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According to a recent survey by virtual events provider Unisfair, marketers are most focused on attracting and keeping customers in 2010 and they plan to use social media to make this happen. A few interesting factoids from the Unisfair findings:
The 3 leading marketing priorities in 2010 according to U.S. marketers:
- New customer acquisition (60%)
- Customer retention and engagement (48%)
- Thought leadership (45%)
The top 5 marketing tactics U.S. marketers planned to increase in their 2010 marketing mix:
- Social media (75%)
- Web search/SEO (51%)
- Email campaigns (49%)
- Virtual events (48%)
- Online advertising (28%)
The study also asked marketers to rank the value of social media platforms. LinkedIn came in on top at 26%, Facebook at 23% and Twitter at 17%.
ABCI designs custom social media campaigns for our clients, and we offer free consultations! Let us show you what we’ve done for other clients who sell aviation products and services, and give you some great suggestions with no obligation. Call 702-987-1679 or email
Socialmedia will evolve in politics, mobiles, corporate, brands, location based search and for other prospects. You should also look over the Expectations Of Social Media In 2010