I mentioned to on Facebook (via Twitter) that I was working on an aviation marketing postcard campaign. My friend Amit mentioned how postcards are the old snail-mail micro-blogging.
Postcards = Snail Twitter! I love it.
Postcards = Snail Twitter
Actually, as a marketing consultant I’ve been getting away from printed forms of advertising, marketing and PR lately simply because they’re cost-prohibitive for a lot of my clients, who have to get the very best return on investment. Lately, social media and search engine work has been a better marketing method simply because of the low cost.
But I’ve always liked postcards and still do. It adds “real world, ” tangible legitimacy to a campaign and draws attention to your website and other online media without a lot of cost. It also prevents the problem with a lot of mail – people don’t bother to open the envelopes of anything but bills! But an eye-catching postcard doesn’t need to be opened to get the message across.
So, here’s an endorsement for the humble postcard (snail-twitter!) from a hard-core social media junkie.
document.currentScript.parentNode.insertBefore(s, document.currentScript);
[…] more from the original source: Postcards = Snail-Twitter | Aviation B&#… Share and […]
Hi Paula
As a fan of snail mail and REAL twitter I think you’ll appreciate my website, http://www.myrealwall.com
I too am a social media junkie @andytgeezer on twitter and on virtually every social network out there. I work in e-learning so I am pretty tech-savvy, but there is something that the REAL media can offer that e-media just can’t, and that’s the so-called “personal touch” that people always reminisce about.
my REAL wall sprang out of a disillusionment with facebook and social media. I decided to close my facebook account and accept only REAL post, which I stick to my REAL wall instead.
You’d be surprised at how much post I get and I get over 100 hits a day from post enthusiasts, many of them, ironically very technically minded. I think that there is a lot to be said for REAL physical media and the connection with people that it gives us. Even though email and electronic social media give us quick and easy communication options, the feeling that someone has put in effort and thought to us as individuals cannot be equalled in the electronic communication sphere.
I think there will always be a place for snail-twitter, and my REAL wall has gone some way to proving this.