Aviation Marketing Checklists and Tip Sheets
We know aviators love checklists, and for good reason!
Have thirty minutes? That's about how long it takes to learn and apply something that will make a difference in your business!
Each of these Tip Sheets is a great way to quickly solve a problem, make an improvement, or make a difference in your marketing or sales situation!
When you’re in charge of marketing and sales for an FBO, your job is to get more people in the building and more planes in your parking spaces, preferably queued up for gas, ground transportation and other services. Of course, there are always some things you can control and some things you can’t. Here are eight things you CAN control that will make a big difference!
Now is a great time for aviation companies that offer charter services to ramp up their marketing. Fuel costs are lower. Many people are holding on to their older planes rather than selling them. Airline inconveniences are pushing consumers away from the airline experience. Here are the marketing activities we recommend specifically for charter companies.
Even the best aviation businesses can be unfairly hurt by a bad review from even ONE disgruntled customer, former employee, or even a competitor!
The irony is that even your happiest customers are less likely to provide online reviews than your unhappiest.
There are some simple things you can do to be aware of, dispute or respond to bad ones, and encourage more good ones!
Many aviation professionals get really frustrated with website service providers – because they don’t communicate well or set expectations clearly. This checklist should help you get a website that actually works for sales and marketing and provides the best value for your money!
Click here to download the Website Service Provider Checklist!
Press Releases have historically been the meat-and-potatoes of marketing and PR for the aviation industry. And yet many aviation companies struggle with coming up with great ideas for regular press releases. Here are 21 great ideas for NEWSWORTHY press releases to improve your visibility in the industry press!
Many sales professionals dread making sales calls. And many aviation executives dread receiving sales calls.
What’s often worse is when the caller seems unprepared. Use our Sales Call Checklist, fifteen minutes and one sheet of paper before EVERY SINGLE sales call. Your callers, and your sales numbers, will appreciate it! Click here for the Sales Call Checklist!
Trade Shows are the traditional royalty of aviation marketing. But they get more expensive and competitive every year! Here’s how to make the most out of a trade show appearance.
You know that testimonials can be far more influential than any content you write about your own products or services. But even HAPPY customers don’t always remember to provide testimonials. Most successful companies don’t get testimonials by accident, they employ one or more of these strategies.
Click here to to download the Testimonials Tip Sheet!
Many people hesitate to create a budget for marketing – some because they feel they’d be “locked in” to it, others because they simply don’t know how to put it together. We think having a plan gives you MORE power and MORE options, not less. And our worksheet makes it easy to get started.
Click here to download our Budget Worksheet in Microsoft Excel.
One thing we learn every year:
We get better results when we do better planning.
If you feel like you’re behind the “power curve” with your marketing, if it’s always a struggle to get the budget and resources you need, and feel like trade shows, events, holidays and promotions “sneak up” on you, this can help!