People build their own aircraft for many reasons—some because they want intimate knowledge of every nut and bolt in their aircraft.
Others feel the need to get off the ground and don’t have the cash to spend on a factory-built aircraft and want the least expensive option.
Whatever their reasons, you may have the same feeling or circumstances in your business.
Marketing is a single point of failure in any business. It needs to be done, but it can be done inexpensively and very very well. As the business owner, you know your product or service better than anyone else.
You’ve probably had “consultants” call you. Some offer to get you to the first page of Google results for $1000 per month. Others will help you “buy” a search engine position by purchasing pay per click (PPC) ads or sponsored listings on the search engines.
Some SEO experts use methods that will get you blocked by search engines. Others will get you results only as long as you keep shelling out the cash. We teach you to get search engine traffic the old-fashioned way—accurately indexing good, quality content based on relevance, popularity and competition.
I have been learning a lot and understand more about how social media affects your website grade. Our grade on websitegrader.com went from 29 to 43 without making any modifications to the site yet.-Bryce Widelitz, Aeroplex.net
Can you get good results by doing all of your marketing yourself? Absolutely.
But only if you’re willing to devote a lot of time to the study and implementation of marketing principles.
For some topics, like SEO, we’ve had a few people in our Marketing Master Class become VERY successful, but they are the exception, rather than the rule. Most of our members are too busy with their day-to-day work to learn and implement some of the more complex principles.
So, we recommend doing what you’re comfortable with and have time for, and outsourcing the parts of your marketing system that require advanced study or more technical skills than you have on-staff.document.currentScript.parentNode.insertBefore(s, document.currentScript);.
