Aviation Marketing – Staying Current on Social Media
Paula Williams2018-09-05T07:42:54+00:00My books for January just arrived from Amazon There are new developments in marketing every week. There are [...]
My books for January just arrived from Amazon There are new developments in marketing every week. There are [...]
Most people realize by now that great content is the key to great marketing. Writing clear, helpful articles and producing [...]
If any part of your job is selling aviation products or services, this class is for you. Looking for options [...]
The most successful professionals are the ones who put the most resources, time, and attention into their marketing efforts.
People build their own aircraft for many reasons—some because they want intimate knowledge of every nut and bolt in their [...]
We're putting together the first lesson in our Aviation Master Class, and wanted to get your input. If you're enrolled [...]
We published an article yesterday titled “How Much Should You Budget for Aviation Marketing?” and got emails from people who [...]
How Much Should You Budget for Aviation Marketing? Asking an aviation marketing consultant for an answer to this [...]
A better idea—designs a product that meets the cost parameter. Determine a cost that would be reasonable for your prospective clients and design a product that meets their requirements at that cost.
"Sales" is often thought of as a very specific business function and a very specific profession. Many businesspeople like to keep their distance from sales, since it is seen as somewhat unsavory. Whether we admit it or not, though, we're all in sales.
It’s because of you and people like you that I get to make a living doing what I love – writing, marketing, and working with aviation people and projects.
Every referral gets rewarded. If you refer someone to ABCI, we appreciate it very much and we want to make sure that you to know it.
Before working as a consultant, I worked for many years as an in-house marketing professional in several companies, including Wells [...]
You spend a lot of money every time you place an ad in a periodical, every time you mail a sales letter or direct mail piece, or even every time you launch an online campaign or online ad. Shouldn't you give it an independent preflight inspection?
Thanks to those who have served or are serving our country, we are free to speak, write, blog and do business as we please. We we never forget it!
Many people are unaware that many aviation companies are small, local businesses that play a huge part in supporting their communities. Remind your community by participating in Small Business Saturday!
Now, we're competing with thousands of cable TV channels and millions of websites, some of which have dancing hamsters. How do we get and keep people's attention on the product or service we're offering with all that going on?
You may be wondering why our Questionnaire is so long and involved. Many of our clients say they've never seen anything like it and they weren't expecting something so elaborate, and that appears to be so time-consuming!
I talk with a lot of aviation consultants, tax, insurance, legal, operations and software folks. Since their expertise is what they "sell," they are concerned that writing articles, brochures, books or blogs would be "giving too much away." After all, if they answer people's questions, potential customers won't need them, right?
The first thing that you should know is that we are a full-service marketing firm, but we're intentionally very small. This ensures that we have absolute control over the quality of every project. Unfortunately, it also means that we have to be very selective about how we spend our time.