the “power curve” with your marketing, if it’s always a struggle to get the budget and resources you need, and feel like trade shows, events, holidays and promotions “sneak up” on you, this can help!